honda社外活動2006
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Transcript of honda社外活動2006
Community
Initiatives
Since the company’s foundation, as the ex-
pansion of Honda operations has brought
us into contact with more communities
and many countries, we have always
sought harmonious coexistence and acted
as a good corporate citizen. The drive
to create close ties with the community
emerges from one of the basic principles
of Honda philanthropy: “As a good corpo-
rate citizen, we will deepen our commit-
ment to all local communities where we
do business.” Our hope is to provide the
help people really need, and to be truly
welcomed in each society.
Beyond developing ever-safer products, Honda is engaged in helping promote
better, more comfortable and safer driving and riding. It also promotes improved
traffic safety worldwide. Since the 1970s, Honda has been active in driver and
rider training, in the development of traffic safety simulation software and
equipment, and in many other traffic safety initiatives.
Working to ensure Safety for Everyone
Traffic Safety Initiatives
Training kids to ride bikes
Discovering weak points with a Driving Simulator
Traffic safety training for seniors
Traffic safety training is on the rise in Vietnam
At eight Traffic Safety Training Centers in Japan, Honda is providing training in
safe driving and riding to those seeking a driver’s license and to everyone from
the smallest children to senior citizens. The centers help not only individuals,
but also offer hands-on training for corporate and other groups. In recent years,
Honda has begun to dispatch instructors from the centers overseas, particularly
to Asian countries, providing training and guidance for trainers and drivers.
To help maximize the effect of traffic safety training, Honda is continuing to
develop new programs. The basic approach is not so much to focus on teaching
skills, but rather to create opportunities for drivers to improve. The driver goes
through a test drive or simulation and, with the help of a program, objectively
evaluates his or her own performance, identifying points for improvement and
working toward improved driving behavior.
●Research and Development
Honda helps provide continuing education for drivers and riders of all ages
throughout Japan. In collaboration with the city of Suzuka, Honda has expanded
its traffic safety training programs by adding a new program for senior citizen
pedestrians and cyclists. Also, for the last five years we’ve hosted a special
competition for driving safety instructors.
●A Wide Network
Honda traffic safety training programs are offered through some 26 affiliates in
20 countries. In China, Guangzhou Honda has started a new program of traffic
safety training for associates, designed to set a good example for customers. In
Russia, there are plans to introduce a local version of Japan’s Rainbow Dealer
system (see page 41). Throughout Asia, the scope of Honda motorcycle rider
training is growing all the time.
●International Activities
●Traffic Safety Training Centers
29 Traffic Safety Initiatives
New Experiences, New Discoveries
We want children to explore other cultures and run free in the great outdoors.
We want to offer growing boys and girls with inquisitive minds new experiences
and the opportunity to make their own discoveries and encounter new values.
That’s what the H-Kids Project is all about. Home base is in Aoyama in Tokyo’s
Minato ward, the location of Honda headquarters. The theme is exchange, and
a key goal is to let the children learn about other nations and cultures, make
friends and have fun. Our hope is to provide tomorrow’s grown-ups some happy
experiences as part of their cultural education.
Nations, Nature and the Sky are all on the Agenda!
This trio of programs includes an invitation to Welcome Plaza Aoyama at Honda
headquarters, usually in June, to “Touch the World," plus another cross-cultural
exploration in August called “Hello Embassies.” In October or November, there's
an exciting trip in an airship at Twin Ring Motegi called “Enjoy the Sky!” On the
occasion of the 2005 Touch the World, a new project character was introduced
and the kids named him “Kuribo.”
32Community Initiatives31 Community Initiatives
Cross-cultural exchange for kids
H-Kids Project
Touch the World: An International Adventure
Growing Popularity
Hello Embassies: Learning from Local Experts
Offering the kids an opportunity to learn a little more about their cultures, the
countries represented at Touch the World invite 3rd- to 6th-grade elementary
school participants to visit their embassies during the summer school holidays.
Embassy representatives talk about life in their home countries and the embassy
work they do, providing a fascinating view into other
cultural worlds. In 2005, the visits were also written
up for the new official project publication, the H-Kids
Report. Children were assigned to prepare and ask ques-
tions. They also learned about some of the interesting
differences between countries. The results of their inter-
views are featured in the report.
Enjoy the Sky! Flying with Friends
In this exciting program, children enjoy the great outdoors while gaining valuable
experience in teamwork. Kids meet new friends and form teams with program
staff members at Hello Woods at Twin Ring Motegi. They get to know each other
better really fast playing in the woods, and working
together learning to get a hot-air balloon into the air
and going for a ride! Enjoy the Sky!, a regular event,
was held twice in 2005. In addition, with affiliate Honda
Airways, Honda offered a special helicopter ride event.
The kids spent a wonderful half-day learning from a pilot
about how helicopters work, taking tests and of course
going for an exhilarating ride.
2004
2005
2006
900
900
1,100
38
47
52
FYTouch
the World
●Republic of Angola
●Republic of Panama
●Republic of Poland
●Republic of Turkey
FY 2006 Participating Embassies
HelloEmbassies
83
87
260
Enjoythe Sky!
Young reporters visit embassies
Cultures on exhibit
What could be more fun than a helicopter ride?
Touch the World is an event that allows children to meet and experience other
nations and cultures. Launched in 1999, the program takes advantage of the
unique opportunities to be found in Tokyo’s Minato Ward, home to both Honda
headquarters and many foreign embassies. This program has already provided
hundreds of children with their first introduction to the people of some 29 na-
tions—in 2005, the list included Angola, Panama, Poland and Turkey. The kids
and their parents enjoy events like the “Mini World
Tour,” where young visitors use special passports to
travel to booths representing nations, and “World on
Stage,” where performers from around the world give
live performances. Presentations of Japanese culture
and a lottery for charity were also included.
The H-Kids Project Character
“Kuribo”
*includes special helicopter ride events
The final H-Kids Report is released
*
*Lottery proceeds and program fees contributed to UNICEF
TOUCH THE WORLD
New Experiences, New Discoveries
We want children to explore other cultures and run free in the great outdoors.
