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Summer Training Report

On

A STUDY ON RETAILERS PERCEPTION REGARDING SOFT

DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA

IN JAMMU

For the Partial fulfillment for the DegreeOf

Master of Business Administration

Punjab TechnicalUniversity(2011-2013)

CHANDIGARH GROUP OF COLLEGES

GHARUAN , MOHALI (PUNJAB)

Under the guidance of: Submitted by:Name of the Project guide:- Name of the researcher:-

Dr. Harleen kaur Dheeraj Gupta

Designation :-Assistant Professor Class/Semester :-Mba 3rd

Department:- CGC Uni. Roll no.:-1172897


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DECLARATION

I DHEERAJ GUPTA a student of MASTER IN BUISNESSADMINSTRATION, CHANDIGARH GROUP OF COLLEGES,GHAURAN, MOHALI hereby declare that all information,Facts and figures published in this report are based onmy own findings and experience at JAIBEVERAGES PVT.

LTD .BARI BRAHMANA JAMMU. This information has beenpurely used for academic purpose. I also declare that allinformation gathered by me during the course of the

project will be kept strictly confidential and will not bedisclosed without the prior consent of JAIBEVERAGESPVT. LTD. BARI BRAHMANA, JAMMU.

DHEERAJ GUPTA

ROLL NO. 1172897


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TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr. Dheeraj Gupta has done the SUMMER

TRAINING PROJECT entitledA STUDY ON RETAILERS

PERCEPTION REGARDING SOFT DRINKS- A COMPARATIVE

ANALYSIS OF PEPSI V/s COCA COLA IN JAMMUunder my

supervision for the fulfillment of the degree of Master of Business

Administration. The work done by him/her has not been submitted

elsewhere and is a part for fulfillment of MBA degree.

Name of teacher guide:-Dr.HarleenKaur

Designation:- Asst. Professor

Department :- CGC

COUNTERSIGNED

HEAD OF THE DEPARTMENT:- Dr. Rajeev Khosla

DESIGNATION:-HOD

DEPARTMENT:-CGC


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PREFACE

A project is a scientific and systematic study of real issues on a problem

with the application of management concept and skills. The study can

deal with small or big issues in any division of an organization. It can be

case study where a problem has been dealt with, through the process of

management. The essential equipment of a project this that, it should

contain scientific collection of data, analysis and interpretation of data

leading to valid conclusion.

Project is an essential part in MBA curriculum. It enables the student to

share the real experience in industry & Market. My summer training has

placedinPEPSI CO (JAI BEVERAGES PVT. LTD.)for the period of Eight

weeks in Jammu.

The topic of my project was A STUDY ON RETAILERS PERCEPTION

REGARDING SOFT DRINKS- A COMPARATIVE ANALYSIS OF PEPSI V/s

COCA COLA IN JAMMU in Jammu cityatJAI BEVERAGES PVT. LTD.,

Jammu. This project report tends to give a sharp picture of the telecom

industry.

I hope, this study can be of some help to the pepsi company of his

product and service


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Table of CONTENTS

Chapter Title PagenoCertificate

Acknowledgement

Pepsi bottling plant at Jammu

List of abbreviations

List of tables

1Introduction

Introduction Of CEO of Pepsi co .ltd

Introduction TO THE PRODUCT- SOFT DRINK

About The Soft Drink

Inventor Of Soda Water

THE MAIN BRANDS IN THE INDIAN SOFT DRINK

MARKET

1-9

2-3

4

5-8

8

9

2HISTORY

Historyof Pepsi

History (world context)

History (Indian context)

10-24

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13-22

23


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The Company

SOFT DRINKS PRODUCED BY PEPSI INCLUDE (WORLD

WIDE )

23

23-24

3RESEARCH METHODOLOGY

RESEARCH DESIGN

SAMPLING PLAN

DATA COLLECTION

POPULATION

SAMPLING UNIT

SAMPLING FRAME

SAMPLING TECHNIQUE

SAMPLING SIZE

NEED OF THE STUDY

25-27

26

26

26

26

27

27

27

27

27

4 Objective 28

5 Data analysis and interpretationanalysis and interpretation

29-43

30-43

6 Suggestions And FindingsFinding of the study

Suggestion

44-46

45

46

7 WebliographyBibliography

47-48


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8 Questionnaire 49-54

PEPSI BOTTLING PLANT AT JAMMU

A) NAME OF THE UNIT

JAI BEVERAGES PVT. LTD

B) LOCATION/ ADDRESS OF THE UNIT

Sidco Industrial Complex, Ismailpur Road,

Bari Brahmana, Jammu-181133

Phones:220284,221384 Fax:01923-20183-20184

E-mail:[email protected]

Website:www.jaibeverages.com

Regd. Office:52, Janpath, New Delhi-110001

Phones: 3321098, 3353625, Fax: 3324769
http://www.jaibeverages.com/http://www.jaibeverages.com/http://www.jaibeverages.com/http://www.jaibeverages.com/


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C) HISTORY OF THE UNIT AND PRESENT POSITION

