Geojit bnp Paribas

Industry profileA company form of organisation is a business entity which is established under provision of India’s Companies Act 1956, through promotion, incorporation and floatation.

The total capital of company is estimated, registered and divided into units of equal value. This units are known as Shares and collectively they are known as Share Capital.

Share Capital Shares

The amount is invested or contributed by the investors and then they are collectively sold and purchased by new or existing investors through various means such as brokers of stock market / companies etc. , thus directly or indirectly giving birth or using the STOCK MARKET (Share Market).

What is a stock market ?A stock market or equity market is a public entity for the trading of company stock (shares) and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately.

Major participants:•Individual Retail Investors•Institutional investors such as mutual funds, banks, insurance companies and hedge funds, and also publicly traded corporations trading in their own shares.

NSEThe National Stock Exchange (NSE) (Rashtriya Share Bazaar) is stock exchange located at Mumbai, Maharashtra, India. It is in the top 20 largest stock exchanges in the world by market capitalisation and largest in India by daily turnover and number of trades, for both equities and derivative trading.NSE has a market capitalization of aroundUS$1 trillion and over 1,652 listings as of July 2012.

Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the two most significant stock exchanges in India, and between them are responsible for the vast majority of share transactions.

The NSE's key index is the S&P CNX Nifty, known as the NSE NIFTY (National Stock Exchange Fifty), an index of fifty major stocks weighted by market capitalisation.

Bombay Stock Exchange, commonly referred to as the BSE, (Bombay Share Bazaar) is a stock exchange located on Dalal Street, Mumbai, Maharashtra, India.

It is the oldest stock exchange in Asia. The equity market capitalisation of the companieslisted on the BSE was US$1 trillion as of December 2011, making it the 6th largest stock exchange in Asia and the 14th largest in the world. The BSE has the largest number of listed companies in theworld.

BSE

COMPANY PROFILE

•Geojit BNP Paribas Financial Services was founded as a partnership firm by C J George and Ranajit Kanjilal in 1987. Later in 1993 Ranajit Kanjilal retired from the firm. In 1995 Kerala State Industrial Development Corporation acquired 24% stake in the company.

•Geojit is a charter member of the Financial Planning Standards Board of India and is one of the largest DP brokers in the country.

•It has entered into a joint venture to form Barjeel Geojit Securities LLC, Dubai in order to cater financial services in gulf countries.

•With a presence in almost all the major states of India, the network of over 540 offices across 300 cities and towns presently covers Andhra Pradesh, Bihar, Chattisgarh, Goa, Gujarat, Haryana, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, New Delhi, Orissa, Punjab, Rajasthan,Tamil Nadu & Pondicherry, Uttar Pradesh, Uttaranchal and West Bengal.

•Geojit provides quality services in equity trading through its network of over 450 branches in Muscat,Dubai, Sharjah, Kuwait,Bahrain Abu Dhabi and Ras Al Khaimah.

Background and Inception of the company

It is a leading financial services company in India. They have over 576000 clients and a country wide network of over 540 offices over 300 cities.GBNPP is listed on both NSE and BSE.

VisionTo be one of the most trusted and globally reputed financial distribution company.

Values•Customer centric•Transparency•Meritocracy•Solidarity

•It has various subsidiary namely Geojit and services and Geojit Financial Distribution is engaged in insurance referrals and Geojit Financial Management. Commodities engaged in commodity trading, Geojit Credits is a Non Banking Financial Company, Geojit Technologies is into software development.

Products and services profile•Equities •Derivatives•Currency futures•Custody accounts•Mutual funds•Life insurance and general insurance •IPOs •Portfolio management services•Property services•Margin funding•Loans against shares

Company membershipThe company is a member of:•NSE•BSE•CSDL•NSDL

COMAPANY PUBLICATIONS•Geodata –monthly magazine•Barjeel market digest- monthly•Online research reports for use of employees

  NO OF SHARES % SHARE HOLDING

Total Foreign 12936240 5.55Total Institutions 6201880 2.66

Total Govt Holding 0 0.00

Total Non Promoter Corporate Holding 1854487 0.80

Total Promoters 147404221 63.23

Total Public & others 64742608 27.77

Total 233139436 100

Ownership pattern

Top ten competitors

•Kotak securities•Karvy•Indiabulls•Reliance money•Bonanza•Religare•Sharekhan•Indiainfoline•Angel broking•ICICI Direct

Achievements and awards: 1986:C. J. George became member of Cochin Stock Exchange

1987:M/s C. J. George and Co. was set up at Ravipuram, Cochin

1988:Company was renamed at M/s Geojit & Co.