We want to offer growing boys and girls with inquisitive minds new experiences
and the opportunity to make their own discoveries and encounter new values.
That’s what the H-Kids Project is all about. Home base is in Aoyama in Tokyo’s
Minato ward, the location of Honda headquarters. The theme is exchange, and
a key goal is to let the children learn about other nations and cultures, make
friends and have fun. Our hope is to provide tomorrow’s grown-ups some happy
experiences as part of their cultural education.
Nations, Nature and the Sky are all on the Agenda!
This trio of programs includes an invitation to Welcome Plaza Aoyama at Honda
headquarters, usually in June, to “Touch the World," plus another cross-cultural
exploration in August called “Hello Embassies.” In October or November, there's
an exciting trip in an airship at Twin Ring Motegi called “Enjoy the Sky!” On the
occasion of the 2005 Touch the World, a new project character was introduced
and the kids named him “Kuribo.”
32Community Initiatives31 Community Initiatives
Cross-cultural exchange for kids
H-Kids Project
Touch the World: An International Adventure
Growing Popularity
Hello Embassies: Learning from Local Experts
Offering the kids an opportunity to learn a little more about their cultures, the
countries represented at Touch the World invite 3rd- to 6th-grade elementary
school participants to visit their embassies during the summer school holidays.
Embassy representatives talk about life in their home countries and the embassy
work they do, providing a fascinating view into other
cultural worlds. In 2005, the visits were also written
up for the new official project publication, the H-Kids
Report. Children were assigned to prepare and ask ques-
tions. They also learned about some of the interesting
differences between countries. The results of their inter-
views are featured in the report.
Enjoy the Sky! Flying with Friends
In this exciting program, children enjoy the great outdoors while gaining valuable
experience in teamwork. Kids meet new friends and form teams with program
staff members at Hello Woods at Twin Ring Motegi. They get to know each other
better really fast playing in the woods, and working
together learning to get a hot-air balloon into the air
and going for a ride! Enjoy the Sky!, a regular event,
was held twice in 2005. In addition, with affiliate Honda
Airways, Honda offered a special helicopter ride event.
The kids spent a wonderful half-day learning from a pilot
about how helicopters work, taking tests and of course
going for an exhilarating ride.
2004
2005
2006
900
900
1,100
38
47
52
FYTouch
the World
●Republic of Angola
●Republic of Panama
●Republic of Poland
●Republic of Turkey
FY 2006 Participating Embassies
HelloEmbassies
83
87
260
Enjoythe Sky!
Young reporters visit embassies
Cultures on exhibit
What could be more fun than a helicopter ride?
Touch the World is an event that allows children to meet and experience other
nations and cultures. Launched in 1999, the program takes advantage of the
unique opportunities to be found in Tokyo’s Minato Ward, home to both Honda
headquarters and many foreign embassies. This program has already provided
hundreds of children with their first introduction to the people of some 29 na-
tions—in 2005, the list included Angola, Panama, Poland and Turkey. The kids
and their parents enjoy events like the “Mini World
Tour,” where young visitors use special passports to
travel to booths representing nations, and “World on
Stage,” where performers from around the world give
live performances. Presentations of Japanese culture
and a lottery for charity were also included.
The H-Kids Project Character
“Kuribo”
*includes special helicopter ride events
The final H-Kids Report is released
*
*Lottery proceeds and program fees contributed to UNICEF
TOUCH THE WORLD
Saitama Factory Honda MotorHeadquarters
Hamamatsu Factory
Suzuka Factory
Kumamoto Factory
Tochigi Factory
Facilities
34Community Initiatives33 Community Initiatives
At Honda’s facilities, dealerships and affiliates throughout
Japan, we’re striving to be good corporate citizens
by working on initiatives alongside members of local
communities.
Honda Philanthropy Office at Honda headquarters and Phi-
lanthropy Offices in each of Honda's five factories constitute
the Honda Philanthropy Coordination Council. Each of them
is in charge of creating programs that suit local communities.
They also share ideas and join forces to realize nationwide
projects like the Nature Wagon, Dream Hands, afforestation
campaigns and traffic safety promotion programs.
Dealerships
As retailers of Honda automobiles, motorcycles and other
products, Honda dealerships are particularly active in support
of environmental and traffic safety initiatives, as well as in
providing special-needs vehicles. Their familiarity with local
needs also enables them to launch independent initiatives.
Affiliates
Handling a broad range of functions such as research and
development, sales, distribution, real estate, leisure, education
and parts manufacturing, affiliates offer factory tours, support
local events and participate in clean-up campaigns—applying
the power of individuals and Honda technology to contribute
to the well-being of local communities.
Shared programs and special projects:
Honda Group Activities in Japan
●Factory Tours
●Clean-up Campaigns
●Blood Donation Drives
Multi-FacilityActivities
Nature Wagon, Dream Hands, Forest Watershed Preservation Activities and Traffic Safety Caravan (presented on pages 15, 23 and 25–26) are
also multi-facility initiatives.
This section highlights initiatives of dealerships and Group companies in Japan. A more comprehensive overview is presented on pages 51–56.
Clean-up Campaigns
Blood Donation Drives
FY2006
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
288
717
167
199
26
13,166
46,548
3,950
6,556
601
Total
Total
1,397 70,821
Events ParticipantsFacility
Events ParticipantsFacility
Factory Tours
FY2006
Honda HQ
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
Total
Events ParticipantsFacility
Honda HQ
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
52
3
2
1
2
2
320
1,224
1,166
606
2,763
566
62 6,645
FY2006
3
3
6
4
3
2
268
207
412
704
577
91
21 2,259
Honda HQ: Coordination of global production, sales, service, marketing, logistics, management (accounting, administration)
Saitama Factory: Manufacture of automobiles and automobile engines
Suzuka Factory: Manufacture of automobiles and automobile engines
Hamamatsu Factory: Manufacture of mid-size and large motorcycles, power products (outboard engines), and automatic transmissions for automobiles
Kumamoto Factory: Manufacture of small motorcycles, minicar engines, power products, and power product engines
Tochigi Factory: Manufacture of automobile components
In keeping with the policy of making facilities open and accessible, Honda has
been holding factory tours since 1960 as a way of fostering greater appreciation
of its activities. Honda offers tours of
its factories to local elementary school
social studies classes, as well as to other
members of the community.
