Google+ CIM London

Google+

Introductions

Daniel Rowles

Digital Marketing Trainer and Consultant

Econsultancy Trainer

CIM Faculty

@danielrowles

Agenda

Google+ in Perspective Fundamentals

Search Benefits Local Benefits Measurement

Slides

Questions

Show of Hands

LinkedIn Account Twitter Account

Google+ Account?"Actively using it?

Google+ Fundamentals

http://plus.google.com

•  400 million members Sep 2012 •  100 million active members monthly •  Described as a “Social Layer” •  Average monthly use time 3.3 mins •  Average Facebook monthly use time

7.5 hours

Google+ Key Functionality

•  Profile •  Stream •  Circles •  Games •  Hangouts •  Local •  Pages

Hangouts

•  Video conferencing

•  VOIP •  Free •  10 People •  On-Air •  YouTube

Social Proof

‘we can tell you that you’ll be late for a meeting based on your location, your calendar

and the local traffic conditions.’

Privacy

Google+ and ZMOT

First Moment of

Truth

Second Moment of

Truth

S3mulus

Which becomes the next person’s ZMOT

Consumer Barometer

http://www.consumerbarometer.com

Google+ & Search Engine

Optimisation

Search and Google+

•  On-Page Optimisation

•  Link Building •  Social Signals

Search Principle in Action

Search Plus Your World

Verified Pages

Google Trends

http://www.google.co.uk/trends

Google+ & Local Search

Local Search

Google+ Reviews

Google+ Pages

Google+ Analytics

Email Search

Conversion

Search Conversion

The Path to Conversion

Econsultancy: Email -‐ 550% more assisted conversions than last click conversions

Mul3 Content Version

Social Insights

Beyond Volume Based Metrics

Goal

•  Driving Consideration

Objective •  Create Dialogue

Measure

•  Share of Voice •  Audience

Engagement

Tactics

Social Monitoring

www.viralheat.com www.radian6.com

www.brandwatch.com

Beyond Volume Based Metrics

Share of Voice

Men3ons of Brand

Total Men3ons Topic

Audience Engagement

Comments, shares, likes

Views

Conclusions

•  Setup company page •  Content key •  Search benefits •  Growing engagement •  Share of voice advantage •  Monitor, test and learn

Thank you

[email protected] @danielrowles

www.targetinternet.com

Google+ CIM London

Technology

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