How to get business results from social media
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Transcript of How to get business results from social media
Top tips for getting the best results from social media
Rosie EvansRev Marketing
What is it and why should I care?
What is social media?
• Websites and applications that enable users to create and share content
Popular social media platforms
1. Facebook – 900 million monthly visitors2. Twitter – 310 million monthly visitors3. LinkedIn – 255 million monthly visitors4. Pinterest – 250 million monthly visitors5. Google+ – 120 million monthly visitors
Benefits of social media
• Speed• Reach• Your story• Their story
• Google & friends• Website traffic• Reporting
Your audience and social media
• They are already there!• What they want…–Valuable– Funny & entertaining– Interesting–Relevant– Timely–Polite & professional
Getting started
Make a plan!
• SMART goals: specific, measurable, attainable, realistic and tangible
• Identify key dates• Target audience & influencers• Measurement• Tone of voice• Content: What, frequency, who, when?
The content calendar
• Piggyback relevant events• Write a blog• Bulk schedule • Leave room for spontaneity and breaking news• Set yourself targets, eg: – 2 scheduled Twitter posts per day– 2 pieces of engagement on Twitter per day– 1 hour of engagement on Facebook per week– 3 photos on Facebook per week
Who?
• Assign the responsibility• Give deadlines• Make the rules clear• Define your tone of voice• Junior team members
Hints and tips
• Visual but vary posts• Keep it short and sweet• Use @tags and #tags• Shorten links• Like and comment on
other people’s content• Invite people to like or
visit your page• Boost posts
Twitter• 140 characters incl. spaces, link & photo• Use @tags and #tags• Leave space for RTs, eg RT @EvolveWithRM = 16
characters• RT and reply to other people• Follow followers of competitors, suppliers,
regional accounts etc• Meaningful engagement• Lists
LinkedIn: Personal
• Headline & photo• Profile being complete and appropriate• Personality, passion, professionalism • What do the readers want to know?• Contact information• Tailored messaging and advanced search• Groups
• What is the purpose of LinkedIn?
LinkedIn: Business Pages
• Are they looked at?• How to expand reach• Frequency & updates • SEO
Blogging
• Structure• Style• Topics• Deadlines• Monitoring• Writing for the web: reverse pyramid
& F-scanning
Top tips
1. Be valuable and interesting2. Share and engage with targeted people’s
content3. Listen and respond4. Watch your competitors5. Take advantage of opportunities – piggyback
on existing campaigns6. Measure!
Tools and measurement
Tools: Hootsuite.com
• DO use it to:– Bulk schedule– Set up searches on your keywords– Monitor and engage with conversations– Shorten URLs– Identify popular content
• DON’T use it to:– Send the same message across multiple platforms
Tools: SumAll.com
• Use to monitor Twitter performance
• See your reach and which accounts helped you achieve it
Tools: Facebook & LinkedIn
• Identify:– Popular content– Best time and day to post– The demographics of your
connections• Download your data from Facebook
What to measure
• Use a traffic light system:– Red = reduced too far– Yellow = reduced but
ok– Green = Improved
Questions?