GMS 724 - Presentation
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Transcript of GMS 724 - Presentation
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EcuadorA Rosy Export Future?
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Agenda
- Case Background
- Key problems and Decisions
- Alternative Solutions
- Evaluation
- Recommendation
Luis Casa, AGROCOEX worker in the midst of the rose farm.
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Case Background
- Population of 16,144,363
- Area 272,045 square kilometers
- Life expectancy for male is 73 and 79 female
- Language spoken is mostly Spanish
- Celebrated their first independence day on May 24, 1822
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Case Background
- President: Rafael Correa
- Government: Democracy
- GDP: $100.87 Billion
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Case Background - In the past, cut flowers were only grown for
local use until airfreight became a regular way of transporting goods
- largest exporter is Columbia followed by Ecuador and Kenya
- The cut flower industry in Ecuador had grown substantially over the past decade, with the country now occupying a 9% share of the global
- Roses are by far the leader, with around 60 varieties of rose being grown in this country for export.
Silvia Sanchez of Hoja Verde
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Key Problems and Decisions Weather Unpredictable weather conditions can make it hard to produce beautiful roses for a specific time of year
- Location which will provide greatest yield
- Protection from the weather
- Whether to slow growing
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Key Problems and DecisionsVariety6500 different types of roses
- Which varieties will be most successful
- How much land to dedicate
CompetitionColumbia is greatest competitor
- Which type of roses to grow?
- Eco-friendly
Worker packing roses at an Ecuadorian flower farm
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Key Problems and DecisionsDemandFluctuation during different times of the year?
- How to keep demand consistent
- Should Ecuador export elsewhere?
Transportation
- How to transport overseas
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Alternative Solutions
- Masculine Cultures
- Middle Eastern Market
- Fair Trade USA
Agroganadera workers presenting a bouquet of Fair Trade roses.
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Alternative SolutionsAppealing to Masculine Cultures:
- What is a masculine culture?
- What countries are considered masculine?
- How would Ecuador market roses to masculine countries?
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Alternative SolutionsAccessing the Middle Eastern Flower Market:
- Why?
- Where does Ecuador and Iran’s trading relationship currently stand?
- What should Ecuador be doing?
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Alternative SolutionsFair Trade USA
- What is Fair Trade USA?
- What does it mean to be Fair Trade Certified?
- Why do we want more Ecuadorian rose farmers to become certified?
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Evaluation of Solutions Using Course Concepts
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EvaluationWhy appealing to Masculine Cultures will work:
Opinion Leadership
Why appealing to Masculine Cultures will not work:
Hidden Cultural Attitudes
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EvaluationWhy exporting to the Middle East will work:
Ecuador has a Comparative advantage against the Middle East in rose cultivating
Liberalization of cross-border trade
Why exporting to the Middle East will not work:
Geographical Distance: Kenya is a major exporter of roses and is a lot closer
Degree of Cultural Differences
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EvaluationWhy Fair Trade will work:
Behavioural Factors: Firms need to be concerned with ethics because the ultimate consumer is concerned with ethics
Collectivism society
Why Fair Trade will not work:
Economical Factors: Fair trade puts a cap on potential earnings.
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RecommendationFair Trade USA
- At a higher premium the roses:
- Can increase revenue
- Long-term boost country’s economy
- Increase employment
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Conclusion
- Recap
- Thank-you!
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Answers for Roses
- How many varieties of Roses are there?
- Who is Ecuador’s biggest competition in South
America?
- Name a country that import Ecuadorian roses?