From ： Groud 4 蒋丽娟、潘彤 陈舒玲、王毅红 李路遥

TG sweet soup

Business profile

Strength&Worse

Opportunity&threat

The end

1.TG sweet soup profile

Founder: all of our group members

Location: in the living quarter of South China

Normal University

Major line of business: syrup

Business form: general partnership

(TG=taste good)

TGLogo:

TG

Coconut milk, papaya stew sugar water

椰奶炖木瓜糖水

TG

Red bean lotus seed sugar water

红豆莲子糖水

TG

Chrysanthemum mung beans sugar water

菊花绿豆糖水

Snow ear corn syrup

雪耳玉米糖水

TG

SWOT ANALYSIS

OF TG

TG

Strength

•Our sweet soup store can hold the whole market in this

campus by lack of competitors.

•A reasonable price can attract more customers. Our sweet

soup’s price is cheap that they can have one everyday.

•Our store has takeaway service. It is convenience for

students who are lazy to go out to buy.

•Stores set up by students are much credible for customers and

will receive more support. So it will be much easy in our

initial stage of pioneering.

TG

Worse

•Our sweet soup shop is located in the north living area, so maybe

the students in the south living area are not likely to go to our shop

and we will lose a lot of potential customers.

•The varieties of our sweet soup are not so many, so the

customers don’t have a lot of choices about the sweet soup.

•Our sweet soup shop is a small business, so it’s hard for us to

expand the scale of operation.

•We are all sophomores and we don’t have much experience about

operating a small business, so the management of our shop is

not very efficient.

•

Opportunity

•Compared with other food industries, TG has a smaller competitive

ness. At our campus, there are various stores except a sweet soup st

ore which means a great business opportunity.

•Huge potential customers. According to the questionnaire, stud

ents in our school have a great demand for sweet soup. 58% of the stu

dents we have surveyed said that they used to keep a habit as have sw

eep soup few times a week and wish to keep it.

•With the development of economic, youngsters especially university

students nowadays spend money without considering and ha

ve no concept of thrift in their mind. This means that more students wou

ld like to spend money to buy our products.

Threat Capital ： Because all of us are students, we are faced with the shortage of funds. Our start-up funding is ¥10120, and we also have to pay for the materials, Rent and Water and electricity fees monthly. It’s a large sum of money for us students in university. If the business goes well,we would need a lot of money to enlarge our shop.

Homogeneous competition: There are some milk and tea shops providing sweetmeats,milky tea and others, such as Kilocalorie Department （大卡司） , Big nine （大口九） and Water Cube （水立方） . Thought their prices are a bit higher, the trademarks are popular among students. What is worse, there are many kinds of syrup sold in our canteen,and the price of them is so cheap. It ranks from 1.5yuan to 2.5 yuan, so many students would like to choose them.

The low market share : Our target market is a bit small . It is all the students who like eating dessert in South China Normal University, just about 5800 persons. Our profit is not so high ,so it is hard to go on.We do not have chains to enlarge the business. If our customers include another 9 universities, it will be better.