1994:Becomes a Public Limited Company named Geojit Securities Ltd.Kerala State Industrial Development Corporation Ltd. (KSIDC) acquires 24 percent equity stake.

1995:Membership in National Stock Exchange (NSE).Public Issue.

1997:Depository Participant (DP) under National Securities Depository Limited. Launch of Portfolio Management Services with SEBI registration.

1999:Membership in Bombay Stock Exchange (BSE).

2000:BSE Listing.

2001:Becomes India's first DP to launch depository transactions through Internet.

2002:1st in India to launch an integrated internet trading system for Cash & Derivatives segments.

2003:Geojit Commodities Limited, wholly owned subsidiary, launched Online Futures Trading in agri-commodities, precious metals and in energy futures on multiple commodity exchanges.

2004:National launch of online futures trading in Cardamom.

2005:NSE Listing.Geojit Technologies, a subsidiary of Geojit was established for developing state of the art technologies for the financial services field. Geojit Credits, a subsidiary, registers with RBI as a Non Banking Financial Company (NBFC).

2006:Charter member of the Financial Planning Standards Board of India. Geojit becomes the first Indian stock broking company to enter into Saudi Arabia and commence capital market operations by setting up Aloula Geojit Capital Co., a joint venture broking firm in Saudi Arabia with Al Johar Group.

2007:BNP Paribas takes a stake in the company’s equity, making it the single largest shareholder.

2008:Establishes BNP Paribas Securities India (P) Ltd. – a Joint Venture with BNP Paribas S.A. for Institutional Brokerage.1st brokerage to offer full Direct Market Access execution in India for institutional clients.2009:Launch of Property Services division.Launch of online trading in Currency Derivatives.

2010:Launch of FLIP(Financial Investment Platform), a new advanced online investment platform. Launch of state of the art Mobile Trading platform to empower clients to trade from anywhere, even while on the move through the innovative application FLIP- ME.

2011:Geojit BNP Paribas and JZ Associates LLC, Kuwait signed a JV deal with Bank of Bahrain and Kuwait to form BBK Geojit Securities KSC

2012:Qualified Foreign Investors (QFI) Investment services launched.

2013:Launches India’s first application to trade through facebook.

2014:Head Office at Kochi, Kerala received the prestigious Leadership in Energy and Environment Design (LEED) India ‘GOLD’ rating under New Buildings category. It is the first and the only building in Corporation of Cochin limits to be awarded this distinction.

2015:A new advanced trading platform branded Selfie was launched.

SWOT AnalysisStrength

•Good location•Experienced employees in terminals•Cooperative and friendly environment•Employees promotion policy•Effective communication•Active and loyal customers•Organisational structure

Weakness

•Infrastructure of the branch•Lack of motivation in employees in terms of fringe benefits and bonus•Suggestions for offline customers•Customer management•Human resources vacancies not replaced on time•Lack of cashing on brand name

Opportunities

•Huge market of working professionals in koramangala branch.•Target commerce and finance students of nearby colleges•Target customers who just stared earning•Tailored products and services (ex:intoduced SIP online)•Innovative ideas required to attract customers who do not have time to trade.

Threats

•Competition•Market volatility•Advertisements•Uncertain projection•Attrition rates of trainees•Cut throat competition in terms of brokerage charges

Learning experienceThe 10 weeks internship at GBNPP Financial services ltd., koramangala branch was a very good learning experience. It helped me to integrate theoretical knowledge which I studied in classrooms with real time practices in the corporate world.

It provided me with an insight of different departments of an organisation and their coordination and with other departments to achieve the common objective of the organisation.

Some of the important learnings are:

•Learnt the importance of communication in coordinating activitiesof the organisation.•Rules and procedures carried out in dematerialising an account of holder.•The transactions involved in the trades department such as normal, rolling, off market.•The buying and selling procedure of shares in trading department.•The various products and services offered by the company•Employess behavior towards each other.

On the whole, my project at GBNPP Financial Services Ltd was worthwhile as I got an opportunity to learn a lot about the capital market. It was a wonderful experience interacting with employees of the organisation and simultaneously enhancing my knowledge and skills about stock market operations.

Working in the organisation and preparing this project report was a golden experience and I shall make immense use of it in my career.