Fooling the brain for sustainability for slideshare
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20th of mai, PECHA KUCHA NIGHT HASSELT – CREATIVE CLASS www.trinity-planning.be Fooling the human brain for sustainability
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This is a presentation for Pecha Kucha Night in Hasselt, organized by Creative Class VZW. It is about how we should address the human brain to encourage sustainable behavior
Transcript of Fooling the brain for sustainability for slideshare
20th of mai, PECHA KUCHA NIGHT HASSELT – CREATIVE CLASS
www.trinity-planning.be
Fooling the human brain for sustainability
Reflective system: Controlled Effortful Deductive Slow Self-aware Rule-following
Are we rational beings?
Why do we do this?
Automatic system: Uncontrolled Effortless Associative Fast Unconscious Skilled Routinious behaviour,
intuitive choice, habit
The Homer Simpson Brain
People are monkeys too
People are monkeys too
Whatisgonnaworkbest?
If you isolate your house, you’ll save 350 Euro a year
vs.
If you isolate your house, you won’t loose 350 Euro a year
Whatisgonnaworkbest?
If you isolate your house, you’ll save 350 Euro a year
vs.
If you isolate your house, you won’t loose 350 Euro a year
WhatwillLindado?
Bank Clerk and ac=vist in the feminist movement
vs.
Bank Clerk
WhatwillLindado?
Bank Clerk and ac=vist in the feminist movement
vs.
Bank Clerk
Wanna fight obesities?
Land of efficiency
Land of effectiveness
Doing the job right
Doing the right job
Can we fool the natural world too?
Peoplechoosewhatotherschose Peoplechoosewhatisclosestavailable Peoplechooseforthestatus‐quo Peoplechoosenottolose PeoplechooseasHomerSimpson(intuiAve)and
jusAfytheirchoiceasCaptainSpock(raAonal)
Sustainability is a creative opportunity!
www.trinity-planning.be
