HENRI ABELÉ,

Crafting a new French

lifestyle

Henri Abelé video presentation

DISCOVER A CHAMPAGNE

THAT BLENDS TRADITION,

AUDACITY AND ELEGANCE

Who we are : craftsman, creative, authentic, epicurean, modern

WHAT MAKES HENRI ABELÉ

SO UNIQUE ?

A champaign deeply rooted in history

F ounded in 1757, It is the third oldest Champagne House

1728 Ruinart

1743 Moët

1757 Vander Veken-ABELÉ

1772 Clicquot

1785 Heidsieck

1798 Jacquesson

1811 Perrier - Jouët

1827 Mumm

1828 Lanson

1829 Bollinger

Henri Abelé

T

… intimately linked with Reims’ historical heritage

he “Sourire de Reims” or “Ange au Sourire” is the statue

representing a smiling angel that you can admire in the beautiful

Reims Cathedral.

This cathedral is highly symbolic because French kings were crowned

there in sumptuous ceremonies.

The concern for preserving local listed monuments by Henri Abelé

dates from before 1st WW, when Maison Abelé contributed to

restoration funding of «L’Ange au Sourire» that had been decapitated

during a fire in 1914.

This sculpture came to symbolize the city of Reims and its

renaissance.

This world-famous icon also became the Champagne firm’s emblem

in 1918 and the name of one of its premium cuvee.

Maison Abelé’s dedication to Reims patrimony continued after second

World War. Maison Abelé contributed funding to renovate the Reims

cathedral which had unfortunately been bombed, through the

“Société des Amis de la Cathédrale” foundation.

A “Boutique” champagne house with a human scale

A Champagne local born and bred, cellar master Franck Nicaise combines a profound respect for the

region’s traditions with a constant commitment to innovation.

The human scale of Maison Henri Abelé allows us to maintain total control over the creation of our

wines, crafting our champagnes with the precision and patience of a goldsmith.

Determined to make each “cuvee” unique, Maison Henri Abelé maintains a strict limit on the volume of

wines produced.

Franck Nicaise video

250 years of craftsmen’s know how

Since 1757, the company’s approach has

always been that of craftsmen, priding

themselves on a job well done according to the

highest standards.

Maison Abelé has two kilometres of

underground cellars dug out of solid chalk in the

heart of Reims.

Devotion to excellence is natural in these

ancient vaulted cellars.

The art of collectioning terroirs

M aison Henri Abelé has made its lack of vines one of its greatest strengths.

The house is free to select its grapes from the region’s finest terroirs, allowing a precise plot-by-plot

vinification process.

Through generations of shared passion and hard work, the house has built up a network of close, loyal

relationships with small vine-growers, selected for their commitment to quality.

In order to ensure consistency of style, these selections take place under loyalty contracts binding the house

of Henri Abelé and the finest vine-growers in the Côte des Blancs and the Montagne de Reims.

The art of tailored blending

O ne of the primary characteristics of the Henri Abelé style has

to do with its precision in wine production, and its choice in

blending wines at their perfect maturity.

The new winery and large collection of small vats allow the most

suitable blends possible with a variety-by-variety and terroir-by- terroir

vinification…

Reaping the benefits of this terroir-by-terroir approach to vinification,

the house’s peerless blending expertise has been passed down and

honed from generation to generation, evolving into a genuine art and

guaranteeing the unique, distinctive character of Abelé champagnes.

The art of the long game

A lthough it is technically possible to bottle the wines as early as January, at Maison

Henri Abelé we prefer to keep working patiently on the blend until April, not bottling until

June.

The result is a vinification process which respects the crucial contribution of time.

In the cool surroundings of our historic cellars, the champagnes are laid down for several years in

order to reach peak maturity.

The house has aslo formed close partnerships, spanning several decades, with the expert

winegrowers who ensure the consistent excellence and distinctive style of Abelé champagnes,

crafted with patience and humility.

Innovation as an heritage

The company was one of the pioneers in making and

distributing champagne, a unique wine born at the

beginning of the 18th century and considered the drink of

Kings.

Since the beginning of the 19th century, the Maison has made

a great contribution to the improvement of what would come to

be known as the “méthode champenoise”, participating in the

development of the riddling table.

