Google Tag Manager: Euskal Ecounter 2014 | Lucia Marin

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Presentación de la ponencia "Google Tag Manager: Marketing y Desarrollo Todos a Una", realizada en el Euskal Ecounter en el BEC. Con el Contenedor de Etiquetas de Google (o cualquier otro Tag Manager), la gestión de etiquetas de seguimiento de campañas y la analítica web pasan a ser más fáciles y potentes que nunca. Te presentamos el “Tag Management”, una nueva salida laboral a medio camino entre marketing y desarrollo. Autora: Lucía Marín (Aukera | Marketing Online)

Transcript of Google Tag Manager: Euskal Ecounter 2014 | Lucia Marin

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mailto:[email protected]

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http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736

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http://www.aukera.es/blog/guia-macros-google-tag-manager/#macro-constant

http://www.aukera.es/blog/guia-macros-google-tag-manager/#macro-url

http://www.aukera.es/blog/guia-macros-google-tag-manager/#macro-referrer

http://www.aukera.es/blog/guia-macros-google-tag-manager/#macro-datalayer

http://www.aukera.es/blog/guia-macros-google-tag-manager/#macro-element

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http://www.aukera.es/blog/guia-macros-google-tag-manager/#macro-js

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