Google

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Google Inc.

• Google is an American multinational public corporation

• Invests and develops IT products, including a number of Internet-based services.

• Founded in 1998

Founder : Larry Page and Sergey Brin

History

• Employee : Part time + Full time = 53.86 K

• Google’s consolidated revenues increased 31% over Q1 2013 with $14 billion gross income.

• Mission :"To organize the world's information and make it universally accessible and useful”

• Vision• Short-term objectives: • are to expand the workforce for anticipated

growth, expand further into international markets, and continue developing new products.

• Long-term objective: • delivering new advertising technology.

Expanding the workforce will help achieve the long-term goals. Google's organization structure is primarily functional but also includes a few geographical organizations

History

• Google began in March 1996• Larry Page and Sergey Brin met at Stanford University• They created a search engine called “BACKRUB”• In 1997, The Backrub was renamed as “

GOOGOL” means 10^100

History

• In the same year it becomes “Google Inc.”• Finally, in 1998 the homepage was launched

History

In 1999, Google redesigned the logo

History

In 2000, Google AdWords was createdQuick and easy way for business to advertising online

GOOGLE Images•In 2001, it launched International office in Tokyo and Japan•And introduced Google images with 250 million images.

• GOOGLE news• In 2002, Google

news was launched with 4,000 news resources online.

• GMAIL• In 1st Apr 2004,

Gmail goes live started with 1GB storage space.

GOOGLE maps In 2005, Google maps was createdGoogle talk was launched

• Join Youtube• In 2006, Youtube

joined Google

• Android Mobile OS• In 2007, Android

Mobile Operating System is Announced.

• GOOGLE CHROME• In 2008, Google is 10

years old and it introduced one web browser.

• Named Google chrome

• Faster, easier and safer

• GOOGLE +• In 2011, Google launced Google plus• It is a social networking service.

Partnership• Fox Interactive Media unit to provide

searching and advertising on MySpace.• Google displaced America Online as a key

partner and sponsor of the Norad Track Santa program.

• Google Earth was used for the first time to give visitors to the website the impression that they were following Santa Claus' progress in 3-D. The program also made its presence known on YouTube in 2007 as part of its partnership with Google.

• With Kia Motors and Hyundai. The partnership integrates Google Maps and Place into new car models to be released later in this year.

Partnership• Google has worked with several corporations, in

order to improve production and services.• NASA and Google are planning to work together on

a variety of areas• Including large-scale data management, massively

distributed computing, bio – info – nano convergence, and encouragement of the entrepreneurial space industry.

• Sun Microsystems to share and distribute each other's technologies.

• Google works with AOL on video search and offer AOL's premium-video service within Google Video

Planning Long-term plans:

– Deliver new advertising technology.

– Expand the workforce will help achieve the long-term goals.

– Continuous innovation, creating new products.

Short-term plans: – Expand the workforce for anticipated

growth.

– Expand further into international markets

– Ready to deal with a dramatic change.

Organizing

• Google’s Competitive Advantage• SWOT Analysis• Google Core Values• Porter’s Five Forces Model of Google

Google Core Values

1. Focus on the user and all else will follow.2. It’s best to do one thing really, really well.3. Fast is better than slow.4. Democracy on the web works.5. You don’t need to be at your desk to need

an answer.6. You can make money without doing evil.7. There’s always more information out there.8. The need for information crosses all

borders.9. You can be serious without a suit.10. Great just isn’t good enough.

Porter’s Five Forces Model of Google

• Supplier Power - LOW• Google dominance the market then they reduce

supply power, almost of google customer are they clients.

• Mobile phone operation “Android” is the most success of google it’s make google has bargaining power.

• Buyer Power – STRONGGoogle stay in the Internet and Computer software industries. Google revenue come from advertising if customer don’t use their service that mean decrease of advertising.


• Competitive Rivalry – MODERATE• Google has to main competitor in different

industry search engine and mobile phone operating system.

• The first google hold the most of user and continue developing their product as google map and etc.

• second mobile phone operating system, google make themselves to complete with Apple’s iphone or IOS and now Andriod got huge scale of user and get market share from Apple’s.


• Threat of Substitution – LOW• In globalization everyone can access to internet• in the future is hard to substitute the internet.• Threat of New Entry – MODERATE• In high level of this industries it’s has a high level

of entry barriers, they have to invest a lot in network infrastructure and hi-tech technology if they want to compete google.

Leading

Project Oxygen 1. Be a good coach.2. Empower your team and don’t micromanage.3. Express interest in your team members' success and well-being.4. Be productive and results-oriented.5. Be a good communicator and listen to your team.6. Help your employees with career development.7. Have a clear vision and strategy for the team.8. Have technical skills so you can advise the team.

1. Be a good coach.

Provide specific feedback and have regular one-on-one meetings with employees. Also, offer solutions that are tailored to each employee's strengths.

2. Empower your team and don’t micromanage.

Give employees space to tackle problems themselves, but be available to offer advice.

3. Express interest in your team

members' success and well-being.Make new members feel welcome and get to know your employees as people.