In addition to keeping the surroundings of their own facilities clean, all of
Honda’s facilities engage in clean-up initiatives in their local communities.
Honda associates get together with col-
leagues and families to have fun while
beautifying the environment.
In cooperation with local blood banks, Honda factories hold associate blood
drives at their facilities throughout the year.
●Collecting and Redeeming New Year’s CardsEvery year Honda receives traditional Japanese New Year’s cards. Associates
check to see if any of them contain winning lottery numbers. Winning cards
are exchanged for their prizes, which are donated to welfare agencies in local
communities near Honda’s factories. In fiscal 2006, donations were based on
260 winning cards.
Suzuka Factory
Honda Group associates clean up the shores of Lake Hamana
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Saitama Factory Honda MotorHeadquarters
Hamamatsu Factory
Suzuka Factory
Kumamoto Factory
Tochigi Factory
Facilities
34Community Initiatives33 Community Initiatives
At Honda’s facilities, dealerships and affiliates throughout
Japan, we’re striving to be good corporate citizens
by working on initiatives alongside members of local
communities.
Honda Philanthropy Office at Honda headquarters and Phi-
lanthropy Offices in each of Honda's five factories constitute
the Honda Philanthropy Coordination Council. Each of them
is in charge of creating programs that suit local communities.
They also share ideas and join forces to realize nationwide
projects like the Nature Wagon, Dream Hands, afforestation
campaigns and traffic safety promotion programs.
Dealerships
As retailers of Honda automobiles, motorcycles and other
products, Honda dealerships are particularly active in support
of environmental and traffic safety initiatives, as well as in
providing special-needs vehicles. Their familiarity with local
needs also enables them to launch independent initiatives.
Affiliates
Handling a broad range of functions such as research and
development, sales, distribution, real estate, leisure, education
and parts manufacturing, affiliates offer factory tours, support
local events and participate in clean-up campaigns—applying
the power of individuals and Honda technology to contribute
to the well-being of local communities.
Shared programs and special projects:
Honda Group Activities in Japan
●Factory Tours
●Clean-up Campaigns
●Blood Donation Drives
Multi-FacilityActivities
Nature Wagon, Dream Hands, Forest Watershed Preservation Activities and Traffic Safety Caravan (presented on pages 15, 23 and 25–26) are
also multi-facility initiatives.
This section highlights initiatives of dealerships and Group companies in Japan. A more comprehensive overview is presented on pages 51–56.
Clean-up Campaigns
Blood Donation Drives
FY2006
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
288
717
167
199
26
13,166
46,548
3,950
6,556
601
Total
Total
1,397 70,821
Events ParticipantsFacility
Events ParticipantsFacility
Factory Tours
FY2006
Honda HQ
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
Total
Events ParticipantsFacility
Honda HQ
Saitama
Suzuka
Hamamatsu
Kumamoto
Tochigi
52
3
2
1
2
2
320
1,224
1,166
606
2,763
566
62 6,645
FY2006
3
3
6
4
3
2
268
207
412
704
577
91
21 2,259
Honda HQ: Coordination of global production, sales, service, marketing, logistics, management (accounting, administration)
Saitama Factory: Manufacture of automobiles and automobile engines
Suzuka Factory: Manufacture of automobiles and automobile engines
Hamamatsu Factory: Manufacture of mid-size and large motorcycles, power products (outboard engines), and automatic transmissions for automobiles
Kumamoto Factory: Manufacture of small motorcycles, minicar engines, power products, and power product engines
Tochigi Factory: Manufacture of automobile components
In keeping with the policy of making facilities open and accessible, Honda has
been holding factory tours since 1960 as a way of fostering greater appreciation
of its activities. Honda offers tours of
its factories to local elementary school
social studies classes, as well as to other
members of the community.
In addition to keeping the surroundings of their own facilities clean, all of
Honda’s facilities engage in clean-up initiatives in their local communities.
Honda associates get together with col-
leagues and families to have fun while
beautifying the environment.
In cooperation with local blood banks, Honda factories hold associate blood
drives at their facilities throughout the year.
●Collecting and Redeeming New Year’s CardsEvery year Honda receives traditional Japanese New Year’s cards. Associates
check to see if any of them contain winning lottery numbers. Winning cards
are exchanged for their prizes, which are donated to welfare agencies in local
communities near Honda’s factories. In fiscal 2006, donations were based on
260 winning cards.
Suzuka Factory
Honda Group associates clean up the shores of Lake Hamana
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
36Community Initiatives35 Community Initiatives
The Saitama Factory makes its gymnasium facilities available throughout the year
to community members. The facilities were used by 2,900 people in 330 sessions
in FY2006.
To promote community sports, the Saitama Factory held two volleyball referee
training workshops, welcoming 400 people. It also lent its support to prefec-
tural volleyball, civic kendo and prefectural tug-o-war events. Some 495 Honda
associates participated as volunteers in these workshops and sporting-event
support activities.
Community motorcycle rider-training workshops were held in cooperation with
local driving schools. Five workshops were held in FY2006, with a total of 244
people participating. Instruction was given by 44 Honda associates who provided
technical guidance and administrative support.
Associates from the Saitama Factory stood guard at local intersections to ensure
children’s safety during Traffic Safety Week. This special assistance was offered in
the spring and fall, with 60 associates participating.
