CHI's Structure-Based Drug Design Conference - June 19-21, 2013, Boston, MA
Franchise presentation - Chi-Chi's
description
Transcript of Franchise presentation - Chi-Chi's
Our concept, your success
Content q INTRODUCTION
q TRENDS IN THE RESTAURANT INDUSTRY
v The world of Chi-‐Chi’s v Development status v BeLux locaHons v Overview
v CompeHHon in Europe v What does “Casual dining” mean? v Strengths of Chi-‐Chi’s v Our specialiHes v MarkeHng acHons v Banquets & Catering v Research & product development v Training v Profile of the franchisee v Site criteria
q STRATEGY
v Expansion strategy Market by Market v Development plan
v Support
q FRANCHISE SUPPORT q ORGANIZATION & STRUCTURE
v The strengths v Management structure
q THE CONCEPT
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q CONCLUSION v Terms / Contract v Our USP v Contact
CHI-‐CHI’S TEX-‐MEX GRILL & BAR
The world of Chi-‐Chi’s
UNITED STATES OF AMERICA
BELGIUM
KUWAIT LUXEMBOURG
UNITED ARAB EMIRATES
INDONESIA
THE NETHERLANDS
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
The world of Chi-‐Chi’s
Europe North Africa Asia
Our company is the « Master Franchisor » for Europe, North Africa and Asia.
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Development Status
Today To be opened in 2014
• Benelux 17
• USA 28
• China 2
• Kuwait 1
• Indonesia 1
Total 49
• Benelux 5
• Germany 2
• Emerging countries 1
Total 8
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Benelux loca<ons
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Overview
Luxembourg
Charleroi, Belgium
Nederweert, Holland
Zaventem, Belgium 8
Overview
Waterloo, Belgium Antwerp, Belgium
Wemmel, Belgium Brussels, Belgium 9
CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Trends in the restaurant industry
• Convenience • Affordable dining in comfortable surroundings
• Interna<onaliza<on
• Huge growth of products and flavors coming from other regions.
• Themed/Ethnic restaurants = most dynamic growth sector
• Return to basics • Hearty meals
• Retro-‐style food
• Top priori<es for 21st century consumer
• Enjoyable eaHng experience • High quality service
• Fresh and healthy food • CreaHve convenience/extension of private living space
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Compe<<on in Europe – Casual Dining Country Compe<tors Type
France Buffalo Grill American / Grill
Hippopotamus American / Grill
El Rancho Tex-‐Mex
Germany Enchilada Mexican
Maredo American / Grill
Blockhouse American / Grill
United Kingdom Chiquitos Mexican
TGI Friday’s American / Grill
Angus Steakhouse American / Grill
UK, NL, CH Gauchos Grill American / Grill
Denmark Jensen Beef house American / Grill
Norway Bighorn American / Grill
Finland Rosso American / Grill 11
CHI-‐CHI’S TEX-‐MEX GRILL & BAR
The Chi-‐Chi’s CONCEPT Restaurant
types
City center
Free standing unit
Services
Casual dining
Express
Take away
Delivery
Consumer types
Young adults
Families
Companies
Big parHes
Banquets
UNIQUE SELLING POINTS
Product offer : Margarita,
Mojito, Fajita, Burrito, Ribeye
steak
Unique ambiance :
Décor, Music, Friendly staff, AnimaHons
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
What does “Casual Dining” mean?
• Different from tradiHonal restaurants
• Warm welcoming and personalized table service
• Good fun with family & friends
• Fresh & quality products
• Affordable prices
• Bar
• Concept kids (video games, books…)
• Birthday (song + Sombrero)
• Open 7/7
• Specialized in (big) groups
• Relaxing music, decoraHon & atmosphere
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Strengths of Chi-‐Chi’s
• Unique Tex-‐Mex Grill concept in Europe, USA, Middle East and Asia
• Dual product channel : grilled meat and Mexican
è Reduces veto
è Less dependent (anHcyclic)
• Excellent product quality & top quality steaks
• Good value for money
• Unique signature products : Margaritas and Fajitas
• Hallal meat available for Muslim customers
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Chi-‐Chi’s speciali<es Fajitas, BBQ Spare Ribs
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Chi-‐Chi’s speciali<es The grilled items (Ribeye steaks, grilled burritos, Mix grill, ... )
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Chi-‐Chi’s speciali<es Mexican food (Burritos, nachos, enchiladas, quesadillas, tacos,...)
