Hershey international power point complete
-
Upload
mohd-razali -
Category
Business
-
view
253 -
download
1
description
Transcript of Hershey international power point complete
![Page 1: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/1.jpg)
INTERNATIONAL MARKET-ENTRY STRATEGY
![Page 2: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/2.jpg)
HERSHEY’S COMPANY
![Page 3: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/3.jpg)
SITUATION ANALYSIS
![Page 4: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/4.jpg)
1.1 THE PHYSICL FLOWS
HERSHEY’S SUPPLY CHAIN STRUCTURE
![Page 5: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/5.jpg)
INFORMATION MANAGEMENT• LOGISTIC INFORMATION SYSTEM
> help in planning & control logistic matters> gathered by limited test market> done by Grace Bros - a dept store chain in Sydney - use to determine brand awareness
![Page 6: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/6.jpg)
HERSHEY’S ORGANIZATIONAL STRUCTURES
![Page 7: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/7.jpg)
![Page 8: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/8.jpg)
OVERALL PERFORMANCE
HERSHEY’S SUPPLY CHAIN PERFORMANCE
Ineffective supply chain
Below par
Financial problem Distribution problem
![Page 9: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/9.jpg)
3 major competitors :
Mkt share controlled = 69.6%
BENCHMARKING
![Page 10: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/10.jpg)
FUNCTIONS PERFORMANCE
FUNCTION Benchmarked
Manufacturing HIGH
Distributors LOW
Retailers MEDIUM
![Page 11: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/11.jpg)
2 3
BECOME A MAJOR DIVERSIFIED FOOD
COMPANY
HERSHEY’S CORPORATE STRATEGY
LEADING COMPANY IN
EVERY ASPECT OF BUSINESS
WORLDWIDE CONFECTIONERY
MARKET LEADERSHIP
1
![Page 12: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/12.jpg)
INTERNATIONAL EXPENSION STRATEGY
Australiamarket
AMERICA FOODS PTE LTD
![Page 13: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/13.jpg)
EXTERNAL BUSINESS ENVIROMENT
LOW: Threat of New Entrants
LOW -> MODERATE: BargainingPower of
Buyers
MODERATE -> HIGH : Threat of
SubstituteProducts
HIGH: BargainingPower ofSuppliers
HIGH: Intensity of Rivalry Among
Competitors In An Industry
Porter’s Five Forces Diagram
![Page 14: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/14.jpg)
ISSUES AND PROBLEMS
OPERATIONAL PROBLEMS
![Page 15: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/15.jpg)
INTERNATIONAL EXPANSION STRATEGY
JOINT VENTURE
LICENSING
ACQUISITION
EVALUATION OF ALTERNATIVE SOLUTIONS
strategies
![Page 16: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/16.jpg)
2) Reliable 2) Reliable
and and
effective effective
informatioinformatio
n n
managememanageme
ntnt
2) Reliable 2) Reliable
and and
effective effective
informatioinformatio
n n
managememanageme
ntnt
1) Specific 1) Specific
marketing marketing
strategy strategy
targeting targeting
the supply the supply
chainchain
1) Specific 1) Specific
marketing marketing
strategy strategy
targeting targeting
the supply the supply
chainchain
OPERATIONAL SOLUTION
![Page 17: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/17.jpg)
INTERNATIONAL EXPANSION STRATEGY
SPECIFIC MARKETING STRATEGY TARGETING THE DISTRIBUTION CHANNEL
RECOMMENDATIONS
![Page 18: Hershey international power point complete](https://reader036.fdocument.pub/reader036/viewer/2022081413/546ed716af795985298b58f0/html5/thumbnails/18.jpg)
IMPLEMENTATION