MBA  1B  –  Group  1  

DIGITAL  FLUENCY    

Marine  CAILLET  Marine  BOURGES  

De=inition  The  Generation   C   is   the   generation   of   people   born   between  1987  and  1996.      They  are  interested  in:  -­‐  Connection:  they  need  internet  and  use  all  devices  -­‐  Community:   they   are   connected   to   social   networks   and  share  their  likes,  wants  and  personal  lives  

-­‐  Creation:   they   want   to   decide   of   their   lives   and   create   a  new  way  of  life,  create  buzzes  

-­‐  Curation:   they   want   to   know   how   people   think,   to   =ind  answers  to  their  questions,  solutions  to  their  problems  

Concepts  we  agree  •  Need  of  internet  

 Internet  has  taken  an  important  place  in  our  lives.  It  is  a  source  of  information      and    communication  that  we  now  need  in  the  everyday  life.  

 •  Help  people  to  =ind  a  job              A  lots  of  industries  use  internet  to  share  a  job,  so  people  can  put  their  application  to                  get  it.  They  can  contact  their  recruiters  more  easily  when  you  want  to  get  a  job                  in  foreign  countries.                                  •  Need  of  contact  (phone,  messages)  

  Through   phone,   internet   and   social   networks,   we   have   created   a   strong     communicating     system.  Nowadays,   for   both   of   us,   it  will   be   really   hard   to   do    not  keep  an  immediate    contact  with  friends  and  relatives.  

   •  Create  their  own  community  by  choosing  their  friends    

 The  important  thing  is  that  you  can  manage  your  contacts.  By  adding  and    accepting  friends,   you   can   create   your   own   community   and   share   and   exchange     with   this  particular  community,  more  safer  than  wide  online  community.    

•  This  generation  represents  a  powerful  new  force  in  culture  and  commerce    This  generation  recreates   the  codes  of   the  culture.  You  do  not  ever  need   the  book   in    paper  to  read  it,  you  can  do  it  online,  or  on  tablets.  Also  in  commerce,  because  it  creates    new  segments  so  new  markets.  

   

•  We  turn  to  the  phone  =irst  when  we  want  to  be  entertained      When  we  have  to  spend  waiting  time,  our   =irst  re=lex   is   to  go  on  our  smartphones  no    matter  what  to  do,  we  go  online,  we  play  games…  

   

•  This  generation  wants  creation    We  are  used   to  new  technologies:  we  see  new  technologies  on   the  market  each  year.    By  this  way,  we  switch  to  something  else  really  quickly,  we  lose  interest  rapidly,  so  we    need  creation.    

Concepts  we  agree  

•  The  time  lost     For   us,   it   is   quite   dif=icult   to   understand   how   you   can   spend   all   your   time   on   social     networks   to   tell   personal   stories   and   to   share  personal  photo   to   the   community.  We    must  focus  on  the  real  life,  the  living  one.  

 

•  The  relevance    How   can   it   be   relevant   for   other   to   see   all   your   life   spread   on   the   Internet?  We   can     understand   that   for   your   close   friend   and   relatives,   it   can   be   relevant   but   usually,    people  do  not  just  have  their  close  people  into  their  online  communities.  

   

•  The  risk  for  your  career    Because  of   the  growth  of   the  social  networks,  more  and  more  recruiters  go  on  social    networks  to  look  at  you  and  your  way  of  life  through  your  personal  account,  then  also    employers  go  on  these  to  watch  you.  

 

Concepts  we  disagree  

•  The  purpose      We  think  that  the  purpose  is  not  about  hearing  your  own  voice,  is  more  to  keep  contact    with  people  you  care  about.  It  means  that  you  stay  connected,  in  link  with  people  you    have  met  and  appreciated,  and  that  the  time  and  the  life  put  far  from  you  and  your  real    life.    

   

•  The  interest  of  certain  buzzes    We  can  talk  about  the  Harlem  shake  but  we  can  also  talk  about  the  Lip  dub  or  the  Flash    mob,  they  are  all  creations  of  the  Generation  C.  Those  buzzes  made  online  are  based  on     entertainment   and   nothing   else.   We   measure   the   impact   of   these   buzzes   but   the    relevance  is  still  limited.  

Concepts  we  disagree  

Example  Please  follow  the  link  below:  http://www.strategy-­‐business.com/article/11110?pg=all    This   article   talks   about   the   Generation   C   in   a   different  way  because   it  present   the  background  of  one  Generation  C  men  and  the  example  is  kept  through  the  article.      And   it   regroups   the   keys   tools   to   prepare   your   company   to  the  transformation  it  will  need  in  the  business  to  attract  this  new  generation.