In 1884, Henri Abelé, who returned to take over the family

business in 1876, established the ice disgorging process

that is used to this day. This high quality standard and the

champagne passion was passed down through the

generations.

In 2007, Franck Nicaise ‘s arrival coincided with a technical

overhaul which was essential to the future of Maison Henri

Abelé, a major investment which saw the installation of a

new fleet of small stainless-steel vinification vats.

EACH CUVÉE IS

LIKE A TERROIR’S GOLDSMITH

Non Vintage

Henri Abele’s range

The house offers a broad range of products to appeal to wine lovers of all

persuasions: from the classic brut to “prestige cuvees”.

Vintage Premium Vintages

Henri Abele’s style : between classicism and modernity

The distinctive style of Abelé champagnes is based on a harmonious balance of freshness and substance, elegance and

complexity.

Brut Rosé Blanc de Blancs Vintage Sourire de Reims Rosé Sourire de Reims Brut

HENRI ABELÉ, “A FRENCH TOUCH”

RECOGNIZED AND LOVED

BY CONNOISSEURS

In order to retain control over our image and reflect our commitment to the tradition of great service, we choose our

commercial partners with great care.

We prefer to deal with professionals who take the time to work , appreciate and share the passion and true efforts

which go into our wines.

As such Henri Abelé champagnes are distributed exclusively via traditional channels in France, and are not available in

French multiples.

A selective & premium distribution

Maison Henri Abelé has long been an official supplier to the royal courts of Europe

(Belgium, Spain), and to this day remains the champagne

of choice of the leading institutions

of the French Republic, including the “Senat” and various embassies.

A Champagne House with a growing reputation in France and around the world

Henri Abelé is enjoyed all around the world

Champagne Henri Abelé is enjoyed in France, Spain, Belgium, the United States

Canada, Mexico, China, Singapore, Korea, South-Africa and many other countries worldwide.

It is proudly listed at such prestigious establishments

as the Hotel Formentor in Mallorca, l’Assiette Champenoise in France and the Casino in Montréal.

The Moulin Rouge champagne !

E ach year, Champagne Henri Abelé is among the exclusive

group of wines to meet the rigorous selection requirements of

the head sommelier at this celebrated French institution.

“Champagne is the star of the stars,

since in this celebrated cabaret more than 240 000

bottles are consumed every year ! Each different

occasion deserves a vintage selected by our chief

sommelier from the very best wineries.”

The Moulin Rouge

A Champagne House with a growing reputation in France and around the world

Henri Abelé can boast no fewer than 35 Michelin stars in France !

Our champagnes are served in some of France’s most prestigious restaurants, including L’Assiette

Champenoise (3 stars), Guy Savoy (3 stars), l’Arpège (3 stars)…

Henri Abelé wants to promote French Craftsmanship

Food pairing and Valentines’s day

exclusive limited edition by pastry chef

Eric Sontag.

Limited edition with

Olivier Juteau

(glass maker)

Limited Edition with

Nicolas Bernardé

(pastry chef, “Meilleur

Ouvrier de France”).

H enri Abelé supports artistic creation and

excellencein craftsmanship, and is proud to champion

a new generation of talented French creators.

Abelé awards and ratings 2016 French competitions

Gault & Millau 2016

Gilbert & Gaillard 2016

Bettane & Desseauve 2016

16,5/20 14,5/20 17/20 17/20 15/20 14,5/20

13,5/20 14/20 14,5/20 17/20 18/20

Abelé awards and ratings in 2016 International competition

IWSC 2016

SMV Canada 2016

CSWWC 2016 BRONZE BRONZE BRONZE BRONZE SILVER

Experts are appreciating our champagnes

Sourire de Reims, appreciated champagne of great de tasters in 2016

Tasting by Andreas Larsson:

« Not the most well-known, but a really great prestige cuvée: in this complicated vintage, the colored rosé, vinous and smooth, plays with finesse a complicated partition ».

