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Flying Highfor Saudi ArabiaLevel 4

ConsumerismUnit 3

Consumerismis a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts

Patterns of buyingPatterns of buying

Patterns of buyingTypicalmanner in whichconsumerspurchasegoodsorservices(orfirmsplace theirpurchase orders) intermsof amount,frequency, timing, etc.

Patterns of buying

Patterns of buying

SpeakingIn pairs, look at the photographs. What are the most important Factors in buying these kinds of items?

Price quality--- design ---convenience--- other factors

Make a list of the last three non-food items you bought. Why did you buy them? Compare your list with your partners.

Listening and speakingListen to the conversation between two friends and check ()the articles of clothing you hear.

Listening and speakingb Listen to the conversationagain. What do Stephanieand Ann think about whenthey buy their clothes?In groups, answer thesequestions.1 When was the last time youbought some clothes?2 What did you buy?3 Where did you buy theitems?4 How long did you take tochoose the clothes?5 How did you pay for theclothes?6 Why did you buy the items?

clothes

Word builder: clothes

Complete the sentences below with wordsand phrases from the box. Use a dictionary ifnecessary. You can use each word only once.

b In pairs, discuss these questions.1 What are some fashionable trends at themoment?2 What are the in colors this year?3 What clothes do you personally think are cool?4 Where can you usually find good clothingbargains?Reading and speakingRead the article quickly and identify the twotypes of promotion that are mentioned.

b Read the article again and answer these questions.1 What kinds of people endorse products?2 Which sports are mentioned?3 What kinds of events do companies sponsor?4 Why do the two kinds of promotion mentioned work?

c In groups, discuss these questions.1 What brands of products do you use?2 Do you think advertising influenced yourdecision to buy these brands, or was it a friendsinfluence?3 In Saudi Arabia, who endorses products? Whichcompanies sponsor events?

hard sellInadvertising, ahard sellis an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to asoft sell.Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Frank Kardes and others have concluded that a soft sell with an inferred conclusion rather than an overt hard sell can often be more persuasive.

SpeakingWhich companies do you associate with theproducts listed? Write down one or two namesfor each product. Compare your answers withthose of a partner.

Why do you think you rememberedthese companies? How many ofthem are local and how manyare international?

2 Reading and speakingLook at the photographs and answer thesequestions.1 Where do you usually see advertisements?2 What advertisements have you been seeing alot recently?3 What made you remember those particularadvertisements?

Advertising sells!

Advertising sells!

2 Reading and speakingb Now read the article and listthe places where advertisingis used.

c Read the text again andanswer the questions.

1 Why do companiesadvertise their products or services?

2 Why do advertisers use slogans?

3 What is strange about the Kellogg slogan?

4 What is one thing advertisers use to make people buy their products?

5 How may shopping changein the near future?

present perfect progressive

present perfect progressive

Useof Present Perfect Progressiveputs emphasis on the duration or course of an action (not the result)Example: Shehas been writingfor two hours.action that recently stopped or is still going on Example: Ihave been livinghere since 2001.finished action that influenced the present Example: Ihave been workingall afternoon.

ExamplesSignal words

Usage

Form

I have been working all day.He has been working.I have not been..She has not been..Has she been..?Have you been...?Since, for, all day, all the time etc.Something has started in the past and is still going on+ have/has + been + inf +ing - have not/has not + been + inf + ing? have/has + been + inf + ing

Grammar builder: present perfect progressiveLook at these examples and answer the questions below.Advertisers have been using the same techniques for many years.Have you been watching the documentaries on Channel 5?He hasnt been sleeping well recently.1 Does the present perfect progressive indicate a past activity that is still continuing, or one that is over?2 What is the structure of the present perfect progressive? What are the three verbs used and the form of each one?

Complete the sentences with the present perfect progressive form of the verbs in parentheses.1 Companies ____________________________ (advertise) on TV since the 1940s.2 How long ____________ the game ______________________ (play).3 Advertisers ____________________________ (use) slogans for well over 100 years.4 Im tired because I ____________________________ (study) for an exam.5 We ____________________________ (not live) here for very long, so I dont know the area well.

Write two or three sentences about activities that you have been doing or situations that you havebeen living in. In groups, read and discuss your sentences.A: Ive been writing my thesis.B: When do you think youll finish it?A: In a month or two, I hope.

Listening, writing, and speakingListen to the interview with a marketing expert.List the four key factors he mentions formarketing a product or a service.