4. Be productive and results-oriented.

Focus on helping the team achieve its goals by prioritizing work and removing obstacles.

.

5. Be a good communicator and listen to your team.

• Learn to listen as well as share information.• Encourage open dialogue and pay attention to

the concerns of your team.

6. Help your employees with career development.

• Employees want to feel like their efforts will be noticed and that their hard work is furthering their careers.

• Managers should make it known that they appreciate employees, want to help them, and that the work employees do for them will pay off.

7. Have a clear vision and strategy for the team.

In addition to leading the team, keep everyone involved in developing and working towards the team's vision.

8. Have technical skills so you can advise the team.

Understand the challenges related to each project and be able to help your team members solve problems.

Controlling

1. Bureaucratic control system•Bureaucratic control is using rules, guidelines, and standers to measure each employee’s talents and the company’s growth. •Google’s setting performance standard is to hire people that are smart and determined.

2. Financial control•The balance sheet shows the financial picture of a company at a given time:

Assets Liabilities Stockholders equity

.

Strategic management process

• Current business level strategy

• Business strategies

• Current marketing strategy

• Production & purchasing strategies


• Current business level strategy• Google’s strategy is to create brand awareness

by make their product differentiation and motivate people to go to their web side so they can


• Business strategies• Google is in internet and computer software

industry, then google strategy involve with technology and main competitors are Yahoo and Microsoft. Each competitor offer services on websites to attract user.


• Current marketing strategy• Google strategy mostly focus on Viral Marketing,

their use social media networks to finding a huge target group old and new markets.

• .


• Production & purchasing strategies• Now google is testing a new program about

advertising and Google is investing in the new technologies to get IT advantage is its ability to build high-performance systems that are cost efficient and that scale to massive workloads.

• .

• Strategies of human resources management mobilizes human capital to implement organizational strategies.

• Human capital is essential to any organization’s long-term performance success.

• Organizations perform better when they treat their employees better.

• Human resources are key to organizational success or failure.

Human Resources Management

• Major human resources management responsibilities:

• Attracting a quality workforce• Human resource planning, recruitment, and

selection• Developing a quality workforce• Employee orientation, training and development,

and performance appraisal.• Maintaining a quality workforce• Career development, work-life balance,

compensation and benefits, employee retention and turnover, and labor-management relations.


GOOGLE LIFESTYLE

When Laszlo Bock become Google’s first-ever vice president of people operations.


• He not only helped Google sustain its standing as an innovator and market leader

• He also created an HR function that could strategically deal with the explosive growth the company was experiencing.

• Result from its use of “people analytics.”


• A strategic focus on people management is necessary because innovations come from people

• HR at Google is dramatically different from the hundreds of other HR functions.

• To start with, at Google it’s not called human resources; instead, the function is called “people operations.”

• Google are guided by the powerful “people analytics team.”

• Two key quotes from the team highlight their goals:

• “All people decisions at Google are based on data and analytics”

• The goal is to … “bring the same level of rigor to people-decisions that we do to engineering decisions”

The PiLab

The PiLab

• To determine the most effective approaches for managing people and maintaining a productive environment.

• Employees need creative ways to think about productivity, performance, and employee development.

• The PiLab’s collection of industrial and organizational psychologists, decision scientists, and organizational sociologists have as their mission to conduct innovative research that transforms organizational practice within Google and beyond.

A retention algorithm

• It developed a mathematical algorithm• To proactively and successfully predict which

employees are most likely to become a retention problem.

• This approach allows management to act before it’s too late and it further allows retention solutions to be personalized.

• An effective hiring algorithm• Google developed an algorithm for predicting

which candidates had the highest probability of succeeding after they are hired

An effective hiring algorithm

• Hiring Process Steps • Step 1: Apply • Step 2: Contacted by

recruiter • If the applicants are match

for the position based on qualifications and experience, a recruiter will contact them to learn more about their backgrounds and answer the questions.

• Step 3: Phone interview • Typically phone interviews

are conducted by someone in a similar role and last about 30-40 minutes.

• Step 4: Onsite interview • Interview process for

technical positions evaluates the applicants core software engineering skills including: coding, algorithm development, data structures, design patterns, analytical thinking skills.

• Step 5: Hire by Committee

Benefits of working with Google

• Stay healthy, save time• On-site physicians and

nurses, convenient medical services, and comprehensive health care coverage help keep you healthy and happy.

• Travel without worries• Googlers and their

families are covered with travel insurance and emergency assistance even on personal vacations.

• Never stop learning

• Google reimburse their workers for classes or degree programs that help what they do

• More time with your baby

• New parents get time off and some extra spending money to help them welcome their new bundle of joy.

• .

SWOT Analysis

Competitive Advantage

1. Infrastructure


2. Service/Innovation

3. Market Share


Google’s Competitive Advantage

4. Brand image/ Brand loyalty

5. Organization Culture and CSR


Google’s Disadvantage

1. Copyright issues


2. Privacy Issue


3. Energy consumption


4. Competitors

Google

Business

Transcript of Google