Gamification Memes

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Gamification should be a strategy, not an afterthought or add-on Andrzej Marczewski

Transcript of Gamification Memes

Page 1: Gamification Memes

Gamification should be a

strategy, not an afterthought

or add-onAndrzej Marczewski

Page 2: Gamification Memes

engagement the difference between

i HAVE to do this and

i WANT to do thisAndrzej Marczewski

Page 3: Gamification Memes

Intrinsic Motivation RAMPRelatedness: The desire to be connected to others.Autonomy: The need to feel agency, independence or freedom. Mastery: The desire to learn new skills and develop expertise in them.Purpose: A feeling of greater meaning or a desire to be altruistic.

Andrzej Marczewski

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Reward: Given by the system.Award: Given by other players or games masters. Bribe: Do this BECAUSE you will be rewarded. Incentive: You can EARN a reward by doing this.

Subtle but important semantic difference. 

Andrzej Marczewski

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Play: Free form activity that has no explicitly defined goals or rules, undertaken for fun or joy.Game: Closed system with defined goals, rules and challenges undertaken with a playful attitude.Serious Game: A game designed for non pure entertainment purposes.Gamification: The use of game design metaphors to create more game-like and engaging experiences.

Andrzej Marczewski

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GAMIFICATION is not about trivialising the work people do, the seriousness of their jobs or their intelligence. It is about empowering people with information and responsibility. Andrzej Marczewski

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Andrzej Marczewski

Responsibility Empowerment

Information

GAMIFICATION