Hispla12 unilever
Transcript of Hispla12 unilever
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Étude de Cas- Anne Kerr
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Unilever
• Frères Lever + Compagnie de margarine Hollandaise--------------------------------------------------- UNILEVER
• Maintenant?!• Multinational• William H. Lever
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But et Principes
• Intégrité• Impact Positif• Engagement Constant• Aspiration• Travailler avec les autres
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Emploi Mondial (2000-2008)
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Hindustan Unilever• Mumbai• 15,000 52,000• 1933 1956• HUL (2007)• 2/3 Indes
• 20 catégories• 1 million 6.3 million• 39 usines• Unilever
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Produits400 marques14 catégories
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Ligne de Temps
1900 – Gras et l’Huile1910 – Difficile conditions économiques
1920 – Fusion d’Unilever1930 – Continue a élargir
1940 – Nourriture 1950 – « Business Boom » Mondiale
1960 – Agrandir encore1970 – Difficile conditions économiques
1980 – Un des plus grand compagnies au monde.1990 – Jette 2/3 de produits
21 siècle – Commence des nouveaux projets.
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Bibliographie
• http://en.wikipedia.org/wiki/Unilever• http://www.unilever.com/• http://en.wikipedia.org/wiki/Hindustan_Unile
ver• http://www.unilever.com/aboutus/ourhistory• http://www.unilever.com/aboutus/
ourhistory/unilever_archives/?WT.LHNAV=Unilever_archives
• /