With another pair, read each others plans. Nowimagine the plans have been put into practice,but the results have not been good. Discussthe marketing strategies and what should bechanged. In your opinion:

1 does the other pair have a good product for the market?

2 have they been selling it at an appropriate price?

3 have they been promoting it in the right places and in the right way?

4 would their promotion convince you to buy the product? Why? / Why not?

Spotlight on a corporation

Spotlight on a corporation

Spotlight on a corporation

What is a Corporation?

In a general sense, acorporationis a business entity that is given many of the same legal rights as an actual person. Corporations may be made up of a single person or a group of people, known as sole corporations or aggregate corporations, respectively.

. Word builder: collocation

Speaking, reading, and writing

Look at the photographs and answer these questions.1 Which company owns this building?2 Which movies or TV shows have you seen made by this company?3 Did you like them? Why? / Why not?

What do you know about Walt Disney? Write three things youknow about him or his company and tell your classmates.

In pairs, look at the fact sheets below. Student A, ask StudentB questions to complete Fact Sheet A. (Student B, find theinformation in your reading passage on page 79); Student B, askStudent A questions to complete Fact Sheet B (Student A, find theinformation in your reading passage on page 79).

d Now read both texts tocheck your answers. Whatother information did youlearn about Walt Disney?Grammar builder: present perfect progressivevs. present perfect simplepresent perfect progressivevs. present perfect simple

In pairs, look at these examples and answer the questionsbelow.A To date, the Disney company has made almost 50 full-lengthanimated movies.B Since 1950, it has been making live movies as well asanimated ones.C Ive been writing my thesis. I should finish soon.1 In which example could you use either the presentperfect progressive or the present perfect simple?2 In which example do you have to use the present perfectprogressive?3 In which example do you have to use the present perfect?4 Why do you have to use the present perfect progressivein one example and the present perfect simple in theother?

Write two sentences about something youve been doingand will (or may) continue to do, and two sentences aboutsomething youve done and completed. In pairs, read yoursentences and talk about them.Pronunciation: review of numbersRead these rules. Then practice the numbersbelow. With dates, use ordinal numbers. You see:December 5, 1901; you say: December fifth,nineteen oh one. With money, you see: $8 million; you say: eightmillion dollars. Large numbers are divided into millions,thousands, and hundreds: 1,377,468 is onemillion, three hundred seventy-seven thousand,four hundred sixty-eight.1 January 27, 1989 4 March 4, 20012 $4,240 5 $1,499,0003 270,860 6 8,934,756

Listen and check.Write four numbers and dates. Read them to apartner and ask him / her to write them. Checkto see if they are correct.

Listening and speakingWork in groups and discuss these questions.1 What activities is the Walt Disney Companyinvolved in?2 Which Disney products have you bought?Listen to the radio interview with a businessjournalist. Check (.) the business areas youhear for the Disney Corporation.Listen to the radio interview with a businessjournalist. Check () the business areas youhear for the Disney Corporation.

In groups, think of other big companies you know. What areas are they involved in?Swatch, the watch maker, has now joined withMercedes to make cars!

Lifeline to advertising andmarketingadvertising andmarketing

Marketing vs. Advertising: What's the Difference?

Advertising:The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.Marketing:The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

advertising andmarketing

: .

Lifeline to advertising andmarketingListening and speakinga In pairs, look at the quiz and guess the facts about advertising.

b Listen to the first part of a talk on your answers about general advertising and check advertising

c Listen to the second part of the talk and check your answers about children and advertising.

Reading andspeakingIn pairs, discuss why youthink advertisers focus somuch on children.

Purchasing power

What DoesPurchasing PowerMean?1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power isimportant because, all else being equal,inflation decreases the amount of goods or services you'd be able to purchase.

2. In investment terms, the dollar amount of credit available to a customer to buy additional securities against the existing marginable securities in the brokerage account.

( ) .

Read the article on page 29quickly to find the answerto exercise 2a.

Synonyms are different words with identical or at least similar meanings

Word builder: synonymsMatch these words from the text with their meanings.

Writing and speakingIn pairs, think of an advertisement aimed atchildren. Use the questions in the box andthe example opposite to help write a description.

Now describe the advertisement toanother pair.

Dial up a word2ABC13DEF5JKL4GHI6MNO8TUV7PQRS9WXYZ0*#1synonyms2-household3-products4-purchases5-techniques8990Whats out?

Summarize the new information in this concepting map

90--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Answer these questionControl your knowledge progress

Thank you for your listening Good bye

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