FORD MOTOR COMPANYFORD MOTOR COMPANY

History of Ford

Henry Ford invented Henry Ford invented Ford in 1903.Ford in 1903.

The company The company started making the started making the Model-T in 1903.Model-T in 1903.

Ford started in Ford started in Dearborn, MichiganDearborn, Michigan

Ford’s Main Locations

Dearborn, Michigan

Geelong EngineGeelong, Victoria Australia

Hiroshima PlantHeadquarter District Japan

Taubate TransmissionTaubate,São Paulo Brazil

Ford World Headquarters in Ford World Headquarters in Dearborn, Michigan, USA, known Dearborn, Michigan, USA, known as the as the Glass HouseGlass House..

Ford's Ford's Dunton Technical Centre in inLaindon, , United Kingdom

The Ford Research Center in The Ford Research Center in Aachen, Germany

The Ford India plant The Ford India plant in in ChennaiChennai, , Tamil NaduTamil Nadu

MISSION AND MISSION AND VISSION VISSION

Ford VehiclesFord Vehicles

• As we all know that Ford Motor As we all know that Ford Motor Company manufactures Cars they Company manufactures Cars they also manufactures Tractors, Trucks, also manufactures Tractors, Trucks, School Buses too.School Buses too.

Slogan & LogoSlogan & Logo

• Built Ford Tough is Built Ford Tough is one of Ford’s most one of Ford’s most well known logowell known logo

• There other There other popular slogan is popular slogan is “have you driven a “have you driven a Ford lately if not, Ford lately if not, think again.”think again.”

Organizational structureOrganizational structure

Key people-Key people-

William Clay Ford, Jr.William Clay Ford, Jr.Executive ChairmanExecutive Chairman

Ford Motor Company Careers - Hiring Process Overview

•  Students and Recent Graduates 

•Experienced candidates Initial interviewOnsite Interview 

It has about 171,000 Employees (2012).

B.C.G -AnalysisB.C.G -Analysis star – Figo

Question mark – Eco sport

Cash cow – fiesta

Dog – Ikon

Relative Market Relative Market ShareShare

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Factors That Influence Ford Motors Operational Planning

• CompetitionFord faces both domestic and international competition, which

greatly influences its motor operational planning. Domestically, Ford faces competition mainly from General Motors and Toyota while internationally its main competitors are from China and Japan. Competitors' lowering their cost and raising their quality forces Ford to do the same to stay competitive in the markets.

• PoliticsPolitical factors also influence the strategic planning of Ford motor

since government laws and regulations are concerned with the production of more eco-friendly automobiles. These regulations also drive Ford to manufacture environmentally friendly and fuel-efficient cars.

• Consumer PreferencesConsumer needs and tastes largely affect the operational planning of

Ford Motors. Customers continually demand safer, better-quality vehicles at lower prices, which forces Ford Company to search for cheaper ways and means of production including outsourcing parts of its productions. The company constantly needs to adopt new methods and approaches to create unique, attractive automobiles that appeal to consumers.

• Technology:Technological changes occurring worldwide call for technological

changes within the Ford Motor Company. The effect of automation increases the production rate and lowers the cost of production.

• Fuel Prices:Increased fuel prices in the United States have largely affected all

automotive manufacturers, including Ford. Ford’s SVU customers seem to struggle with these prices, which encourages Ford to manufacture smaller cars that use less fuel. To gain more customers, Ford has manufactured hybrid vehicles such as the Mercury Milan and the Ford Escape.

Swot analysis:Swot analysis:In 2013

Strengths Weaknesses

1.Strong position in US market2.ECOnetic initiative3.Sound financial performance4.‘One Ford’ approach5.Significant growth in China

1.Poor environmental record2.High cost structure3.Unprofitable Europe operations

Opportunities Threats

1.Positive attitude towards “green” vehicles2.Increasing fuel prices3.New emission standards4.Growth through acquisitions

1.Decreasing fuel prices2.Rising raw material prices3.Intense competition4.Fluctuating exchange rates

Financial analysisFinancial analysis•Revenue is US$134.3 billion (2012)

•Operating income US$7.720 billion (2012)

•Net income is US$5.664 billion (2012)

•Total assets are US$190.6 billion (2012)

•Total equity US$15.99 billion (2012)

• Sales $134,252 million (2012).

Corporate social Corporate social responsibilityresponsibility• We define corporate social responsibility as being

willing to help others, being environmentally conscious and socially tolerant.

• Through our Ford Britain Trust, we provide grants to fund local education and other not-for-profit projects. 

• Our Skills for Life strategy aims to develop a skilled workforce committed to improving the business whilst maintaining employment opportunities now and for the future.

Rank May Rank Ytd Brand May YTD 2013 Q3 2012 Q4 2012 Q1 2013 Apr 2013 May 2013Ytd   2013

1 1 Toyota 561.531 3.119.390 10,3% 9,2% 9,5% 8,9% 7,9% 9,1%

2 2Volkswagen 526.357 2.624.869 8,0% 7,6% 7,6% 7,8% 7,4% 7,6%

3 3 Ford 516.293 2.285.511 6,4% 6,4% 6,3% 6,8% 7,3% 7,0%

4 4 Chevrolet 393.839 1.943.534 6,3% 5,9% 5,6% 5,9% 5,6% 5,9%

5 5 Hyundai 353.460 1.781.566 5,3% 5,4% 5,1% 5,4% 5,0% 5,1%

6 6 Nissan 326.109 1.731.762 5,3% 4,6% 5,4% 4,4% 4,6% 5,0%

7 7 Honda 312.666 1.577.856 4,8% 4,2% 4,6% 4,6% 4,4% 4,7%

8 8 Kia 212.499 1.031.538 3,3% 3,2% 2,9% 3,2% 3,0% 3,0%

9 9 Fiat 164.074 747.170 2,3% 2,2% 2,1% 2,3% 2,3% 2,3%

10 10 Renault 144.168 724.406 2,1% 2,2% 2,0% 2,3% 2,0% 2,3%

11 13 Audi 136.312 642.615 1,8% 1,7% 1,8% 2,1% 1,9% 1,9%

12 11 BMW 136.014 652.509 1,9% 2,0% 1,9% 1,9% 1,9% 2,0%

13 12 Peugeot 127.916 643.622 1,8% 1,8% 1,9% 1,9% 1,8% 1,9%

14 15 Wuling 122.924 681.691 1,6% 1,7% 2,1% 1,8% 1,7% 1,8%

15 14 Mercedes 121.285 588.950 1,7% 1,8% 1,7% 1,7% 1,7% 1,8%

World's Car Market: Top 50 Brands ranking. Ford is the fast growing.