Geelmuyden.Kiese - Atea Trondheim - Social Business - 111212
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Transcript of Geelmuyden.Kiese - Atea Trondheim - Social Business - 111212
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SOCIAL BUSINESS, ELLER OUT OF BUSINESS?
#AteaJulelunsj
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Marius Eriksen Hei!
@meriksen på
Therealmeriksen på
mariuseriksen på
Og på er det enten meg eller han med
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Trender utvikles & modnes – Sosiale medier Sy
nlig
het
Teknologi- trigger
Tid Toppen av oppblåste forventninger
Bunnen av desillusjoner
Opplysnings- tiden
Produktivitets- platå
2006: Facebook lanseres
2012: Facebook 1 milliard brukere…
2008: Facebook – 100m
2009: Facebook – 300m
2010: Facebook – 500m
2011: Facebook – 800m
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Hvor er dere? Sy
nlig
het
Teknologi- trigger
Tid Toppen av oppblåste forventninger
Bunnen av desillusjoner
Opplysnings- tiden
Produktivitets- platå
Overvurdering
Undervurdering
Prioritere – Tilpasse - Utføre
Forstå
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Tid
Føle
lser
/Fo
rho
ld
Sjokk
Fornektelse
Tvil
Aksept
Eksperimentering
Forstå
Integrere
Vi har forskjellige forhold til endringer…
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Ledelse gjennom dialog, nærhet & tilstedeværelse
2012
3 til 5 år
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Anders Jensen Daglig leder Oslo Area, Norway
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Ærlighet Åpenhet
Tillit
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Mangler ingeniører Misnøye internt
Økt arbeidspress
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Anders Jensen Daglig leder Oslo Area, Norway
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Tid
Føle
lser
/Fo
rho
ld
Sjokk
Fornektelse
Tvil
Aksept
Forstå
Prioritere
Integrere
Vi har forskjellig forhold til endring…
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”
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Anders så at det var begrenset kommunikasjon mellom ledelse og ansatte, avdelinger og kunder
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Han måtte slippe informasjon, kompetanse og
erfaring fri internt
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” Harold Burson
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Anders måtte bygge en kommunikasjonskultur
mellom alle internt, som eksternt
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Anders Jensen gjorde om AJ-gruppen til en sosial virksomhet gjennom sitt kulturprosjekt, og kom ut med pluss på bunnlinjen, en bedre organisasjon og et mer verdifullt omdømme i andre enden … og det er og blir et lederansvar
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”
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Det er som oftest begrenset kommunikasjon mellom ledelse og ansatte, avdelinger og kunder
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Legg til struktur…
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…og slipp informasjon, kompetanse og erfaring
fri via sosiale mekanismer internt
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Fordi man må…
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…bygge en kommunikasjonskultur mellom
alle… internt, som eksternt
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The four Acts of the Unification Process
2. Launch
3. Mobilize
4. Unify Postludium
Capitalize
1. Anchor
May 2013 June 2013 Dec. 2013 May 2014 Jan. 2013
Source: Gartner Hype Cycle
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”
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Kommunikasjonsplaner
Kommunikasjonsstrategi Endringsledelse
Forretningsutvikling
Innhold
Drift
Innovasjon Kampanjer
Måling & Analyse
Opplæring & Kurs
Social Mentoring
Krisehåndtering
Sosial virksomhetsstrategi
Kulturendringsstrategi
Internkomm.strategi
Digitale plattformer/
sosiale tjenester
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En verden av muligheter!
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HUSK!
Å bli en Social Business er først og fremst et kulturprosjekt
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Marius Eriksen Takk for
meg! @meriksen på
Therealmeriksen på
mariuseriksen på
Og på er det enten meg eller han med
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G E E L M U Y D E N . K I E S E o s l o k ø b e n h a v n s t o c k h o l m
www.geelmuyden-kiese.no