Gentofte Kommune Servicekonference
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Hvordan navigerer vi i de sociale mediers perfekte storm?
Servicekonference 2012, den 24. maj
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600 milliarder kroner
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Hvorfor er Facebook blevet så værdifuldt?
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Hvad er sociale medier?
I det hele taget…
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Sociale medier er noget
vrøvl!
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Sociale medier er ikke
medier
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Hvad er medier?
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Det handlede om at have et
budskab Vi vandt krigen
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Gud er stor
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Gud er stor
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Vi vandt krigen
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Vi vinder krigen
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Mission accomplished
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Nettet var bare det nye
Medie
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Net
aviser
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Net-tv
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Net
Reklamer
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Men internettet er ikke et
medie
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Internettet har gjort os alle til
medier
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hvorfor gør vi det?
Men
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Fordi det er blevet vores
identitet
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Fordi vi ikke kan lade være
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Fordi vi eksisterer en lille smule
mindre, hvis vi
ikke gør det
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Cogito ergo sum er blevet til I blog/Tweet/Facebook/Youtube/flickr therefore I am
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Hvad er konsekvensen
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Vinderne i internetøkonomien er dem der kan tune ind i støjen Dem der kan udnytte vores trang til at skabe indhold
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600 milliarder kroner
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Facebook giver mig lov til at være et medie
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Og Facebook skaber mening i galskaben
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Men vi har kun set toppen af isbjerget
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I dag går man på Facebook for at være social
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I morgen kommer Facebook til at være alle vegne
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Facebook i dine nyheder
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Facebook i din musik
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Facebook alle vegne
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Men hvad betyder det for kommunal service?
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De plejede at komme til os!
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Nu er vi nødt til at komme til dem!
Kommunen
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Hvordan gør man
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4 grundregler
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Vælg den rette platform
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Tal det rette sprog
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Vær interessant
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Københavns befæstning
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Vær involverende
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Husk at det er borgerne der er medierne!
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Men det skal være ægte involvering!
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Sociale medier er fantastiske
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Men husk at de ikke er medier!
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