Suzuka FactorySaitama Factory
●Public Access to Gymnasiums
●School Traffic Safety Patrol
Once a year, it’s time to deck the factory with colored lights, and share in the joy
of the season. Some 3,000 current and retired associates and members of the
local community enjoy the festivities thanks to the help of some 70 associate
volunteers.
●Christmas Events
●Motorcycle Rider-Training Workshops
Fifty-four current and retired Honda associates provided transportation to and
from a variety of charitable events, including a mini-concert and social gather-
ing sponsored by the Kawagoe City Social Welfare Committee, and a sporting
event for physically disabled athletes held by the Saitama chapter of the Honda
Motor Workers’ Union.
●Transportation for the Disabled
Summer festivals are held for the enjoyment of associates and their families
along with members of the local community. Some 80 associates volunteer, and
some 3,000 people attend.
●Holding Festivals
●Support for Community Sports Activities
Some 26,119 members of Honda associates’ families and members of the local
community attended the Suzuka Factory’s annual Summer Festival at Suzuka
Circuit.
●Honda Summer Festival at Suzuka Circuit
Starting in fiscal 2004 the Suzuka Factory added sign language lessons to its
lineup of volunteer education programs. A retired Honda associate qualified
to teach sign language offers 40 lessons, on Mondays and Wednesdays, over a
period of six months. In fiscal 2006, 20 Honda associates participated.
●Sign Language Employee Education
Children’s handicraft workshops are held in cooperation with a variety of
events in Suzuka City and at Suzuka Circuit, including the Safety and Security
Festival Suzuka, the pre-race festival for the Suzuka 8-Hour Endurance Race
and the Solar Car Race.
●Crafts Workshops at Local Events
The Suzuka factory makes its Active Land sports complex, which includes an
indoor gymnasium, tennis courts, gateball courts and a field track, available to
the public throughout the year. In FY2006, 19,335 people used the facilities.
●Public Access to Sports Facilities
Thirty-two current and retired Honda associates took part in Oin Suzuka, an
event sponsored by the local chamber of commerce. The volunteers staffed a
Honda products display and children’s crafts corner.
●Oin Suzuka
Suzuka Factory volunteers provided handball lessons for elementary school and
junior high school students on the second and fourth Saturday of every month.
Classes were held 19 times this year, attracting a total of 1,364 participants. In
addition, Honda volunteers provided gateball lessons every Saturday for local
enthusiasts, with 504 people participating in 48 sessions.
●Handball and Gateball Lessons
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Oin Suzuka: learning to make things
Mini-concert
Sports for the physically disabled
A special stall for everyone
Spreading Christmas joy
Solar Car Race workshop
Handball clinic
Gateball lessons
Safety and Security Festival SuzukaCommunity members enjoy the summer festival
36Community Initiatives35 Community Initiatives
The Saitama Factory makes its gymnasium facilities available throughout the year
to community members. The facilities were used by 2,900 people in 330 sessions
in FY2006.
To promote community sports, the Saitama Factory held two volleyball referee
training workshops, welcoming 400 people. It also lent its support to prefec-
tural volleyball, civic kendo and prefectural tug-o-war events. Some 495 Honda
associates participated as volunteers in these workshops and sporting-event
support activities.
Community motorcycle rider-training workshops were held in cooperation with
local driving schools. Five workshops were held in FY2006, with a total of 244
people participating. Instruction was given by 44 Honda associates who provided
technical guidance and administrative support.
Associates from the Saitama Factory stood guard at local intersections to ensure
children’s safety during Traffic Safety Week. This special assistance was offered in
the spring and fall, with 60 associates participating.
Suzuka FactorySaitama Factory
●Public Access to Gymnasiums
●School Traffic Safety Patrol
Once a year, it’s time to deck the factory with colored lights, and share in the joy
of the season. Some 3,000 current and retired associates and members of the
local community enjoy the festivities thanks to the help of some 70 associate
volunteers.
●Christmas Events
●Motorcycle Rider-Training Workshops
Fifty-four current and retired Honda associates provided transportation to and
from a variety of charitable events, including a mini-concert and social gather-
ing sponsored by the Kawagoe City Social Welfare Committee, and a sporting
event for physically disabled athletes held by the Saitama chapter of the Honda
Motor Workers’ Union.
●Transportation for the Disabled
Summer festivals are held for the enjoyment of associates and their families
along with members of the local community. Some 80 associates volunteer, and
some 3,000 people attend.
●Holding Festivals
●Support for Community Sports Activities
Some 26,119 members of Honda associates’ families and members of the local
community attended the Suzuka Factory’s annual Summer Festival at Suzuka
Circuit.
●Honda Summer Festival at Suzuka Circuit
Starting in fiscal 2004 the Suzuka Factory added sign language lessons to its
lineup of volunteer education programs. A retired Honda associate qualified
to teach sign language offers 40 lessons, on Mondays and Wednesdays, over a
period of six months. In fiscal 2006, 20 Honda associates participated.
●Sign Language Employee Education
Children’s handicraft workshops are held in cooperation with a variety of
events in Suzuka City and at Suzuka Circuit, including the Safety and Security
Festival Suzuka, the pre-race festival for the Suzuka 8-Hour Endurance Race
and the Solar Car Race.
●Crafts Workshops at Local Events
The Suzuka factory makes its Active Land sports complex, which includes an
indoor gymnasium, tennis courts, gateball courts and a field track, available to
the public throughout the year. In FY2006, 19,335 people used the facilities.
●Public Access to Sports Facilities
Thirty-two current and retired Honda associates took part in Oin Suzuka, an
event sponsored by the local chamber of commerce. The volunteers staffed a
Honda products display and children’s crafts corner.
●Oin Suzuka
Suzuka Factory volunteers provided handball lessons for elementary school and
junior high school students on the second and fourth Saturday of every month.
Classes were held 19 times this year, attracting a total of 1,364 participants. In
addition, Honda volunteers provided gateball lessons every Saturday for local
enthusiasts, with 504 people participating in 48 sessions.
