2011 Media Kit

28,500 Northside

Households Each Month!

3,300+ Registered

Bloggers on townepost.com

Local News Written by, about,

and for local residents on Indy’s northside

C O M M U N I T Y N E W S L E T T E R

JAN

UA

RY 2

011

Targeted Print, Online and

Video AdvertisingFor Northeast Indianapolis

Area Businesses

Targeted Geist Print Distribution

Circulation SummaryDirect mail (in blue) ..............................11,750Retail distribution ................................... 1,750Total .........................................................13,500

atGeist.com Local Portal Traffic(Based on last 12 months 3/2010-3/2011)

95,073 unique visitors•182,436 page views•Ranked #69,804 in the US by Alexa.com•Top referral search: “Geist Indiana”•

Demographic DataAverage Household Income: $121,053 •(Indiana’s State Average*: $43,993)Average Age: 46.1 years old•Average Home Value: $397,000•Married Households: 85.3%•

* Based on 2010 Census Data

Advertise in both the Carmel and Geist Newsletters and take an

additional 10% off your sponsorship price!

Geist Frequency Rates, Per MonthSize Specs 1x 3x 6x 12x

1/8 (3.6” x 2.34”) $300 $275 $250 $200

1/4 (3.6” x 4.72”) $450 $400 $375 $300

1/2 (7.37” x 4.72”) $600 $550 $500 $400

Full (7.37” x 9.58”) $1,050 $950 $900 $750

Not for profits receive the 12x frequency discount.

Advertising InsertsPrinting and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”. Cost per insert ...............................................................................$1,000

Targeted Carmel Print Distribution

atCarmel.com Local Portal Traffic(Based on last 12 months 3/2010-3/2011)

22,905 unique visitors•36,466 page views•Ranked #105,293 in the US by Alexa.com•Top referral search: “Carmel Indiana”•

Demographic DataAverage Household Income: $123,901 •(Indiana’s State Average*: $43,993)Average Age: 51.3 years old•Average Home Value: $383,900•Married Households: 86.8%•

Carmel Frequency Rates, Per MonthSize Specs 1x 3x 6x 12x

1/8 (3.6” x 2.34”) $300 $275 $250 $200

1/4 (3.6” x 4.72”) $450 $400 $375 $300

1/2 (7.37” x 4.72”) $600 $550 $500 $400

Full (7.37” x 9.58”) $1,050 $950 $900 $750

Not for profits receive the 12x frequency discount.

Advertising InsertsPrinting and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”. Cost per insert ...............................................................................$1,000

Circulation SummaryDirect mail (in blue) ..............................13,250Retail distribution ................................... 1,750Total .........................................................15,000

Advertising Specs

Preferred Positions Inside Front Cover ............................................................Rate + 20% Inside Back Cover .............................................................Rate + 10% Back Cover ..........................................................................Rate + 30%

Mechanical Specs: Spot PMS colors, metallic colors, and varnishes are not available. Creation of your ad and four color process are included in the advertising rates. Acceptable file types include JPEG, TIFF, EPS, and PDF files with fonts embed-ded or rasterized.

Terms & Conditions: First time Advertisers must make payment for the first ad at the time of contract signing. If an Advertiser carries a balance over 45 days, their current contract will be voided and their ad will be discontinued. The Advertiser is responsible for the full amount of this contract and legal fees accrued by the Publisher. Advertising is billed monthly. Invoices are net 15 days. Credit card payments are processed on the first day of each month. 15% discount for accredited agencies.

Online Advertising Tile (125x125) $30 per monthBanner (468x60) $50 per monthFeatured (300x250) $75 per month

1/4 Page Vertical

(3.6” x 4.72”)

1/4 Page Horizontal (7.37” x 2.34”)

Full Page (7.37” x 9.58”)

Bleed Size: 8-1/8” x 10-5/8”

1/8 Page(3.6” x 2.34”)

1/2 Page Horizontal

(7.37” x 4.72”)

Tile Ad (125 x 125 pixels)

Banner Ad (468 x 60 pixels)

Featured Ad (300 x 250 pixels)

2011 Deadline ScheduleNewsletters are mailed on the via bulk carrier USPS mail each month.

Geist Community Newsletter Month Ad Deadline

April 2011 ............................................................................ April 1 May 2011 ...............................................................................May 6 June 2011 ............................................................................ June 3 July 2011 ............................................................................... July 1 August 2011 ...................................................................August 5 September 2011 ...................................................September 2 October 2011 .............................................................. October 7 November 2011 .....................................................November 4 December 2011 .....................................................December 2

Carmel Community Newsletter Month Ad Deadline

May 2011 ...........................................................................April 15 June 2011 ...........................................................................May 13 July 2011 ...........................................................................June 10 August 2011 .......................................................................July 15 September 2011 ........................................................ August 12 October 2011 ...................................................... September 16 November 2011 .......................................................October 14 December 2011 .................................................. November 11

Not Actual Size

PO Box 36097Indianapolis, IN 46236-0097

(317) 823-5060 phone(317) 536-3030 fax

Online at www.atGeist.com and www.atCarmel.com©2011 Townepost Inc.

Tom BrittPublisher & Sales

Tom@atGeist.com(317) 496-3599

Jeanne BrittBusiness Manager

Jeanne@atGeist.com(317) 823-5060

Free Ad Design!No additional set-up or design fees when you advertise in the Carmel

and Geist Community Newsletters!

DiscountsCredit card on file payments ................................................ 5%Prepayment discount ...........................................................10%

Free Online Ads!Advertise for 6 or more months in the

Carmel and/or Geist Community Newsletter and get online ads for FREE!

Online Video Advertising

Video Profiled Online for 30 Days on All Websites

Tweeted Out to Followers

Posted on YouTube.com...and, Posted on Your Website

Posted to Facebook Pages

Tell your story with a professionally produced video clip created and syndicated through all of the Townepost.com properties...