18/20

Tasting by Bettane & Desseauve :

“ Very vibrant mousse, but rather tiny bubbles. The nose is intense and generous. Quite vinous style, there is some hints of lees ageing. Some hints of croissant. A long-lasting and persistent finish in a quite personal style with

plenty of fruit and richness”

Henri Abelé qualitative press coverage

The champagnes of Maison Abelé have earned praise from the most respected wine journalists

68 articles in 2015, reaching a readership of 77 million !

2016 started pretty well with already nice articles :

Sourire de Reims Rosé 2003 / L’Express :

“This outstanding cuvee of an atypical vintage is product exclusively with pinot noir coming from Riceys village and a short soaking process

(from 36 to 48 hours) which make it unique. A powerful and robust wine which after ten years maturing in the cellars first releases aromas of

red fruits (strawberry, raspberry) and then spiciest ones (white pepper).”

Sourire de Reims Rosé 2003 / Résidences décorations “Rosé is the new chic” :

“Unusual cuvee with a powerful attack leading to spicy notes.”

Sourire de Reims Rosé 2003 / Terres de vin :

“ If it was a CD, it would be a lyric diva, such as Maria Callas interpreting Norma ! Fushia satin robe with bronze tints. The nose and the

palate are full of powerful aromas of blackcurrant liquor, amaretto cherries, bitter cocoa and dry fruits. Despite the exceptional aromatic

power, the timber is precise and the final note crystalline. Dare the symphony of a Black Forest Cake or a “Reine de Sabah” candied

orange- black chocolate cake.”

CELEBRATE HENRI ABELÉ

WITH OUR DYNAMIC SALES TOOLS

How we can help you to build the brand

INCREASE AWARENESS AND

VISIBILITY OF THE BRAND

GIFT BOX FULL RANGE

SPECIAL GIFT BOX FOR

SOURIRE DE REIMS

POSM

PR COMMUNICATION

ENCOURAGE CONSUMERS’ TRIAL

PROMOTIONAL KITS

IN-STORE TASTINGS

GIFT OPPORTUNITIES

POSM TO COMMUNICATE

ON SCORES & AWARDS

DEVELOP DISTRIBUTION OF

THE BRAND

STRATEGIC CUSTOMERS

(WINE STORES, RESTAURANTS)

INCENTIVE PLANS

New key visual

Vertical

Exemple of print communication

A full range of gift boxes

High quality Sourire de Reims gift boxes

Sourire de Reims special gift box

A PREMIUM GIFT BOX WITH 1 BOTTLE + 2 CHAMPAGNE GLASSES

Henri Abelé POSM

RESERVATION

BOOK

ROLL UP

STOPPER

ICE BUCKET

EASEL

BRUT

ROSE

METAL EASEL

« RÉSERVÉ »

POSTER

40X60 CM

BOWL

FLUTE

10 CL

FLUTE

14 CL PREMIUM

28.5 CL APRON

RIGID FRAME

40X60 CM

« Art of living » pictures are available

« Art of living » pictures are available

« Art of living » pictures are available

GLORIFIER

DISPLAY

VISIBILITY ELEMENTS

INCLUDING SHOP WINDOW STICKERS

Visibility elements for window display

Range brochure and technical sheets

Brand graphical guidelines (pdf document)

PR initiatives examples

2014 VALENTINES’S DAY LIMITED EDITION BOTTLE

BY ERIC SONTAG

Many press articles about this type of partnership

Le Figaro TV mag

1 298 000 contacts Elle.fr

2 296 000 contacts

FirstLuxe.com

1 062 577 contacts

Questions de Femmes

80 217 contacts

Regal

792 000 contacts

Example of special tasting operation

Wine and food pairings realized by

Arnaud Lallement,

Chef de L’Assiette Champenoise,

3 stars in Guide Michelin

4 receipes with 4 cuvées Henri Abelé

Links of the videos published on the Gault & Millau Youtube channel and on Henri Abelé one:

Relayed at the end of 2015

In the special gastronomy edition

A limited edition « Toile de Jouy » in 2015

Henri Abelé imagines a limited edition from the 2007 Vintage by modernizing and reinterpreting the

traditional « Toile de Jouy ».

Important press coverages on this limited edition

Gault et Millau October-November 2015

Libération December 2015

Carnet de bulles December 2015

Henri Abelé, the choice of an authentic house, between tradition and modernity and modernity