Forecasting Market Trends預測市場趨勢(ii)
Transcript of Forecasting Market Trends預測市場趨勢(ii)
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Forecasting Market Trends()
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1. Briefly state the rationale for developing this product.:(1)(2)
2. Point out the market trends in the area of developmentwhile describing the financial aspect of developing this
product:3. Visually depict the organizations strategy and approach
to developing the product.:a.b.
4. Summarize market survey results, particularly in terms ofthe product's commercial potential and categories ofproduct application: a.b.)
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3. Visually depict the organizations
strategy and approach to
developing the product.: a.b.
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Effectively promoting the use of solarenergy requires an emphasis not only onits continuous development to gain public
confidence in its ability to provide forenergy consumption in the future, but alsoon its applicability in a diverse array of
product appliances and facilities.
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After manufacturing facilities areestablished in China and Japan, twentychain stores and two branches will be
established in those countries. In the nexttwo years, $US 8,000,000 will be investedto establish three chain stores, along with
an administrative department to determinethe optimal locations for those stores.
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To foster its competitiveness, the domesticelectronic communications sector muststrengthen its research capabilities,
develop lower electromagnetic wavetechnologies and attract technologyprofessionals with expertise in
multidisciplinary fields.
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4. Summarize market survey results,particularly in terms of the
product's commercial potential
and categories of product
application: a.b.
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According to a recent market survey, althoughonly around 20% of all disabled elderly inTaiwan receive institutional-based care, the
market demand for institutional-based care is30% (Department of Health, 1997). The 10%difference is equivalent to a market scale of atleast 18,000 individuals. Moreover, the annual
growth rate for disabled elderly in Taiwan isnearly 20 %.
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According to Taiwans Annual Real EstateReport, an increasing number of individuals willlive independently in rented apartment unitslocated in housing complexes where the elderly
live exclusively. While such a trend is aimed atupper income elderly, marketing efforts shouldbe made to promote this future living trendamong this growth sector in Taiwan and gainsocietal acceptance in a traditional society
where the younger generation is normallyexpected to care for the elderly.
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With the number of knee osteoarthritispatients expected to increase from 15million in 2000 to 19 million in 2010, i.e.,
an increase of 26%, viscosupplements areexpected to undergo a surge in demand.Besides the enormous market potential forosteoarthritis medication, the market for
post-surgical anti-adhesion barriers is alsohighly promising.
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