Gamification should be a

strategy, not an afterthought

or add-onAndrzej Marczewski

engagement the difference between

i HAVE to do this and

i WANT to do thisAndrzej Marczewski

Intrinsic Motivation RAMPRelatedness: The desire to be connected to others.Autonomy: The need to feel agency, independence or freedom. Mastery: The desire to learn new skills and develop expertise in them.Purpose: A feeling of greater meaning or a desire to be altruistic.

Andrzej Marczewski

Reward: Given by the system.Award: Given by other players or games masters. Bribe: Do this BECAUSE you will be rewarded. Incentive: You can EARN a reward by doing this.

Subtle but important semantic difference. 

Andrzej Marczewski

Play: Free form activity that has no explicitly defined goals or rules, undertaken for fun or joy.Game: Closed system with defined goals, rules and challenges undertaken with a playful attitude.Serious Game: A game designed for non pure entertainment purposes.Gamification: The use of game design metaphors to create more game-like and engaging experiences.

Andrzej Marczewski

GAMIFICATION is not about trivialising the work people do, the seriousness of their jobs or their intelligence. It is about empowering people with information and responsibility. Andrzej Marczewski

Andrzej Marczewski

Responsibility Empowerment

Information

GAMIFICATION