Connecting Youth on Social Networking Platforms

June 2011

Efficiency Unit

The Government of the Hong Kong Special Administrative Region

短片啱晒我:p

我想搵D節目 超鍾意睇

BLOG ;>

堅想搵工:)

我要摷資料:O

我要搵D嘢嚟學!

我想方便D^v^

勁想做下義工

^U^

我想慳時間 :<

Youngsters’ expectations on Government Portal

3

We are always changing

We already have a website. Why need a Facebook page?

4

5

Source: Hong Kong Social Media Marketers Survey 2010

Have you used social media in past 6 months?

Social networking platform – young people’s playground

6

Shanghai Wall Post 上海Wall貼

7

Lesson learnt – Need to be human

Shanghai Wall Post 上海Wall貼

8

Lesson learnt –Manage your Facebook Page

Shanghai Wall Post 上海Wall貼

9

• Lesson learnt – Any Jetso ?

Shanghai Wall Post 上海Wall貼

10

Conclusion from Shanghai Wall Post• Need dedicated resources• Seek external help whenever necessary

Freshtakes – A Moving Images Competition

11

Lesson learnt – Get people involved

Freshtakes – A Moving Images Competition

12

Freshtakes – A Moving Images Competition

13

Lesson learnt – Be responsive

14

ESF Marketing Competition

Lesson learnt – Active participation

15

An experience in Theatre Photography

Lesson learnt – Members Involvement

Our Presence in other SN Platforms

16

Looking Ahead (1)• Our presence in mobile platforms

17

18

Looking Ahead (2)• New web content management tool to optimize

content production and enable multi-channels deployment and content targeting

• Utilize location-based technology to improve user experience

19

Looking Ahead (3)

Exhibition: "Einstein in Hong

Kong"

• Maximize our visibility in social networking platforms

20

Looking Ahead (4)

and more…

Looking Ahead (5)

• Stay close with Internet trend and technology affecting youngsters’ information consumption pattern

21

Looking Ahead (6)• The future Youth Portal in social networking

platform

23

Thank you