●Handball and Gateball Lessons
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Oin Suzuka: learning to make things
Mini-concert
Sports for the physically disabled
A special stall for everyone
Spreading Christmas joy
Solar Car Race workshop
Handball clinic
Gateball lessons
Safety and Security Festival SuzukaCommunity members enjoy the summer festival
Together with local university students, Hamamatsu Factory associates created
a build-it-yourself go-cart kit. The Yaramai Car program shows local children
how to assemble the kits and lets them test-drive the go-carts. The program
was held four times in fiscal 2006, with 180 children participating. Thirty-one
Honda associates administered the program.
Every August during school vacation, the Hamamatsu Factory opens its
swimming pool to the families of associates and the local community. This year
1,300 people used the facility.
The Hamamatsu Factory held a ground golf event for residents of Hamamatsu
City who live in facilities for senior and disabled citizens. Twenty Honda
associates volunteered to help with the event, which attracted 69 participants.
Twelve associates visited welfare facilities for the disabled and offered their
services, cleaning wheelchairs, gardening, washing cars and holding cardboard
craft workshops.
Thirty associates took part in an event reaching out to the residents of a
facility for the physically disabled who rarely have the opportunity to go on
excursions. The volunteers took 26 participants for a pleasant day of boating
and shell-gathering, and a luncheon.
Kumamoto FactoryHamamatsu Factory
●Yaramai Car Go-Carts Assembly Program
●Outreach Program for the Physically Disabled
●Ground Golf Event
A mini-patrol car handcrafted by ten volunteer associates was donated to the
Hamamatsu Central Regional Traffic Safety Association.
●Donation of Mini-Patrol Car
●Public Access to Swimming Pool
●Welfare Facilities Drop-in Program
The factory’s baseball club sponsored a rubber ball baseball tournament among
local area junior high schools, with 30 club volunteers acting as umpires and
tournament officials. Also, associates from the club are coaching local
elementary school kids who want to become baseball stars.
●Baseball Clinic and Tournament
38Community Initiatives37 Community Initiatives
Country Gold
Ground golf event
Test-driving Yaramai Car Go-Carts
Cleaning wheelchairs
Donation of mini-patrol car Traffic Safety Caravan local event
Traffic safety workshop
Cardboard crafts
Tomorrow’s stars of the diamond
Honda co-sponsored festivals with the town of Ozu: the Azalea Festival, the Jizo
Festival and the Sweet Potato Festival, which are collectively known as the “Big
Three” festivals. The associates provided a cardboard crafts workshop and
Honda products display.
The factory proudly co-sponsors Country Gold, an annual country music festival
held at Aspecta in the village of Minamiaso each November. For the event,
associate volunteers contribute a Honda products display and cardboard crafts
workshop.
Honda provided official race vehicles for the Kyushu Corporate Women’s
Ekiden, held on a course that runs around the factory’s campus. Twelve associ-
ates volunteered to act as drivers and course officials.
●Ozu’s Big Three Festivals
●Parent-Child Traffic Safety Workshop
Honda participated in Parenting Support Group Sukoyaka 2006, held at Grand
Messe Kumamoto. Child-centered programs such as Traffic Safety Caravan and
Dream Hands were offered. Children who participated had fun learning about
traffic safety and were able to experience making things with their own hands.
●Parenting Support Group Sukoyaka 2006
●Country Gold Country Music Festival Sponsorship
●Kyushu Corporate Women’s Ekiden Relay Race
At this workshop held in cooperation with the Ozu Police Department, 210
pre-school children and their parents listened to lectures on traffic safety and
learned interactively about how accidents can occur.
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Shell-gathering
Together with local university students, Hamamatsu Factory associates created
a build-it-yourself go-cart kit. The Yaramai Car program shows local children
how to assemble the kits and lets them test-drive the go-carts. The program
was held four times in fiscal 2006, with 180 children participating. Thirty-one
Honda associates administered the program.
Every August during school vacation, the Hamamatsu Factory opens its
swimming pool to the families of associates and the local community. This year
1,300 people used the facility.
The Hamamatsu Factory held a ground golf event for residents of Hamamatsu
City who live in facilities for senior and disabled citizens. Twenty Honda
associates volunteered to help with the event, which attracted 69 participants.
Twelve associates visited welfare facilities for the disabled and offered their
services, cleaning wheelchairs, gardening, washing cars and holding cardboard
craft workshops.
Thirty associates took part in an event reaching out to the residents of a
facility for the physically disabled who rarely have the opportunity to go on
excursions. The volunteers took 26 participants for a pleasant day of boating
and shell-gathering, and a luncheon.
Kumamoto FactoryHamamatsu Factory
●Yaramai Car Go-Carts Assembly Program
●Outreach Program for the Physically Disabled
●Ground Golf Event
A mini-patrol car handcrafted by ten volunteer associates was donated to the
Hamamatsu Central Regional Traffic Safety Association.
●Donation of Mini-Patrol Car
●Public Access to Swimming Pool
●Welfare Facilities Drop-in Program
The factory’s baseball club sponsored a rubber ball baseball tournament among
local area junior high schools, with 30 club volunteers acting as umpires and
tournament officials. Also, associates from the club are coaching local
elementary school kids who want to become baseball stars.
●Baseball Clinic and Tournament
38Community Initiatives37 Community Initiatives
Country Gold
Ground golf event
Test-driving Yaramai Car Go-Carts
Cleaning wheelchairs
Donation of mini-patrol car Traffic Safety Caravan local event
Traffic safety workshop
Cardboard crafts
Tomorrow’s stars of the diamond
Honda co-sponsored festivals with the town of Ozu: the Azalea Festival, the Jizo
Festival and the Sweet Potato Festival, which are collectively known as the “Big
Three” festivals. The associates provided a cardboard crafts workshop and
Honda products display.
The factory proudly co-sponsors Country Gold, an annual country music festival
held at Aspecta in the village of Minamiaso each November. For the event,
associate volunteers contribute a Honda products display and cardboard crafts
workshop.
