Food Packaging 101
-
Upload
createitpkg -
Category
Business
-
view
320 -
download
5
description
Transcript of Food Packaging 101
Food Packaging 101 Presented by Maggie Lawson & Nate Hibl
Now We’re Cookin’ Seminar “Food Product Packaging”
February 10, 2014
It all starts with a vision
Who are my compe,tors?
What can I provide that
others cannot?
Who is my Target Market?
Where can I get my resources?
Barcodes come in in all sizes, shapes, and colors. What will work best for your product?
www.guides.wsj.com
CreaPng a Barcode
“Universal product codes — UPCs — are the 12-‐digit numbers that appear under the barcodes on many U.S. products. They are given out by GS1 US, a nonprofit group that sets standards for internaPonal commerce. Here’s how it works: Businesses pay to join GS1 US, and in exchange, it assigns each member its own idenPficaPon number that appears as the first part of its UPC.”
Is it Scannable?
u What size does it need to be? u Can it fit my design – truncated barcodes work too! u How much does it cost?
Facts on Barcodes
u Truncated or shortened barcodes work, however the width will need to be increased in order to scan at a grocery store. The width is more important than the height.
u Scannable barcodes are read in percentages; 100% scannable, 80% scannable (i.e., 80% of the Pme it will be scannable).
u Colors DO maber in barcodes. We highly recommend brown and black to improve scan ability. The color red is one example that is unscannable due to the red radar in scan machines.
u Standard barcodes contain 12 digits (the first number and last number are not always needed, one is to signal the scanner device to start reading and the last is to signal the scanner device to stop).
NLEA NaPonal Labeling & EducaPon Act
u NutriPon Facts must be presented in bold print and larger than any other printed informaPon in the nutriPon label
u Print must be in both upper and lower case in an easy to read type style
and with sufficient contrast to assure readability. u NutriPon informaPon must be set off in a box. The format requires that
headings and nutrients be separated by "bars“ – visit hbp://www.fda.gov/iceci/inspecPons/inspecPonguides/ucm074948.htm for more informaPon.
Packaging Types & Examples
Folded Carton
Flexible Packaging
Pressure SensiPve
Corrugated Packaging
Side Fill Pouch
Top Fill Pouch
Fulfillment
Co-‐Packers
PROS: u Time is money u Focus on other important aspects u Efficiency u Beber product? u Increased profits?
CONS: u Do they have the same value as
your company? u Will they meet your Pmeline?
What are the costs involved in creaPng a package?
u CreaPve Time/Design ~ $100.00 per hour
u Die Cost (if needed, not needed in digital prinPng) ~ $400.00
u Plate Charges (Flexible Packaging) ~ $300.00 -‐ $400.00 per plate (NOTE: Keep in mind when crea9ng a design – each color will need a plate!!!)
u Proofs (usually there is only a cost for a “Contract” or “Epson” proof) ~ $150.00
u Mockups (usually white) ~ Varies depending on size, but usually around $50.00 -‐ $100.00 a piece
Food Safety CerPficaPons
u AIB Food Safety Audits h:ps://www.aibonline.org/
u ISO – InternaPonal OrganizaPon for StandardizaPon h:p://www.iso.org/iso/home.html
Thank you for your Pme!
u Maggie Lawson Create It Packaging -‐ h:p://www.createitpkg.com/
u Nate Hibl Belmark -‐ h:ps://www.belmark.com/