How Gainsight's CEO Uses Gainsight

68
©2015 Gainsight. All Rights Reserved. Child-like Joy APRIL 17, 2015 FUEL REVENUE GROWTH WITH CUSTOMER SUCCESS ©2015 Gainsight. All Rights Reserved.

Transcript of How Gainsight's CEO Uses Gainsight

Page 1: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Child-like Joy

APRIL 17, 2015

FUEL REVENUE GROWTH WITH CUSTOMER SUCCESS

©2015 Gainsight. All Rights Reserved.

Page 2: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

April 17, 2015

Gainsight on Gainsight:

CEO View

Page 3: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• This webinar is being recorded• Post Q&A questions into questions section

Housekeeping

Page 4: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Board/Angel

Page 5: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 6: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 7: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

0x

5x

15x

20x

2014

EV/

Rev

enue

Mul

tiple

Estimated Dollar Net Renewal Rate60% 70% 80% 90% 100% 110% 120%

Source: Altimeter and FactSet 10/2014

10x

Why Your CEO Should Care About Customer Success

Page 8: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 9: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• “The customer is totally healthy”• “No one uses that feature”• “Customer Success is getting a lot better”• “Support is a major issue”• “We have no references”

Overheard In Past Companies…

Page 10: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 11: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 12: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

CAVEAT: CUSTOMER NAMES AND AXES BLURRED TO PROTECT THE INNOCENT

Page 13: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 14: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 15: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• What code red accounts do I need to check into?• What are my executive sponsor actions?• What are the customer updates from last week?• How is adoption going overall?• What did recent surveys say?

Sunday Night Questions…

Page 16: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Code Red Accounts Do I Need To Check Into?

Page 17: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Are My Executive Sponsor Actions?

Page 18: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Are The Customer Updates From Last Week?

Page 19: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is Adoption Going Overall?

Page 20: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Did Recent Surveys Say?

Page 21: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 22: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 23: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• How is our ARR broken out by stage?• Which customers are taking too long in

onboarding?• Which customers aren’t using our product?• What renewals did we recently close?• What up-sells did we recently close?• Who are our top ARR customers?• Who are our top usage customers?

Monday Coaches’ Meeting Questions…

Page 24: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is Our ARR Broken Out By Stage?

Page 25: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Clients Are Taking Too Long In Onboarding?

Page 26: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Clients Aren’t Using Our Product?

Page 27: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Renewals Did We Recently Close?

Page 28: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which Up-sells Did We Recently Close?

Page 29: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Top ARR Customers?

Page 30: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Top Usage Customers?

Page 31: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• How are the CSMs load balanced?• Which CSMs are working on which renewals?

VP CSM 1-1 Questions…

Page 32: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Are The CSM Load Balanced By Customers?

Page 33: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Are The CSM Load Balanced By ARR?

Page 34: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Which CSMs Are Working On Which Renewals?

Page 35: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 36: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 37: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Which features are being used the most?• Who are our top customers of those features?• Who are our top users in those customers?

Product Meeting Questions

Page 38: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What Are Our Top Features And Customers?

Page 39: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Top Users?

Page 40: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 41: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 42: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• How many code red accounts do we have?• What’s driving code red?• Is this account getting better?

Code Red Questions…

Page 43: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Many Code Red Accounts Do We Have?

Page 44: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What’s Driving Code Red?

Page 45: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Is This Account Getting Better?

Page 46: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 47: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• What’s the contract information?• How is the account health overall?• How is usage trending?• Who are our champions?• Are they using advanced functionality?• Are there any support landmines?• How happy are they?

Client Prep Questions…

Page 48: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

What’s The Contract Information?

Page 49: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is The Account Health Overall?

Page 50: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Is Usage Trending?

Page 51: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Who Are Our Champions?

Page 52: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Are They Using Advanced Functionality?

Page 53: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Are There Any Support Landmines?

Page 54: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

How Happy Are They?

Page 55: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Introduction• Sunday: Weekly Prep• Monday: Coaches’ Meeting and 1-1s• Monday: Product Meeting• Wednesday: Code Red Meeting• Any Day: Client Prep• Crazy Day: Board Meeting

Today’s Session

Page 56: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

• Past: How did we do in most recent period? Present: How are we doing right now?• Future: How will we do going forward?

Board Questions

Page 57: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Past: Net Renewals By Quarter

Page 58: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Past: Churn By Reason

Page 59: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Past: Top Upsells By Customer

Page 60: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: Active Cockpit Customers

Page 61: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: NPS Trend

Page 62: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: Health Score Versus Lifetime

Page 63: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Future: Renewal Forecast

Page 64: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Fact-based decision making Customer Success as a priority CEO appreciates CSM workload Sleeping a tiny bit easier

Impact

Page 65: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 66: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

Page 67: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.

2000+ Attendees5/12 - 5/13

San Francisco

gainsight.com/pulseCode: SUCCESS20

Page 68: How Gainsight's CEO Uses Gainsight

©2015 Gainsight. All Rights Reserved.