Honda provided official race vehicles for the Kyushu Corporate Women’s
Ekiden, held on a course that runs around the factory’s campus. Twelve associ-
ates volunteered to act as drivers and course officials.
●Ozu’s Big Three Festivals
●Parent-Child Traffic Safety Workshop
Honda participated in Parenting Support Group Sukoyaka 2006, held at Grand
Messe Kumamoto. Child-centered programs such as Traffic Safety Caravan and
Dream Hands were offered. Children who participated had fun learning about
traffic safety and were able to experience making things with their own hands.
●Parenting Support Group Sukoyaka 2006
●Country Gold Country Music Festival Sponsorship
●Kyushu Corporate Women’s Ekiden Relay Race
At this workshop held in cooperation with the Ozu Police Department, 210
pre-school children and their parents listened to lectures on traffic safety and
learned interactively about how accidents can occur.
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Shell-gathering
40Community Initiatives39 Community Initiatives
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Honda MotorHeadquarters
Honda Sun
Other Operations
Tochigi Factory
The factory launched this event in 1994 as a way of promoting healthy exercise
and community spirit. It has since become a regular rite of summer, attracting
many participants to the factory’s campus this year, including local Honda
partners. The festival is organized by volunteer associates.
●24-Hour Endurance Ekiden Festival
A summer festival was held for associates, their families and the people of the
community. Some 8,000 people turned out to enjoy themselves, with many
associates volunteering.
The factory’s women’s softball team sponsored a two-day softball clinic for local
elementary and junior high school girls. Receiving instruction from Honda players
and coaches were 774 girls from 37 local teams .
●Softball Clinic
The Tochigi Factory makes its gymnasium facilities available to the public
throughout the year. In fiscal 2006, some 5,400 people made use of them.
●Public Access to Gymnasium Facilities
Associates from the Tochigi Factory stood guard at local intersections to help
ensure children’s safety during Traffic Safety Week. This special assistance was
offered in the spring and fall, with 12 associates participating.
●School Traffic Safety Patrol
Honda provided three cars for the festival and volunteers held crafts workshops
to teach youngsters how to build cardboard models and assemble a solar car.
Twelve current and retired associates participated in the festival.
Honda special-needs vehicles were displayed at Tochigi citizens’ day events and
the Human Festa Tochigi, where their functions and operation were explained to
visitors.
●Special-Needs Vehicles On Display
●Moka City Industry Festival
●2005 Summer Festival
Honda Welcome Plaza Aoyama, located on the first floor of Honda’s head office
in Aoyama, Tokyo, is not just for exhibiting Honda cars, motorcycles and power
products. It’s a free communication space open to the local community and a
venue for many different types of cultural activities.
Honda has been helping out at a fifth-grade social studies class at a local
Aoyama elementary school since 1999. Associates speak to the class about the
history of the automobile and environmental issues, as well as offer advice on
car pamphlets created by students.
Honda helped sponsor the Tokyo Youth Council’s 8th Annual Minato Ward Inter-
national Futsal Tournament, which helps foster international youth exchange.
Some 216 elementary school students took part, joined by 230 family members
and volunteers.
Minato-Net is a philanthropic network set up by community outreach coordina-
tors of various corporations in Minato Ward and the Minato Ward Social
Welfare Council Volunteer Center. Minato-Net holds one or two volunteer events
each year, and fosters both information exchange designed to promote social
volunteerism as well as interaction between corporate employees and residents
of the community. In FY2006, lectures were given on earthquake preparedness.
Honda’s Wako Building, the Automobile New Model Center in Tochigi and
other regional management offices are also active in their local communities,
participating in community clean-up and various local events.
●Honda Welcome Plaza Aoyama
●Minato Ward Futsal Tournament
●Aoyama Elementary School Social Studies Class Visit
●Minato-Net
Honda Sun Co., Ltd. is a Honda affiliate. As a member of the Honda Philanthropy
Coordination Council, Honda Sun operates a Philanthropy Office like those
at Honda’s five factories. The center engages in information exchanges every
quarter, and proactively supports wheelchair
marathons, wheelchair basketball and other ac-
tivities that give physically disabled associates
an opportunity to challenge themselves
through sports.
Moka City Industry Festival
Making things
Support for summer festivals
Lecture at a local social studies class
Minato Ward Futsal Tournament
ASIMO leads an event at Welcome Plaza
Special-needs vehicles
Softball clinic
40Community Initiatives39 Community Initiatives
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Honda MotorHeadquarters
Honda Sun
Other Operations
Tochigi Factory
The factory launched this event in 1994 as a way of promoting healthy exercise
and community spirit. It has since become a regular rite of summer, attracting
many participants to the factory’s campus this year, including local Honda
partners. The festival is organized by volunteer associates.
●24-Hour Endurance Ekiden Festival
A summer festival was held for associates, their families and the people of the
community. Some 8,000 people turned out to enjoy themselves, with many
associates volunteering.
The factory’s women’s softball team sponsored a two-day softball clinic for local
elementary and junior high school girls. Receiving instruction from Honda players
and coaches were 774 girls from 37 local teams .
●Softball Clinic
The Tochigi Factory makes its gymnasium facilities available to the public
throughout the year. In fiscal 2006, some 5,400 people made use of them.
●Public Access to Gymnasium Facilities
Associates from the Tochigi Factory stood guard at local intersections to help
ensure children’s safety during Traffic Safety Week. This special assistance was
offered in the spring and fall, with 12 associates participating.
●School Traffic Safety Patrol
Honda provided three cars for the festival and volunteers held crafts workshops
to teach youngsters how to build cardboard models and assemble a solar car.
Twelve current and retired associates participated in the festival.
Honda special-needs vehicles were displayed at Tochigi citizens’ day events and
the Human Festa Tochigi, where their functions and operation were explained to
visitors.
