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  • Future of media

    Oleksandr Akymenko akymenko@stanford.edu

    September 22, 2016

    mailto:akymenko@stanford.edu

  • 1. Where are we now? 2. Channels 3. Models 4. Interesting highlights 5. Content

  • Where arewe now?

  • mail.ru

    Google

    Europa Plus Ukraine

    Youtube

    .

    .

    UA:

    .TV

    2+2

    1

    .FM

    .FM

    .net

    FM

    ~46%

    1+1

    ~38%

    ICTV

    ok.ruFacebook

    24112

    5

    ukr.net

    89% 33% 26% 56% (60% )

    , , , 2015 https://issuu.com/otardovzhenko/docs/___________________________________

    http://mail.ruhttp://xn--d1abbrqccbiims.nethttp://ok.ruhttp://ukr.nethttps://issuu.com/otardovzhenko/docs/___________________________________

  • Sources of news in Ukraine2015: TV, online, radio and print + social media

  • SOU

    RCES

    OF

    NEW

    S in

    %

    0%

    25%

    50%

    75%

    100%

    2012 2013 2014 2015 2016

    OnlineTVSocialPrint

    46% use social media for news

    (c) REUTERS INSTITUTE DIGITAL NEWS REPORT 2016

    Sources of news in the USA201216: TV, online and print + social media

  • (c) REUTERS INSTITUTE DIGITAL NEWS REPORT 2016

  • Channels&Models

  • Audio Video Social

    Paper Online VR

    Channels

  • Audio

  • Video/TV

  • Social AMP Instant Articles

    NewsBots Visual

    qz.com

    http://qz.com

  • Paper

  • OnlineClique. media, Obsessee

  • VR

  • Subscription Advertising Events

    MembershipGrants and charitable

    contributionCrowdfunding

    Models

  • SubscriptionIn total, we have more subscribers than at any time in our 164-year history. NYT, 08/06/2015

  • Advertising

    Programmatic Native Branded content

  • Events

  • Membership

    Build relationships Evangelize on behalf of VoSD Members report Members coffee Members magazine Management thru Salesforce

  • Grants

    ProPublica was awarded the 2016 Pulitzer Prize for Explanatory Reporting, the 2011 Pulitzer Prize for National Reporting and a 2010 Pulitzer Prize for Investigative Reporting, two Emmy Awards in 2015 and a Peabody Award in 2013.

    Since 1971, we have won hundreds of awards for investigative reports, outstanding features and series. Among the highest honors: 36 Alfred I. duPont-Columbia University Awards, 62 George Foster Peabody Awards and 23 awards from the Overseas Press Club of America.

  • Crowdfunding

  • Interestinghighlights

  • Big data and data-driven media

  • Readers=Customers

  • Troyan horse: entertainment + journalism

  • Location-driven media

  • Multi-platform readers/viewers native media

  • Content

  • ICIJ Offshoreleaks https://offshoreleaks.icij.org

    https://offshoreleaks.icij.org

  • Seafood from Slaves Martha Mendoza, AP

    http://www.ap.org/explore/seafood-from-slaves/

    http://www.ap.org/explore/seafood-from-slaves/

  • Church allowed abuse by priest for years Matt Carroll, Sacha Pfeiffer, Michael Rezendes; editor Walter V. Robinson, Boston Globe

    http://www.bostonglobe.com/arts/movies/spotlight-movie

    http://www.bostonglobe.com/arts/movies/spotlight-movie