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Chi-‐Chi’s speciali<es Wraps
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Chi-‐Chi’s speciali<es Giant American burgers
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Chi-‐Chi’s speciali<es
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Marke<ng ac<ons
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Marke<ng ac<ons
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Marke<ng ac<ons
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Marke<ng ac<ons
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Marke<ng -‐ website
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Banquets & Catering We offer an original alternaHve to classical team meeHngs, incenHves and group events. Dine-‐in or Catering possibiliHes.
We transform boring incenHves into a sunny explosion of flavors by delivering our concept where the party stands
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Research & Product development
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Training
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Profile of the franchisee
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Site criteria Chi-‐Chi’s concepts Popula<on FooTraffic Cartraffic Unemployment Income Trade-‐area Daily retail
City center loca<on 50.000 15.000-‐35.00
0 na Not below 90% market average A+ citycenter yes
Free standing unit
150.000 -‐ 250.000 na 25.000 Not below 90%
market average A+ 20 min car drive Hme yes
Take away -‐shop 25.000 15.000 Not below 90%
market average A+ suburban yes
Express Chi-‐Chi's 15.000 -‐
30.000 Not below 90% market average A+ railways na
Leisure Terrace Surface m² Rent Parking visibility Entrance
City center loca<on yes 40 seats 250-‐350 10% sales na medium good
Free standing unit yes 80 seats 300-‐450 6% sales 60-‐80 high good
Take away -‐shop yes 20seats 60-‐80 8% 6 high good
Express Chi-‐Chi's na 8 stand-‐up
seats 60-‐80 8% na high open
Daily retail: grocery shops, supermarkets, hypermarkets, na3onal and interna3onal brands
Leisure: primarily movie theaters, bowling places, video houses, disco's… 30
CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Expansion strategy Market by Market
1. Remodeling exis<ng restaurant: 150.000€ à 300.000€
2. New restaurant : 250.000€ à 350.000€
3. Free standing unit : 650.000€
2013-‐2014
• ConHnue development in Benelux.
2014:
• Speed up expansion in Asia and focus in China • Start development in Germany
2014 (second half):
• Start up development North of France.
• Start development in emerging markets with low labor cost (Morocco, Russia and other Eastern European countries).
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CHI-‐CHI’S TEX-‐MEX GRILL & BAR
Development plan
Only Europe has already a potenHal of more than 400 units 32
0
20
40
60
80
100
120
140
160
180
2013 2014 2015 2016 2017 2018
49 49 57
69
89
119 8
12
20
30
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New units
ExisHng units
Franchise support
• Site finder • Architectural support • In depth training • Opening team
• Standards of operaHons (manuals)
• MarkeHng tool kit
• Mystery customers & surveys
• ConsulHng & coaching • Supply chain
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THE STRENGTHS of Chi-‐Chi’s organiza<on
• In-‐depth knowledge of the restaurant business throughout Europe and USA.
• Strong operaHonal capabiliHes / hands-‐on management
• Strong analyHcal capabiliHes
• Experienced in managing high-‐labor countries
• In-‐depth consumer insights regarding experience and food taste expectaHon
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Management structure
• Francis Leroy
C.E.O, Development & Franchise, 22 years with Tricon Restaurants InternaHonal. [email protected]
• Joachim Richling
Finance/M&A, Development & Franchise, 10 years internaHonal M&A, 6 years Pizza Hut Austria and founder of Pizza & Grill in Vienna. [email protected]
• Ron Hannen
Development, InternaHonal retail experience for more than 15 years. Financial background. [email protected]
• Walter Lavers
OperaHons & Franchise, 25 years of experience in "Franchising. [email protected]
• Nicolas Usuwiel
MBA in MarkeHng & CommunicaHon, 15 years in the restaurant industry. [email protected]
An experienced team with impressive track records in their field.
Francis Leroy
Joachim Richling Ron Hannen Walter Lavers Nicolas Usuwiel
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The terms / contract INTERNATIONAL
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The terms / contract FOR BELGIUM
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Our Unique Selling Proposi<on
For friends and families looking for having a great moment together, Chi-‐Chi’s staff is proposing tasty, colorful and spectacular Tex-‐Mex food and drinks in comfortable and relax restaurants because only Chi Chi’s combines unique recipes and real Tex-‐Mex food quality thanks to great opera<ons and dedicated suppliers.
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Contact us
Headquarters: Chi-Chi’s Tex-Mex Restaurants 170 Doornveld Z3 box 34, 1731 Zellik, Belgium, Europe Email: [email protected] Tel & fax: +32.2.466.12.92
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Our concept is now in your hands