The year was 1999 and Pepsi Company in India was very eager to improve itsxtremely poor market share(less than 3% in the state of Jammu and Kashmir).That was when it approached the soft drink maestros of India- the Jaipuria family,C.K Jaipuria inparticulars, for starting a plant in J&K in spite of all the odds, the non-inductive climatein the state for a new business venture, he took a bold step andwent ahead with acceptingthe challenge and taking the franchise in the name of hiselder son-Mr. Anurag Jaipuria,and Jai Beverages Pvt. Ltd. Was born.From the day ofthe decision to this day in 2007, there has been no looking back. In this short span oftime, the company has been formed, sprawling compound of erstwhile M/S

HINUSTAN LEVERS LTD. Taken over from a supportive SIDCO, a prestigious unitin J&K, after an initial investment of Rs. 27.1 crores, has been established with fullbacking of the ministry of Industries (J&K govt.) and an ultra modern plant whichreleases all the effluent water after full treatment at a very reasonable, and muchunder the pollution boards max acceptable BOD and COD levels. In fact, work is onto stop all the treated effluent going out and instead to utilize this water internally forhorticulture. In the other words, the water is being put back in to the earth to retainthe water table. Further, work has been done to grow more trees within thepremises, in the line with the universal endeavor of making the earth green. Withcoming of this prestigious plant, there has been an upsurge in the economy of thepeople of the area in particular, and the state in general. The direct, and indirectemployment generated by the unit has already surpassed a figure of 650 and isgrowing steadily. The excise deposited to the govt. exchequer has already crossedan amount of Rs. 361 lakhs, and is again growing. The once semi deserted mainroad of the industrial Complex has become very busy and would soon be required tobe widened. In short, coming of the Jai beverages pvt. Ltd. Into the state of J&K andsurely made a big mark into the industrialization of the state with many big industrialhouses watching eagerly the outcome of this prestigious unit.Jai beverages pvt. Ltd. is a part of diversified Jaipuria group being the majorfranchise of the Pepsi in India. The group has 22 Pepsis bottling plant in India andNepal. The new beverages plant having state of art machinery from Krones, KHS,

O&H, Gaulin & Magplast among the international industrial giants and Hildon, TulaIDMS etc among the Indian manufacturers. The fully automatic plant is being run byteam of professionals who have already made a mark for themselves by creatinghistory in the international Pepsi system by achieving the gold medal in the first yearof operations from over 400 plants worldwide.

D) COMPANYS VISIONTo be the best consumer products company in the eyes of our suppliers, customers,consumers, employees and stake-holders.


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ACKNOWLEDGEMENT

I would like to express my sincere thanks to all those instrumental in this project

Work. First of all, I would to thank Dr. Harleenkaur Assistant Professor of

Chandigarh Group of Colleges Gharuan forgiving me this opportunity to do

this project and learn from it. I am thankful to JAI BEVERAGES PVT. LTDfor

giving me helpful information to complete this project (Research).

I express my sincere thanks to Mr. Manohar Gupta (TDM) &Mr.Rajat

Mahajan (Marketing Development Manager) for helping me in giving me

all relevant information about the product and service.

My heart full thanks to the whole staff and customers (Corporate) of Reliance

Communication Ltd, who gave me continuous support in every possible manner

to gain practical knowledge in Industry.

Finally I would like thank all lecturers, friends and my family for the kind of

support and to all who directly or indirectly helped me in preparing this project

report and special thanks to website-www.pepsi.co.com.
http://www.pepsi.co.com/http://www.pepsi.co.com/http://www.pepsi.co.com/http://www.pepsi.co.com/


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Date:

Place:Jammu Dheeraj Gupta

Lists of Abbreviations

CEO CHIEF EXECUTIVE OFFICER

BCG BOSTON CONSULTING GROUP

CFO CHIEF FINANCIAL OFFICER

TDM TERRITORY DEVELOPMENT

MANAGER

USIBC UNITED STATES-INDIA

BUISNESS COUNCIL

PVT. PRIVATE

FDA FOOD AND DRUG

ADMINISTATION

HFCS HIGH FRUCTOSE CORN SYRUP

PBG PEPSI BOTTLING GROUP

PFSI PEPSICO FOOD SERVICEINTERNATIONAL

PFI PEPSICO FOOD INTERNATIONAL


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Lists of Tables

S no. Table name Chapter Page no

1 Retailers in soft drinkbusiness

Table 5.1 30

2Retailers doing business withsoft drink companies Table 5.2 31

3 What are your sales in terms ofbottle per day in your shop

Table 5.3 32

4 (A) Supply needle by Pepsiretailers?

Table 5.4 33

5 (B) Supply needle by Cokeretailers

Table 5.4 34

6 Mode of payment to purchasesoft drinks

Table 5.5 35

7 Satisfaction level of retailersregarding supply of Pepsi

Table 5.6 36

8 Satisfaction level of retailersregarding supply of Coke

Table 5.7 37

9 Trade schemes offered toretailers by different soft drinkcompanies

Table 5.8 38

10 Consumer promotions offeredby which company is good in

your opinion

Table 5.9 39

11 Influence of TV ads on salesof Pepsi

Table 5.10 40

12 Influence of TV ads on salesof Coke

Table 5.11 41

13 Satisfaction level of retailersregarding maintenance ofPepsi Visi cooler

Table 5.12 42

14 Satisfaction level of retailers

regarding maintenance ofPepsi Visi cooler

Table 5.13 43


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