Fra sociale medier til socialt i alt
-
Upload
andreas-klinke-johannsen -
Category
Documents
-
view
1.197 -
download
5
description
Transcript of Fra sociale medier til socialt i alt
![Page 1: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/1.jpg)
Fra sociale medier til socialt i altAndreas Johannsen • Socialsquare14. april 2010Inspirationspeptalk • DR
![Page 2: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/2.jpg)
Hej, jeg er Andreas Johannsen
2
• Direktør og konsulent i Socialsquare• Dunkel fortid på medievidenskab 95-97• Dunkel fortid i CMS-branchen• www.socialsquare.dk • twitter.com/andjohan• [email protected] • +45 2620 3221
![Page 3: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/3.jpg)
10 erfarne eksperter — gør organisationer sociale gennem visioner og praksis, mens vi inddrager både platforme, personer og processer
MagnusChristensson
Trine-MariaKristensen
ThomasMadsen-Mygdal
MartinSønderlevChristensen
AndreasLloyd
AndreasJohannsen
HenrikMoltke
EsbenTrier
JeppeKabell
ThildeVesterby
![Page 4: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/4.jpg)
![Page 5: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/5.jpg)
To historier
![Page 6: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/6.jpg)
6
![Page 7: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/7.jpg)
![Page 8: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/8.jpg)
8
![Page 9: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/9.jpg)
Sociale medier
![Page 10: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/10.jpg)
![Page 11: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/11.jpg)
Dagens organisation er på røven
![Page 12: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/12.jpg)
12
![Page 13: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/13.jpg)
![Page 14: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/14.jpg)
14
![Page 15: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/15.jpg)
15
![Page 16: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/16.jpg)
16
![Page 17: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/17.jpg)
17
![Page 18: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/18.jpg)
18
![Page 19: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/19.jpg)
“1. Replace rule-of-thumb work methods with methods based on a scientific study of the tasks.
2. Scientifically select, train, and develop each employee rather than passively leaving them to train themselves.
3. Provide "Detailed instruction and supervision of each worker in the performance of that worker's discrete task".
4. Divide work nearly equally between managers and workers, so that the managers apply scientific management principles to planning the work and the workers actually perform the tasks.
Taylors principper
![Page 20: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/20.jpg)
Vi er dårlige til
• Monotont arbejde• Processere instruktioner sekventielt• Arbejde helt alene
![Page 21: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/21.jpg)
Vi er gode til• Mønstergenkendelse• Intuition• Behandle meget store datamængder hurtigt• Løse meget komplekse problemstillinger• Etablere mening• Kollektive processer
![Page 22: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/22.jpg)
22
The market Organisationen
• Forbrugerne er medier• Medierne er i realtid• Markedet er transparent• Internt/externt udviskes• Stigende komplexitet• Tillid skifter til folk-som-mig• Kriser kan ramme hurtigt
• Organisationen lytter ikke• Organisationen reagerer langsomt• Organisationen er ikke i sync med marked• Organisationen er struktureret i siloer• Svært at få kundernes opmærksomhed• Troværdigheden er udfordret• Kan ikke høre og handle hurtigt
![Page 23: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/23.jpg)
23
The marketOrganisationen
Organisationen må i sync med kundernesforventninger og markedets præmisser.
Både på platforme, personer og processer
![Page 24: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/24.jpg)
PEOPLE PROCESS
PLATFORM
24
![Page 25: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/25.jpg)
Det "nye" (wow)
![Page 26: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/26.jpg)
![Page 27: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/27.jpg)
![Page 28: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/28.jpg)
![Page 29: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/29.jpg)
![Page 30: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/30.jpg)
![Page 31: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/31.jpg)
35
![Page 32: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/32.jpg)
![Page 33: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/33.jpg)
![Page 34: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/34.jpg)
![Page 35: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/35.jpg)
![Page 36: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/36.jpg)
![Page 37: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/37.jpg)
37
![Page 38: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/38.jpg)
![Page 39: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/39.jpg)
![Page 40: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/40.jpg)
Hvad sker der når vi sætter social foran alt det, der foregår i organisationen?