●Special-Needs Vehicles On Display
●Moka City Industry Festival
●2005 Summer Festival
Honda Welcome Plaza Aoyama, located on the first floor of Honda’s head office
in Aoyama, Tokyo, is not just for exhibiting Honda cars, motorcycles and power
products. It’s a free communication space open to the local community and a
venue for many different types of cultural activities.
Honda has been helping out at a fifth-grade social studies class at a local
Aoyama elementary school since 1999. Associates speak to the class about the
history of the automobile and environmental issues, as well as offer advice on
car pamphlets created by students.
Honda helped sponsor the Tokyo Youth Council’s 8th Annual Minato Ward Inter-
national Futsal Tournament, which helps foster international youth exchange.
Some 216 elementary school students took part, joined by 230 family members
and volunteers.
Minato-Net is a philanthropic network set up by community outreach coordina-
tors of various corporations in Minato Ward and the Minato Ward Social
Welfare Council Volunteer Center. Minato-Net holds one or two volunteer events
each year, and fosters both information exchange designed to promote social
volunteerism as well as interaction between corporate employees and residents
of the community. In FY2006, lectures were given on earthquake preparedness.
Honda’s Wako Building, the Automobile New Model Center in Tochigi and
other regional management offices are also active in their local communities,
participating in community clean-up and various local events.
●Honda Welcome Plaza Aoyama
●Minato Ward Futsal Tournament
●Aoyama Elementary School Social Studies Class Visit
●Minato-Net
Honda Sun Co., Ltd. is a Honda affiliate. As a member of the Honda Philanthropy
Coordination Council, Honda Sun operates a Philanthropy Office like those
at Honda’s five factories. The center engages in information exchanges every
quarter, and proactively supports wheelchair
marathons, wheelchair basketball and other ac-
tivities that give physically disabled associates
an opportunity to challenge themselves
through sports.
Moka City Industry Festival
Making things
Support for summer festivals
Lecture at a local social studies class
Minato Ward Futsal Tournament
ASIMO leads an event at Welcome Plaza
Special-needs vehicles
Softball clinic
Removing graffiti
42Community Initiatives41 Community Initiatives
Honda has established its own standards governing the activities of its automo-
bile sales/service centers in regard to safety, public welfare and the environment.
Honda is asking its affiliated motorcycle and automobile dealers for their coopera-
tion in setting up donation boxes throughout Japan to collect contributions for the
Japanese Guide Dog Training Association. In fiscal 2006, 1,136 dealers were par-
ticipating in the program and a total of 2,080,000 yen in donations was gathered.
Affiliate ActivitiesDealershipActivities
●Environment, Safety and Public Welfare Certification
●Support for Guide Dog Training
Honda Cars Minami Kawachi is cooperating with the Osaka Prefectural
government’s Child Watch crime-prevention program. All dealers display a
sign indicating their cooperation with the program, and 18 company vehicles
display ‘Child Watch On Patrol’ stickers.
Honda Body Service Okayama, a Honda affiliate that provides automobile repair
and servicing, participated along with other members of the Okayama Auto Body
Repair Association in a campaign to eliminate graffiti from the Nakaicho area
of Okayama in preparation for the 2005 Okayama National Sports Festival. The
campaign saw five associates help remove graffiti from factory walls.
In order to maintain the beauty of nearby Mt. Fuji for future generations,
volunteer associates carry out monthly summer clean-up activities in the Mt.
Fuji foothills in cooperation with Fujisan Club, an NPO.
In response to requests from elementary and junior high schools, associates
gave lectures to children titled ‘Environmental Issues’ and ‘Dreams and
Aspirations for the Future.’ One dealership also made a section of its office
available at no charge for weekly children’s English conversation classes.
Customers, interested parties, associates and their families get together with
Honda Dream Sagamihara Group representatives every year for the U-Media
Charity Auction and Appreciation Event. All proceeds and contributions go to
help social welfare organizations and disaster-stricken areas.
Green DealersDealers who show a commitment to environ-ment-friendly practices
Rainbow DealersDealers who contribute to customer awareness of safe driving practices
Orange DealersDealers who make their facilities barrier-free and make special-needs ve-hicles available
●Campaign to Eliminate GraffitiHonda Body Service Okayama Co., Ltd. (Headquarters: Okayama Pre.)
Musashi Seimitsu Industry Co., Ltd. (Headquarters: Aichi Prefecture)
Yanagawa Seiki Co., Ltd. (Headquarters: Tokyo)
Honda R&D Co., Ltd. (Headquarters: Saitama Prefecture)
Musashi Seimitsu Industry, which manufactures suspensions, camshafts and
other precision parts, responded to a program by a nearby elementary school
that focused on investigating local companies. A plant tour was provided. Fifteen
children and teachers received explanations of the company’s environmental
initiatives, waste separation and processing methods, the recycling process
and other topics. Students were allowed to actually handle recycled products,
promoting a deeper understanding of the issues.
Yanagawa Seiki, which manufactures transmissions and other functional compo-
nents, posts traffic guards at the two entrances to its Kameyama Factory each
morning to help prevent traffic accidents involving associates or children on their
way to school. They also hoist seasonal traffic safety flags alongside the public
roadways in the industrial park. Roadside traffic safety guidance is also provided
by distributing leaflets to drivers at intersections inside the park.
Improving the environment in which a marathon is run contributes to faster
times. The Dream Queen electric marathon lead vehicle, created by 15 members
from the Motorcycle R&D Center at Honda R&D, is based on a large-displacement
Silver Wing scooter. It made its debut at the 9th Tokyo Arakawa Marathon.
