How to Build A Personal Brand and Advance Your Career with Social Media

Click here to load reader

  • date post

  • Category


  • view

  • download


Embed Size (px)


Facebook is not about friends. Or at least it doesn’t have to be. In this presentation, Dennis Shiao provides strategies, tips and tactics for using social media to build a personal brand and advance your career. Whether you want to build a following online or gain a promotion at work, Dennis’ presentation will cover ways social media can help you, both personally and professionally. Dennis will first cover some strategies for taking advantage of social networks, including the important activities of listening, connecting and participating. Next, he’ll draw upon his own experiences and cover specific tips from blogging, LinkedIn, Twitter, Facebook, YouTube, SlideShare and Quora, to name a few.

Transcript of How to Build A Personal Brand and Advance Your Career with Social Media

How to Build a Personal Brand and Advance Your Career with Social Media

How to Build a Personal Brand and Advance Your Career with Social Media West Coast Womens Leadership Forum


More than a name or a face in the crowd,I know this is the time, this is the time of my life.

The time of my life.

-- David Cook, 2008 American Idol ChampionLets Start By Asking YouSocial Media | Personal Branding @dshiao | 09.02.2011

Another Question.Social Media | Personal Branding @dshiao | 09.02.2011Social Media?Personal Brand & Career Advancement?Both?Next, a Brief and Personal StorySocial Media | Personal Branding @dshiao | 09.02.2011November 17, 2008: @dmscott writes blog post, Downsized? Fired? Here are the new rules of finding a job []December 11, 2008: I was laid off from my job.December 11, 2008: That evening, I attended my first tweetup (#svtweetup). It took place in San Carlos, CA.December 12, 2008: I published my first blog posting. It was titled, 2009: The Year We Go Virtual.Next, a Brief and Personal StorySocial Media | Personal Branding @dshiao | 09.02.2011January 5, 2009: My first day at a new job.March 4, 2009: I published my 50th blog posting. It was about IBMs use of Second Life.October 13, 2010: I published a book, Generate Sales Leads With Virtual Events.December 12, 2010: I made my first book sale via Twitter.Todays World. Your Brand.Social Media | Personal Branding @dshiao | 09.02.2011 information that people want. Create an online presence that people are eager to consume. Establish a virtual front door that people will happily link to. And one that employers will find.

her team at Microsoft searches the Web for potential employees. So if youre not publishing, you won't be found by Microsoft.

The new rules of finding a job require you to share your knowledge and expertise with a world that is looking for what you have to offer. What embodies an organizations brand?Social Media | Personal Branding @dshiao | 09.02.2011What embodies a personal brand?

Todays World. Your Brand.Social Media | Personal Branding @dshiao | 09.02.2011Your Brand. Your World.Todays World. Your Brand.Your profile photo is your logo.

So youre the guy who5 Tips for Getting StartedSocial Media | Personal Branding @dshiao | 09.02.2011Tip #1: ImmerseSocial Media | Personal Branding @dshiao | 09.02.2011

Tip #1: ImmerseSocial Media | Personal Branding @dshiao | 09.02.2011

Tip #2: Learn the CustomsSocial Media | Personal Branding @dshiao | 09.02.2011

Photo credit: takomabibelot on flickrTip #3: Share & Engage

My tip: curate content in the same way a museum curates fine art.Tip #4: Be UsefulSocial Media | Personal Branding @dshiao | 09.02.2011

Tip #5: Adjust & AdaptSocial Media | Personal Branding @dshiao | 09.02.2011I use Twitter much differently today than I did in 2008 Fast forward to 2011 and I look to Twitter as a swiss army knife many, many uses. Up Next.Social Media | Personal Branding @dshiao | 09.02.2011Blogging.Twitter.Facebook.LinkedIn.

A Few Tips.Reserve your names on social networks to protect your brands, even before you get active on them.

Social media is a two-way conversation, NOT a one-way broadcast. Be authentic and be one wants to be tweeted AT, they want to be tweeted TO.

Blogging.Social Media | Personal Branding @dshiao | 09.02.2011

One of my favorite quotes is from the writer Joan Didion, who once said I write to discover what I think.

-- @AmberCadabra Blogging.Discover your true passions.Share your insights with the world.Reveal your talents. To the world.Teach yourself. About yourself.

Build and reinforceThe Brand.

Starting a blog is like getting a puppy both require care, feeding & frequent TLC.A Blogging Journey to Consider.Social Media | Personal Branding @dshiao | 09.02.2011Find your niche (hint: if you selected social media, youre too late.)As others discover your niche, specialize into a sub-niche.Exchange guest posts with other blogs and web sites.Publish an eBook.Self-publish a printed book.Publish a New York Times best-seller after a book publisher recruits you to write one.

Great Quote.Social Media | Personal Branding @dshiao | 09.02.2011It still completely amazes me just how much influence and impact you can have by simply writing stuff on a regular basis.

-- Chuck Hollis, Celebrating Social Media at EMC Top 12 Tips on TwitterSocial Media | Personal Branding @dshiao | 09.02.2011Find and follow relevant & active usersFind and follow relevant & active Twitter ListsRead an interesting article or blog posting? Look up authors Twitter ID and follow them.Find and use the tweet button on that article page.Retweet, selectively.Always opt for share information over self promote.Join and participate in tweetchats.Reply back to users who mention you.Follow back interesting users who follow you.Use hash tags wisely.When sharing content, attribute the original author via @mention.When sharing content, include commentary & show some personality.

Top 7 Tips on FacebookSocial Media | Personal Branding @dshiao | 09.02.2011(Tips for your personal account Facebook Pages require a separate session!)

Selectively friend business contacts (question: should you friend your boss?)Post status updates, links and videos to your Wall that reinforces your brand.Share interesting articles with your Facebook friends by clicking Like or using the Facebook Comments feature (if enabled on the article page).Use Facebook Questions to pose a business-related question.Like companies and brands that you have an interest in.Use apps that connect you to your friends friends (e.g. BranchOut)When posting status updates that mention a brand, tag the brands page

Also: 32 Ways to Use Facebook for Business by GigaOM BranchOutSocial Media | Personal Branding @dshiao | 09.02.2011

Facebook CommentsSocial Media | Personal Branding @dshiao | 09.02.2011

Top 10 Tips for LinkedInEnsure your LinkedIn profile is 110% complete.Seek out and connect with former colleagues and business associates (build your network).Connect your WordPress blog and your Twitter account to your LinkedIn account.Find, join and engage in relevant LinkedIn Groups.Use the Reading List by Amazon app to share books youre reading.Search (and attend) relevant events (both face-to-face and virtual) via LinkedIn Events.Recommendations: give first, then ask for some later.Browse questions in LinkedIn Answers and provide answers to questions in your area of expertise.Follow companies of interest to you.Review job listings (LinkedIn tells you whom in your network can connect you to the hiring company).

Other Social Networks to Explore.

Tie Your Social Networks TogetherWorld Wide Web: a system of interlinked hypertext documents [Wikipedia]Word Wide Brand: a system that ties together your social presence via the web.

With your world wide brand, the whole is truly greater than the sum of the parts.Scoring your Online Influence.

QualityQualityQuantityGive me quality over quantity, any day of the week.Thank You!How to find me:

@dshiao | @INXPO on Twitter

My blog:

My book: Generate Sales Leads With Virtual Events