Profiled in Print

Commercial Spot: $399Edited Length :15-:30 seconds

Short promo video shot and created•Added to GeistTV.com playlist for 30 days, •on-demand afterwardsPosted to Youtube.com (atgeist or atcarmel •channel) and Facebook.comPlacement on your own website or blog•Featured on Townepost.com•

Run only cost per month: $100

Business Feature: $599Edited Length 1:30-2:00 minutes

One interview or story about your business, •cause or eventAdded to GeistTV.com playlist for 30 days, •on-demand afterwardsPosted to Youtube.com (atgeist or atcarmel •channel) and Facebook.comPlacement on your own website or blog•Featured on Townepost.com•

LIVE Streaming Events: $699+Perfect for public events, open hous-es, trade shows, annual meetings, grand openings, or other time-sensi-tive events. Let our professionals put together a package that will promote your event in print, online, and via video! Call us for a custom quote.

Online Video Advertising

We stream live events to iPhone users!

Extend the reach of your video audience with our LIVE

streaming services!

Detailed Video AnalyticsWe can send you detailed analytics

for each video we produce, letting you know exactly how many people viewed

your video!

livestream.com/atgeist

DashboardMay 1, 2010 - Nov 28, 2010

Comparing to: Site

0

1,000

2,000

0

1,000

2,000

May 3 May 22 Jun 10 Jun 29 Jul 18 Aug 6 Aug 25 Sep 13 Oct 2 Oct 21 Nov 9 Nov 28

Visits

Site Usage

39,038 Visits

88,726 Pageviews

2.27 Pages/Visit

75.50% Bounce Rate

00:01:58 Avg. Time on Site

21.43% % New Visits

Visitors Overview

0

350

700

0

350

700

May 3 May 22 Jun 10 Jun 29 Jul 18 Aug 6 Aug 25 Sep 13 Oct 2 Oct 21 Nov 9 Nov 28

Visitors

Visitors

23,858

Traffic Sources Overview

Referring Sites19,192.00 (49.16%)

Direct Traffic8,106.00 (20.76%)

Search Engines7,252.00 (18.58%)

Other4,488 (11.50%)

Map Overlay

Visits

1 38,614

Content Overview

PagesPageviews % Pageviews

/atgeist/on-air/atgeist's Camera 5,133 5.79%

/atgeist/on-air/Geist TV intro 3,985 4.49%

/atgeist/on-air/Premier Teaser 2,117 2.39%

/atgeist/on-air/Larry Greene of 1,836 2.07%

/atgeist/on-air/atgeist's Camera 1,668 1.88%

1Google Analytics

Rep

Date

Business Name Contact Contact E-mail

Website URL Cell Phone

Billing Address City State Zip

Display Ad Payment Type: q Invoice Monthly q Credit Card on File (5% discount) q Prepaid (10% discount)

Combo Advertising Discount: q 10% OFF (Both Geist + Carmel Community Newsletter)

Display AdvertisingFrequency Rate: q 1 time q 3 times q 6 times q 12 timesDisplay Ad Size: q 1/8 q 1/4 q 1/2 q Full Orientation: q Horizontal q Vertical q IslandArtwork: q Camera-ready q Layout Needed

Not for profits receive the 12x frequency discount.

Preferred PositionsInside Front Cover ................................................................... Rate + 20%Inside Back Cover .................................................................... Rate + 10%Back Cover.................................................................................. Rate + 30%

Other AdvertisingOnline: q Tile (125x125) $30 per month q Banner (468x60) $50 per month q Featured (300x250) $75 per monthVideo Advertising q :30 second spot $399 q 2:00 min. business feature $599 q run only, preproduced $99/month

Credit Card Number ___________________________________Credit Card Type: q VISA q MC q Amex Exp:_________

Advertising InsertsPrinting and design costs of inserts are the responsibility of the Advertiser. Finish size must be less than 8-1/8” x 10-1/2”. Cost per insert ..................................................................................$1,000

q January 20____q February 20____q March 20____

q April 20____q May 20____q June 20____

q July 20____q August 20____q September 20____

q October 20____q November 20____q December 20____

Frequency Rates, Per MonthSize Specs 1x 3x 6x 12x

1/8 (3.6” x 2.34”) $300 $275 $250 $200

1/4 (3.6” x 4.72”) $450 $400 $375 $300

1/2 (7.37” x 4.72”) $600 $550 $500 $400

Full (7.37” x 9.58”) $1,050 $950 $900 $750

Make checks payable to: Britt Interactive, LLCPO Box 36097Indianapolis, IN 46236-0097

Billing Inquiries: (317) 823-5060Fax: (317) 536-3030

Terms & Conditions: First time Advertisers must make payment for the first ad at the time of contract signing. All ads must be paid for within 15 days of invoice date. If an Advertiser carries a balance over 45 days, their current contract will be voided and their ad will be discontinued. The Advertiser is responsible for the full amount of this contract and legal fees accrued by the Publisher. All advertising rates include four-color process. Spot PMS colors, metallic colors, and varnishes are not available. Creation of your ad is included in the advertising rates. The deadline for advertising changes, editorial submissions, and new ad contracts is the first of each month for that month’s issue. Publications are mailed via bulk rate carrier routes and delivery timing is not guaranteed. Advertising is billed monthly. Invoices are net 15 days. Credit card payments are processed on the first day of each month. 15% discount for accredited agencies. By signing below Advertiser is accepting the Terms & Conditions of this advertising agreement.

________________________________________________________________________________________________________________________Advertiser Signature Name (Printed) Date

Per Month Subtotal Per Month Subtotal

Display Advertising Other Advertising

Contract TOTAL