![Page 41: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/41.jpg)
![Page 42: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/42.jpg)
1.0: Organisationen ud på internettet2.0: Internettet ind i organisationen
![Page 43: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/43.jpg)
1.0: Organisationen2.0: Organisering
![Page 44: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/44.jpg)
Internettet eksisterer i en “acceptabel fejltilstand”...ellers ville det ikke virke!
![Page 45: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/45.jpg)
everything
![Page 46: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/46.jpg)
47
![Page 47: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/47.jpg)
"Godt nok er perfekt"— Tør/kan I arbejde efter det princip?
![Page 48: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/48.jpg)
Arbejde vs. samarbejde
49
![Page 49: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/49.jpg)
Den væsentligste innovation sker uden(for) organisation(en)
![Page 50: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/50.jpg)
... det har aldrig været lettere
![Page 51: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/51.jpg)
![Page 52: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/52.jpg)
![Page 53: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/53.jpg)
Det er ret simpelt
![Page 54: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/54.jpg)
![Page 55: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/55.jpg)
og det bliver stadig endnu simplere
![Page 56: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/56.jpg)
Entreprise 2.0
![Page 57: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/57.jpg)
58
Participation 55% of global workforce (of 77.000 employees)Posted ideas 4.100Votes 225.000Comments 18.500
(source: post on socialmediaonline.com by DELL)
![Page 58: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/58.jpg)
59
![Page 59: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/59.jpg)
60
![Page 60: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/60.jpg)
![Page 61: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/61.jpg)
62
“Deloitte got 1500 taglines inlast 24 hours using Yammer.”
Deloitte leveraged the power of its collective employee base to gather taglines for a campaign and unlock hidden value in its organization.
Deloitte saved time and money by not having to hire an outside advertising firm.Employees felt engaged and built team camaraderie through collaboration.
Different departments discussed similar topics, but surfaced and shared different ideas.
Peter Williams,CEO of DeloitteDigital AU
![Page 62: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/62.jpg)
63
![Page 63: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/63.jpg)
64
![Page 64: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/64.jpg)
65
![Page 65: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/65.jpg)
66
![Page 66: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/66.jpg)
![Page 67: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/67.jpg)
68
![Page 68: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/68.jpg)
![Page 69: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/69.jpg)
![Page 70: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/70.jpg)
![Page 71: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/71.jpg)
![Page 72: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/72.jpg)
![Page 73: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/73.jpg)
![Page 74: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/74.jpg)
![Page 75: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/75.jpg)
![Page 76: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/76.jpg)
Så...
![Page 77: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/77.jpg)
Hvad i organisationen kan vi genopfinde, revitalisere med det sociale net?
![Page 78: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/78.jpg)
Hvillke problemer skal vi løse?
Hvad skal vi understøtte?
![Page 79: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/79.jpg)
Hvilke kontekster og situationer kan vi bygge videre på?
![Page 80: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/80.jpg)
Er der allerede et netværk?
![Page 81: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/81.jpg)
Hvad kan deles?
![Page 82: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/82.jpg)
Hvad kan der tales, debatteres, samarbejdes om?
![Page 83: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/83.jpg)
Hvilke stemmer skal frem?
![Page 84: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/84.jpg)
Hvem skal mødes?
![Page 85: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/85.jpg)
Hvem skal involveres?Hvem har noget i klemme? Hvem skal i tale?
![Page 86: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/86.jpg)
Hvad skal ske?
![Page 87: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/87.jpg)
Hvad skal IKKE ske?
![Page 88: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/88.jpg)
Hvad kan vi gøre simplere, hurtigere og mere e!ektivit?
![Page 89: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/89.jpg)
Hvilke processer kan åbnes op?
![Page 90: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/90.jpg)
ROI påsociale medier?
![Page 91: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/91.jpg)
Du spørger om ROI på sociale medier, mens...
• bloggere fælder IT Factory og superspindoktorer• bloggere fælder kommende ministre i Sverige• WikiLeaks afslører finansskandaler i Island og
militære overgreb i Irak• video optaget med mobil stra!er en låseproducent
med $100 mio• #karen26 backfirer på sociale medier og genererer
massiv badwill mod Visit Denmark
93
![Page 92: Fra sociale medier til socialt i alt](https://reader031.fdocument.pub/reader031/viewer/2022020207/54bf10a74a79593e748b45df/html5/thumbnails/92.jpg)
Tak...