Gastles eventmanagement Hanzehogeschool
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Transcript of Gastles eventmanagement Hanzehogeschool
![Page 1: Gastles eventmanagement Hanzehogeschool](https://reader034.fdocument.pub/reader034/viewer/2022050815/545beb13af7959c8098b4594/html5/thumbnails/1.jpg)
Social Media voor
Congressen en EventsEen overview
Lykle de Vries
woensdag 20 maart 13
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wie van u...
vrijdag 13 april 12
woensdag 20 maart 13
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wie van u...
vrijdag 13 april 12
woensdag 20 maart 13
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Waarom is Social Media zo interessant?
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Waarom is Social Media zo interessant?
Event organizers krijgen een nieuwe rol
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<<<...even terugspoelen
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http://www.flickr.com/photos/jorge-11/4817642638/in/photostream/
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http://www.flickr.com/photos/jorge-11/4817642638/in/photostream/
Zender
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http://www.flickr.com/photos/jorge-11/4817642638/in/photostream/
Zender
Medium
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http://www.flickr.com/photos/jorge-11/4817642638/in/photostream/
Zender
Medium
Ontvanger
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http://www.flickr.com/photos/jorge-11/4817642638/in/photostream/
Zender
Medium
Ontvanger
I
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Radio
http://www.flickr.com/photos/imh/3297961043/
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TV
http://www.flickr.com/photos/roadsidepictures/276395210/
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http://www.flickr.com/photos/inju/112082907/
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http://www.storytellersmediagroup.com/
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De Poortwachter verdient geld
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http://www.flickr.com/photos/scott_rtw/1350993666/
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http://www.flickr.com/photos/scott_rtw/1350993666/
Gesloten
Selectief
Controlerend
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revolutie #1
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http://www.flickr.com/photos/fdtate/5823000083/in/photostream/
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revolutie #2
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Consument van informatie werd ook
ProducentBlogs, forums, wiki's, etc.
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revolutie #3
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http://www.flickr.com/photos/antjeverena/3368703708/in/photostream/
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http://www.flickr.com/photos/antjeverena/3368703708/in/photostream/
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revolutie #4
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kortom:
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http://www.flickr.com/photos/fdtate/5823000083/in/photostream/
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De 'people formerly known as consumers' zitten nu aan het stuur.
Zij bepalen wat er gebeurt, niet de aanbieder
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http://www.flickr.com/photos/gagilas/3936217993/
Je congres/event is niet meer van jou!
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Wat te doen?
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http://www.flickr.com/photos/scott_rtw/1350993666/
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http://www.flickr.com/photos/scott_rtw/1350993666/
Open
Toevallig
Ondersteunend
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<aan de slag>
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Nieuwe rollenMeer waarde toevoegen
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Stap 0:snap de verschillen
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Verschillende dynamieken
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http://www.flickr.com/photos/ter-burg/5846043943/in/photostream/
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http://www4.picturepush.com/photo/a/2856902/img/foto-voor-bij-mijn-gedichten-/Poezie-album.jpg
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http://www.flickr.com/photos/renaissancechambara/3122900531/in/photostream/
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http://smash-gtennis.nl/wp-content/uploads/2012/01/IMG_95711.jpg
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en deze dan?
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Stap 1:Typeer je congres en je publiek
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Informatie verspreidenwoensdag 20 maart 13
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Iets besturenwoensdag 20 maart 13
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Iets ontwikkelenwoensdag 20 maart 13
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Iets lerenwoensdag 20 maart 13
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Hoe veilig?
Controle Interactie
Foutloos Energie
Geborgen Extravert
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Stap 2:Inventariseer de gesprekken die je wilt voeren
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en
wie wil je
waaroverin gesprek ?
met
waar vind je ze
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<aan de slag>
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Stap 3:Kies de redenen om Social Media toe te willen passen
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• Voor de leuk, als gimmick
• Discussie eerder op gang brengen
• Co-productie
• (rijker) verslag
• Evaluatie/feedback
• Buitenzaal betrekken (groter publiek)
• Community building
• Werving/promotie
• Branding (re-werving, begeerlijk maken)
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Stap 4:Kies dan pas je tools
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Stap 5:Maak het tot een kloppend geheel (balans!)
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aanbevolen literatuur
http://mindmeeting.org/Gras Uitgevers
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zorg voor gratis en goede wifi
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Lykle de Vries
foto: Judith van der Meulen
[email protected] 76 69 64
Twitter: @lykle
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Lykle de Vries
foto: Judith van der Meulen
[email protected] 76 69 64
Twitter: @lykle
woensdag 20 maart 13