Contact Forty Red Bangles

www.fortyredbangles.cominfo@fortyredbangles.comSingapore: +65 9669 5976India: +91 98191 26339For media queries:kavita@fortyredbangles.com

The Forty Red Bangles Story

Melbourne • Jodhpur • Mumbai • Singapore

“The road of life twists and turns and no two directions are ever the same. Yet our lessons come from the journey, not the destination.”- Don Williams Jr., Author

My journey began in my hometown of Melbourne, Australia, where I met my husband, the eldest son in a traditional Rajasthani family in India. After our three crazy weddings, I found myself in Jodhpur, being delighted and enticed by its history and culture whilst grappling with the nuances of conventional family life in Rajasthan. My journey then took me to Mumbai, a bustling metropolis, heaving with masses of people all living on just a dream. Throughout this journey of self discovery, I have also discovered a land rich in extremes of tradition and modernity, yet with a welcoming heart and a generous spirit.

For an Indian bride, a mark of her newly-wed status is her forty red and white bangles, traditionally placed on the bride’s wrists by the maternal uncle, often worn for up to a year as a symbol of luck and safety. For me, they came to represent the connection between my past and my future, and all the joys and tribulations that finally led me to the place I call home.

Out of this experience was born the Forty Red Bangles label; my way to connect to my roots, discover my identity and explore all the wonderful gifts it has to offer. The next step of this journey has led my family and I to Singapore, from where we look at things from a global perspective. Here, we have now created our home and a base for the future of Forty Red Bangles.

-Ramona Saboo, Director

About the Forty Red Bangles Label

The Forty Red Bangles label celebrates extraordinary life in everyday India. It is about making a connection and finding a little piece of this magical land to call one’s own. We have searched far and wide for that special something- keepsakes, clothing, accessories and home-wares, each crafted lovingly by hand, each with a story as unique as those of the people who come to own them. All our products are a marriage of sustainability and design.

Forty Red Bangles is a socially conscious company, moving towards creating a sustainable luxury line of clothing and fashion accessories. The brand is a fusion of ethnicity and modernism, drawing upon the colour palette reminiscent of India’s art, streets and spices; translating into an eclectic range. Each piece is handcrafted and personality-filled; targeted towards strong individuals, drawn to something different. Each piece pays homage to the earth; incorporating ecological elements into its design and construction.

Forty Red Bangles also reaches out to local designers and Non-governmental Organizations (NGOs) to produce one-of-a-kind items for yourself, your loved ones and your home. This initiative enables such undiscovered talent to reach new markets whilst supporting their causes of community development and achieving a sustainable means of livelihood.

Collections

‘From India with Love’ 2014

“A journey is best measured in friends rather than miles”- Tim Cahill, Writer

India is a land of extremes. Its cities, glistening capitals of glass towers, fast cars and consumer-driven lives, a stark contrast to the rest of the country with its quiet villages and quaint towns- places that time seems to have forgotten. Although many have marveled at the vibrant history and culture of India, it is in its people that one finds the true heart of the country. Hard-working, hospitable and beyond helpful, every inhabitant has tales to tell. And in a country with over 1.5 billion inhabitants, there are many connections to be made and stories to be told. Our ‘From India with Love’ collection hopes to introduce some of these individuals and tell their tales through a compilation of exclusive, handmade products guaranteed to play an important part in their owners’ story. The collection includes traditionally block-printed tunics, loungewear, all natural candles and jewelry handcrafted from up-cycled saris.

‘From India with Love’ Candles

Inspired by the most enigmatic and magical cities across the country, our “From India with Love” collection of candles capture the essence of this vibrant country and its unique nuances. Each all-natural candle is hand-poured with botanical wax into beautiful, portable, reusable tins and infused with a signature blend of pure essential oils which impart aroma-therapeutic properties and purify the surrounding air. The 100% cotton wick burns cleanly for 25-30 hours without releasing harmful chemicals.

Available in six signature fragrances:

Goa ○ Delh i ○ Mumbai ○ Jodhpur ○ Hyderabad ○ Pondicherry

‘Aamchi Mumbai’ Collection 2014

Literally translated to ‘Our Mumbai’, we bring you a collection that captures the essence of the city through quirky prints and fun items. Birthplace of Bollywood, establishment of economy, testament to traffic and cornucopia of culture, Mumbai is home to a staggering 20 million Mumbaikars. Now that’s a lot of people living on one tiny island! Always teetering on a fine line between devastation and triumph, Mumbai is a nation unto its own. So as a tribute to this majestic city and the millions of people that make it home, we showcase iconic prints representing the life and times of Mumbai. Organic cotton pajamas colored with vegetables dyes, soft enough for baby skin and bags so delectable, even grown-up’s will covet them. We urge everyone to go ahead and make Mumbai theirs. The collection encompasses a range of loungewear for kids and women and a line of accessories for kids from bibs and mats to toys and aprons.

‘Banaasa + Baisa’ Collection 2013-14

The Forty Red Bangles journey takes a regal turn with the creation of it's latest collection. Named for the respectful terms of endearment given to a Rajput lord and lady, the collection captures the paradoxical simple elegance and understated opulence of Rajasthani royalty. Pure, creamy malai cotton is moulded into both free-fowing and impeccably structured shapes to form the basis of the collection. Thoughtful detailing has been built into the fabric itself for added richness and the ancient art of Dabu printing lends a rustic charm with splashes of color. The prints themselves are reminiscent of intricately carved jaali windows overlooking the city and the interlocked heart pattern tells a story of never-ending romance. Subtle and serene, these monochromatic pieces are a rejuvenated celebration of wardrobe staples, guaranteed to become timeless classics.

I Y Singapore Collection 2014

Our latest collection offers a novel way in which to discover the island city. Inspired by the life and times of Singapore, this collection plays with prints and colors to create a vibrant line of leisurewear and accessories. Infuenced by traditional oriental symbols of good fortune and combined with Indian design elements, each piece is truly exceptional. Feel the comforting embrace of our super soft organic cotton leisurewear while your little ones find their favorite landmarks on their 'I Y Singapore' pyjamas. Create your own collection of charms with our line of gorgeous, stackable necklaces and bracelets- the perfect pieces to proclaim your love for the lion city or to gift to loved ones as a cherished memento.

*All collections are available to view and purchase on www.fortyredbangles.com. Contact us for wholesale rates

Forty Red Bangles in the Press

Afternoon D&C

DNA

MidDay

MidDay

DNA

Grazia

Grazia

ELLE

ELLE Decor

Jodhpur POLO

The entire Forty Red Bangles range is available online at www.fortyredbangles.com

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