Strong winds prevented runners from turning in top times, but expectations are
high for future events.Associates help with clean-up activities in the Mount Fuji foothills
Charity event draws a large crowd
Children learn about recycling
Children are guided safely to school
First electric motorcycle to lead the marathon
●Recycling and Environmental Tour for School Children
●Traffic Safety Promotion
●Zero-Emissions Marathon Lead Vehicle
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Honda Dream Sagamihara (Kanagawa Prefecture)
●Charity Auction and Appreciation Event
Motorcycle Dealerships
Honda Cars Fuji Chuo (Shizuoka Prefecture)
●Clean-up Activities in the Mt. Fuji Foothills
Automobile Dealerships
Honda Cars Minami Kawachi (Osaka Prefecture)
●Osaka Child Watch Program
Automobile Dealerships
Honda Cars Shizuoka-nishi (Shizuoka Prefecture)
●Lectures at Local Elementary and Junior High Schools
Automobile Dealerships
Honda dealerships and affiliates throughout Japan contribute to community festivals and events, as well as clean-up
campaigns. Always supportive of the community, they also collaborate in the holding of sporting events, blood donation
drives, traffic safety campaigns, factory tours and more. A more comprehensive summary of Honda dealership and
affiliate activities in FY2006 is presented on pages 51–56.
Company vehicle displaying ‘Child Watch On Patrol’ sticker
Removing graffiti
42Community Initiatives41 Community Initiatives
Honda has established its own standards governing the activities of its automo-
bile sales/service centers in regard to safety, public welfare and the environment.
Honda is asking its affiliated motorcycle and automobile dealers for their coopera-
tion in setting up donation boxes throughout Japan to collect contributions for the
Japanese Guide Dog Training Association. In fiscal 2006, 1,136 dealers were par-
ticipating in the program and a total of 2,080,000 yen in donations was gathered.
Affiliate ActivitiesDealershipActivities
●Environment, Safety and Public Welfare Certification
●Support for Guide Dog Training
Honda Cars Minami Kawachi is cooperating with the Osaka Prefectural
government’s Child Watch crime-prevention program. All dealers display a
sign indicating their cooperation with the program, and 18 company vehicles
display ‘Child Watch On Patrol’ stickers.
Honda Body Service Okayama, a Honda affiliate that provides automobile repair
and servicing, participated along with other members of the Okayama Auto Body
Repair Association in a campaign to eliminate graffiti from the Nakaicho area
of Okayama in preparation for the 2005 Okayama National Sports Festival. The
campaign saw five associates help remove graffiti from factory walls.
In order to maintain the beauty of nearby Mt. Fuji for future generations,
volunteer associates carry out monthly summer clean-up activities in the Mt.
Fuji foothills in cooperation with Fujisan Club, an NPO.
In response to requests from elementary and junior high schools, associates
gave lectures to children titled ‘Environmental Issues’ and ‘Dreams and
Aspirations for the Future.’ One dealership also made a section of its office
available at no charge for weekly children’s English conversation classes.
Customers, interested parties, associates and their families get together with
Honda Dream Sagamihara Group representatives every year for the U-Media
Charity Auction and Appreciation Event. All proceeds and contributions go to
help social welfare organizations and disaster-stricken areas.
Green DealersDealers who show a commitment to environ-ment-friendly practices
Rainbow DealersDealers who contribute to customer awareness of safe driving practices
Orange DealersDealers who make their facilities barrier-free and make special-needs ve-hicles available
●Campaign to Eliminate GraffitiHonda Body Service Okayama Co., Ltd. (Headquarters: Okayama Pre.)
Musashi Seimitsu Industry Co., Ltd. (Headquarters: Aichi Prefecture)
Yanagawa Seiki Co., Ltd. (Headquarters: Tokyo)
Honda R&D Co., Ltd. (Headquarters: Saitama Prefecture)
Musashi Seimitsu Industry, which manufactures suspensions, camshafts and
other precision parts, responded to a program by a nearby elementary school
that focused on investigating local companies. A plant tour was provided. Fifteen
children and teachers received explanations of the company’s environmental
initiatives, waste separation and processing methods, the recycling process
and other topics. Students were allowed to actually handle recycled products,
promoting a deeper understanding of the issues.
Yanagawa Seiki, which manufactures transmissions and other functional compo-
nents, posts traffic guards at the two entrances to its Kameyama Factory each
morning to help prevent traffic accidents involving associates or children on their
way to school. They also hoist seasonal traffic safety flags alongside the public
roadways in the industrial park. Roadside traffic safety guidance is also provided
by distributing leaflets to drivers at intersections inside the park.
Improving the environment in which a marathon is run contributes to faster
times. The Dream Queen electric marathon lead vehicle, created by 15 members
from the Motorcycle R&D Center at Honda R&D, is based on a large-displacement
Silver Wing scooter. It made its debut at the 9th Tokyo Arakawa Marathon.
Strong winds prevented runners from turning in top times, but expectations are
high for future events.Associates help with clean-up activities in the Mount Fuji foothills
Charity event draws a large crowd
Children learn about recycling
Children are guided safely to school
First electric motorcycle to lead the marathon
●Recycling and Environmental Tour for School Children
●Traffic Safety Promotion
●Zero-Emissions Marathon Lead Vehicle
● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives ● Educational Initiatives ● Environmental Initiatives ● Traffic Safety Initiatives ● Community Initiatives
Honda Dream Sagamihara (Kanagawa Prefecture)
●Charity Auction and Appreciation Event
Motorcycle Dealerships
Honda Cars Fuji Chuo (Shizuoka Prefecture)
●Clean-up Activities in the Mt. Fuji Foothills
Automobile Dealerships
Honda Cars Minami Kawachi (Osaka Prefecture)
●Osaka Child Watch Program
Automobile Dealerships
Honda Cars Shizuoka-nishi (Shizuoka Prefecture)
●Lectures at Local Elementary and Junior High Schools
Automobile Dealerships
Honda dealerships and affiliates throughout Japan contribute to community festivals and events, as well as clean-up
campaigns. Always supportive of the community, they also collaborate in the holding of sporting events, blood donation
drives, traffic safety campaigns, factory tours and more. A more comprehensive summary of Honda dealership and
affiliate activities in FY2006 is presented on pages 51–56.
Company vehicle displaying ‘Child Watch On Patrol’ sticker