Grassroots activation credential 2011

Credential

• Grassroots is founded in 2006with the main business scopein BTL activities in a widerange which includeactivation, trade audit,merchandising, and eventmanagement

• Grassroots is of a team ofyoung and active activators allaround Vietnam with thereach to all MT and GTchannels nationwide

• Innovation, creativity andeffectiveness is the motto forGRT team to add value forclients’ brands

What we do?

Concept development of BTL activities

Activation in MT & GT

Roadshow & Sampling

Promoter & Sales consultant

Merchandizing & Audit

Mystery Shopper

POSM Display

Production for POSM

Why Grassroots Activation?


We place ourself in the shoes of our clients in order to make a gooddecision for the brands benefit.

Quality service is the real value we bring to our clients.

Our professional services = well organized network + well trained staff+ synergized flow in work and communication.

Transparency and accuracy in providing quotations with competitivecost, commitment & integrity as primary principles

Vision

We act as grassroots which help strongly support our client’s

marketing trees


Knowledge and expertise in understanding the needs, providing insight

of customer preferences.

Deep understanding of Vietnamese culture and values.

We have served hundreds of activation projects in auditing, banner

hanging, sampling, POSM, activation.

We run the leading activation project at Unilever.

Experience

Young, creative and dynamic

Management Board from MNC

we chose well trained and result oriented team members

Teams’ integration closely to clients’ brand strategy.

Human resource concentration by frequently staff Training.

People


Our team

Management board

Administrator Finance

Account service Project leader

Project executive

Production team Logistic team

Operation team

Our clients

Client briefing

Proposal & Presentation

Client approval

Implementation

Evaluation & Report

Feedback

Account team

Creative & Account team, Supported by Operation team, Design, Production

Account team & Client

Operation team, Logistic & Production team

Project leader & Account team

Marketing/Brand dept (client)

Working process

How we well manage?

What we’ve done?

Brands Sampling Banner Audit PG providing

Roadshow Event Others

POND’S

VASELINE

HAZELINE

SUNSILK

DOVE

CLEAR

LIFEBUOY

KNORR

CLOSE-UP

P/S

OMO

COMFORT

VIM

SUNLIGHT

Brands Sampling Banner Audit PG providing

Roadshow Event Others

NO1 CONDOM

VIB BANK

TECHCOMBANK

NUTIFOOD

PANASONIC

SFONE

ROMANO

HUGGIES

CHIN-SU

TIẾN VUA

POCA

MIRINDA

3 MIEN NOODLE

CYVEE

HAPI KIDS

What we’ve done?

POND’S BA MASTER

Provide Sales Consultant in MT (Co.op, Metro, BigC, others…)

Start in 2006 to present, with over 300 staffs

UNILEVER | pond’s hazeline vaseline dove clear sunslik lifebuoy

What we’ve done?

BEAT PLAN - PROSKIN

Audit & Supervision Retail Ambassadors (~600 RAs in NTW)

Start from 2009 to present


What we’ve done?

WORKSHOP WOMAN ASSOCIATION

Conference & consultant about skin-care for woman in rural

Executive in 2007-2008, GT 12


What we’ve done?


TRIAL BOOTH ALCHEMY

Launching Vaseline & Consultant, skin care (in MT)

From 2008 – 2009, GT6

What we’ve done?


VASELINE MEN – PG IN LINE

Consultant in line (modern trade: Co.op, Metro, BigC)

Jul 2010, Ho Chi Minh, Ha Noi, Hai Phong, Dong Nai

What we’ve done?


AUDIT VASELINE

Audit display depend on quota of Vaseline in shop.

Start in 2009, 3,000 shops in GT20

What we’ve done?


VASELINE AURORA SAMPLING

Introduce Vaseline Healthy White to Target Consumer

Jun 2010, Ho Chi Minh & Ha Noi, 35.000 samples

What we’ve done?


HANGING CLEAR BANNER

Sample size: 8.500

Scope: GT16

What we’ve done?


HANGING SUNSILK BANNER

Sample size: 11.700

Scope: GT22

What we’ve done?

UNILEVER | knorr p/s close-up omo comfort vim-sunlight

KNORR - FOOD REDEMPTION

2009 – GT6 with over 50 chiefs

2010 phase 1, GT17 with over 500 chiefs and over 1,100 gifts

What we’ve done?


HANGING P/S BANNER

Sample size: 9.750

Scope: GT34

What we’ve done?


HANGING CLOSE-UP BANNER

Sample size 9,700

Scope: GT31, add-in poster & self-talker

What we’ve done?


AUDIT COMFORT

Sample size 19695

Scope: GT18

What we’ve done?


AUDIT VIM-SUNLIGHT

Phase 1: GT6 with 9 distributors, 2000 shops

Phase 2: GT6 in August 2009

What we’ve done?

TECHCOMBANK (LEAFLET DELIVERY)

In 2009, 2 phase with total 600,000 samples.

At GT5 (350,000) and then GT3 (250,000).


What we’ve done?

What we’ve done?

TIEN VUA NOODLE BANNER HANGING

Sample size: 15,000

Scope: GT18


What we’ve done?

CHIN-SU TOP-BOARD HANGING

Sample size: 2,000

Scope: GT46


What we’ve done?

TIEN VUA NOODLE SAMPLING D2D

Sample size: 850,000

Scope: GT12


What we’ve done?

SALE-FORCE IN STORE

GT17 in North Vietnam

From 2008 to present, head-count over 300 PGs.


What we’ve done?

MIRINDA EVENT

Hiphop, Cosplay contest

September 2008


What we’ve done?

POCA BANNER

Sample size: 1.100

Scope: Ha Noi city


What we’ve done?

COLGATE TOTAL (BANNER HANGING)

Sample size: 1.000

July 2010 (In Ha Noi only)


What we’ve done?

NO 1 CONDOM EVENT

At restaurants in 7 key cities, for Condom communications from 2007

– 2008, phase 1 – 35 shows, phase 2 – 90 shows, phase 3 – 90 shows


What we’ve done?

HAPI KIDS SAMPLING

In Ho Chi Minh city only

Sample size: 90,000 samples


What we’ve done?

I’M IN CYVEE, ARE YOU?

Leaflet delivery with ample size: 60,000

July 2007, in Ho Chi Minh only


What we’ve done?

ROMANO LEAFLET DELIVERY

Sample size: 380,000

Scope: GT7


What we’ve done?

5 SENSES DAY

On Children day

In Ho Chi Minh city


thank you

Grassroots activation credential 2011

Business

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