Grandma

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Grandma (Sony Pictures Classics)

Online Marketing/Email/Social Media DMA: Los Angeles

Project Manager: Sean Bello [email protected]

Overview of Campaign This report recaps our marketing efforts for GRANDMA. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Email – To CC members in LA & a national email (114K people) 3.  Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com

The campaign has 4,210 clicks (includes 3,614 bitly clicks), 7,413 content related page views to date. There were 590 social media interactions for the campaign. The FB/Twitter campaign reached over 25,400 people.

Original Content Page Views – 613

SM Transactions - 365 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Facebook Boost

Twitter Campaign

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 440K+ to date. Clicks – 307 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 1,684

Clicks - 274

Digital Publication Ad -

Campus Circle

Newsletter Emails – 20,600 Opens – 2,100

Weekly Newsletter Campaign Clicks– 23

Calendar Listing

Page Views – 97 Website Traffic 733,000/month


Film Trailer

Page Views – 239 SM interactions - 5

Website Traffic Page Views – 733,000/month


Social Media Posts #1

Sweepstakes Page

Page Views– 2,680 Entries – 1,304 to date SM Interactions - 50

Website Traffic Page Views – 733,000/month


Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Grandma

Documents

Transcript of Grandma