Grandes Superficies
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Transcript of Grandes Superficies
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P.O.P
El P.O.P básicamente es la promoción en el punto de venta de un producto o servicio atravéz de un stand acompañado por promotoras y promociones.
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P.O.P DE MAKRO
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ILUMINACION Fluorescentes con control electrónico ( 1000 lux )
permite regulación en función de actividad.
regula también según sea diurna y acent0
uso de rejillas para evitar deslumbramientos
Acento en frutas, verduras, congelados y pescados, mediante halogenuros metálicos.
Uso de alumbrado indirecto.
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FORMAS DE EXHIBICIÓN Góndolas
Estanterías
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DECORACION, LIMPIEZA Y SONIDO AMBIENTAL
LIMPIEZA: aspecto físico general limpio
SONIDO AMBIENTAL: música instrumental
DECORACION:
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PISOS Y PAREDES PISO: cerámica, color café.
PAREDES: blancas
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REDESSon varios almacenes que están bajo la misma dirección que proporcionan una fuente de apoyo mutuo
puntos rojos: redes de makro
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FRANQUICIAS Asociación contractual entre un franqueo y un
franqueador
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DEPARTAMENTOS ALQUILADOS Son operados y gerenciados dentro de una tienda
minorista por otra empresa.
Productos naturales
Bacterias de cocina UNCO
Telefonía
Productos esotéricos
Restaurantes
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FACHADA DE MAKRO Ladrillo limpio con una banda azul repellada.
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ANUNCIOS
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ILUMINACION EXTERIOR
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ROTULOS PROMOCIONALES
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DEPOSITO DE RESIDUOS USADOS
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