Group6: 冯乐淳 冯嘉祺 赖晓珊 林振樑 马思妍 熊皓君

*According to our survey, most of investigators(77%) have the habit of buying snacks, nearly 65% investigators buy the needs in the convenience store sometimes and more than 96% of them will choose to buy things from vending machines, which provides us a great commercial chance.

*Our project sells vending machines as main products, insists on settling students' needs and provide students in university with more convenient service.*Our company selects advanced intelligence ve

nding machines, which majorly sell snacks, drinks and the daily necessities, and put them in universities and each dormitory.*As for goods, we persist in expanding scale of b

rands,and meanwhile shelve goods with quality promise.

*Our company is founded as a limited liability company. Since most founders are college students, a LLC may more suitable for its easy setting-up, limited liability, variety of capital access and flexible, simple running.

Europe

In Europe there are approximately 3.7 million vending machines, according to the latest European Vending Association market report. The majority of European vending machines are hot drinks machines, with the industry in Europe employing directly more than 85,000 people.

Japan*Japan has the highest number of vending machines per capita, with about one machine for every twenty-three people.*The first vending machine in Japan was made of wood and sold postage stamps and post cards.*Many vending machines in Japan no longer accept the old style 500 yen coins which were minted between 1982 and 2000 due to counterfeiting issues; since the 500 yen coin had a similar weight and exactly the same diameter and metal alloy as the 500 South Korean won coin, which at the time was one-tenth of the value, counterfeiters would often use modified 500 won coins in vending machines to make a profit.

*Hong Kong*Vending machines are known as automatic selling machines (Chinese:  自動售賣機 ) in Chinese. Due to high labour cost and limited space, vending machines have been introduced to Hong Kong. Majorities of the vending machines are in the public, with some in the shopping centres and schools.*The majority of vending machines in Hong Kong are stocked with drinks, snacks. Besides that, some vending machines are stocked with cases and accessories for mobile phones and cameras, umbrellas, cosmetics, and so forth.*The vending machines in Hong Kong allow the customer to pay by cash, credit cards and Octopus cards, a type of smart card.

Industry EnvironmentVending Machine (VEM), according to our marketing research, will

have a large market and needs in SCNU, because we don’t have vending machines in most of places in our school.

Data show that we have in total 57 volunteers to help us finish our questionnaire. Firstly, 77.19% of the students have the habit

eating snacks, Secondly, 64.91% of the students occasionally tend to go down dormitories or teaching buildings to convenience

stores to buy snacks though they really want to eat them. Thirdly, just 2 students will not use VEM if there is one.

Therefore, we can draw a conclusion that we have a good industry environment and promising market. Although

convenience stores are our competitors, their location actually is inconvenient for our students, so we’re convinced that VEM will have a great prospect in our university for it provides us a new

and comfortable way to meet our demands.

What kind of needs are still be unsatisfied?

Besides products like snacks, drinks, facial tissues something very essential and basic which we can provide for students, there are other several products and services we can offer to them:

۞ Imitating foreign countries, we can put current newspapers, magazines, stamps, even some fresh salads into our VEM.

۞ We can make some bargains or discounts for our students, arousing their purchasing need to using our VEM.

۞ Also we can set up a VIP system which asks students to log in their own account and record their purchasing times. If someone’s records reach to a certain quantity, they will receive a delicate and beautiful gift from us, which is our considerate service.

Target market:

College students in South China Normal University

(we will choose the dormitory located in west district as pilot project)

Our products included:

★Facial tissue

★Snacks

★Soft drink (beer will be provided in male dormitory)

★Sanitary towel will be provided in female dormitory

Product characteristics:

★Convenience Goods:

Consumer can buy quickly like facial tissue, snacks, soft drink and sanitary towel.

★Convenience

Consumer can buy the product conveniently through vending machine which located in their dormitory and First Class.

★Cheap

Our product will be cheaper than the product in the store. (Because the channels of distribution is direct channels which involves no intermediaries.)

★Product will be renewed quickly

We put small size vending machine in dormitory and popular product inside it so that the product can be run out and renewed quickly.

Channels of Distribution:

★Retailers

★We don’t operate in traditional stores.

★Consumer can buy the convenience goods quickly like facial tissue, snacks, soft drink and sanitary towel through vending machine which located in their dormitory.

★Despite its higher operational costs most customers feel that the convenience offered by the machines more than offsets the added costs they have to pay.

Promotion:★Advertise on Wechat and other social software.

★Best advertisement for these vending machines is themselves and the level of convenience on the location.

Pricing:

★ Every 2 machines will be put in each dormitory.

★ Each machine cost about ￥ 15000. And we must pay about ￥ 200000 totally.

(The Costs of machines)

1.Our company is a limited liability company focus on vending machines.2.We produce vending machines and set them to the campus, our target market are the students live in the dormitory located in west district and the students study in the First Class.3.We can seldom find any vending machines in college so our main competitors are convenience stores4.Vending machines are small and convenient for students to buy daily supplies.5.Our goods include foods, snacks, drinks, and daily supplies6.The channels of distribution is direct channels which involves no intermediaries so our goods is cheaper than the goods in convenient shops and our goods will renew very fast and keep good quality.7.Our income comes from selling goods, selling machines, advertisement on the machines and our cost comes from producing machines, repairing machines, rental, and stocking with the goods.8.Our vending machines provide with multiple payment method like cash, credit card, school card, and even Wechat pay, which is very convenient for students.