FRANCISCO UNDA francisco @franciscoclarke. FRANCISCO UNDA hola!
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Transcript of FRANCISCO UNDA francisco @franciscoclarke. FRANCISCO UNDA hola!
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FRANCISCO UNDA
francisco
@franciscoclarke
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FRANCISCO UNDA
hola!
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comunicación emocional
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los mandamientos de la comunicación emocional
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1de consumidores a personas
“los consumidores compran las personas viven”
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2de producto a experiencia
“los productos satisfacen necesidades las experiencias satisfacen deseos ”
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3de la honestidad a la confianza
“la honestidad se da por sentada, la confianza compromete y es intima”
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4de la calidad a la preferencia
“actualmente , la norma es dar calidad a un precio adecuado, la preferencia crea la venta”
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5de la notoriedad a la aspiración
“ser conocido no equivale a ser querido”
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6de la identidad a la personalidad
“la identidad es reconocimiento, la personalidad es carácter y carisma”
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7de la función al sentimiento
“la funcionalidad de un producto representa solo sus cualidades practicas o superficiales, el diseño sensorial tiene que ver con las experiencias ”
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8de la ubicuidad a la presencia
“la ubicuidad se ve, la presencia emocional se siente”
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9de la comunicación al dialogo
“la comunicación consiste en contar , el dialogo consiste en compartir”
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10del servicio a la relación
“el servicio es vender, la relación es reconocer”
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todos somos emocionales
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11 sep
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maitena
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“después de 20 años me di cuenta que mas importante que la técnica es la capacidad de crear emoción”
maitena
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comunicación emocional
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Escalera y rutas estrategicas
comunicación ( Jean Marie –Dru )
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Escalera y rutas estrategicas
comunicación ( Jean Marie –Dru )
recordacion
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Escalera y rutas estrategicas
comunicación ( Jean Marie –Dru )
recordacion
atributo
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Escalera y rutas estrategicas
comunicación ( Jean Marie –Dru )
recordacion
atributo
beneficio
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Escalera y rutas estrategicas
comunicación ( Jean Marie –Dru )
recordacion
atributo
beneficio
valor
![Page 31: FRANCISCO UNDA francisco @franciscoclarke. FRANCISCO UNDA hola!](https://reader036.fdocument.pub/reader036/viewer/2022062322/5665b4771a28abb57c91b387/html5/thumbnails/31.jpg)
Escalera y rutas estrategicas
comunicación ( Jean Marie –Dru )
recordacion
atributo
beneficio
valor
rol
![Page 32: FRANCISCO UNDA francisco @franciscoclarke. FRANCISCO UNDA hola!](https://reader036.fdocument.pub/reader036/viewer/2022062322/5665b4771a28abb57c91b387/html5/thumbnails/32.jpg)
Escalera y rutas estrategicas
comunicación ( Jean Marie –Dru )
recordacion
atributo
beneficio
valor
rol