first closing 2010 recovry
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Transcript of first closing 2010 recovry
ϯ ΪΣΔϴΑϮϴϠϘϟΔψϓΎΤϣΕΎψϓΎΤϣ ήμ ϣΎϬΘϤλ ΎϋϭΎϬϨΑΏϮϨΠϟϦϣΎϫΪΤϳϭΎΘϟΪϟ α έΪϨϋϞϴϨϟϕήηΔϘτϨϤΑΔϴΑϮϴϠϘϟ ΔψϓΎΤϣϊ ϘΗϭ ΓήϫΎϘϟΔψϓΎΤϣ ΓΰϴΠϟΔψϓΎΤϣϭΎΘψϓΎΤϣ˱ϻΎϤηϭΔϴϠϬϗΪϟΎ˱ϗήηϭΔϴΑήϐϟϭΔϴϗήθϟΔψϓΎΤϣΔψϓΎΤϣΎΑή ϭϏΔϴϓϮϨϤϟΔψϓΎΤϣήΒΘόΗ
ϥϮϠΣϭήΑϮΘϛϦϣα ΩΎδϟϭΓΰϴΠϟϭΓήϫΎϘϟ ΕΎψϓΎΤϣϰϟΔϓΎο ϹΎΑ ϯ ήΒϜϟΓήϫΎϘϟϢϴϠϗϲϓΔΜϟΎΜϟ ΔψϓΎΤϤϟΔϴΑϮϴϠϘϟ
ΩΪϋϦϣΔϴΑϮϴϠϘϟ ΔψϓΎΤϣϥϮϜΘΗ9ΩΪϋϭϥΪϤϟϭΰϛήϤϠϟΔϴϠΤϣΕΪΣϭ9ˬϥΪϣ2ΩΪϋϭϰΣ46ΎϬόΒΘϳΔϳϭήϗΔϴϠΤϣΓΪΣϭ195ϭΔϳήϗ901ήϔϛϭΔΑΰϋ
ϡΔψϓΎΤϤϟϥΩ
ΎϬϨΑ - ΏϮϴϠϗ - ΔϳήϴΨϟήσΎϨϘϟ -- ΔϤϴΨϟήΒη -- ΔϜϧΎΨϟ - ήϜηήϔϛ - ήσΎϨϘϟϦϴΒη - ΥϮσ-
ϲϓϯ ήϳΪϘΘϟΔψϓΎΤϤϟϥΎϜγΩΪϋώϠΒϳ ϥΎϜδϟ2006( 4686804ΎϬϨϣ )ΔϤδϧ2403978ΩΪϋϭˬ έϮϛΫ2282826ήπΤϟϥΎϜγώϠΒϳϭΙ Ύϧ1997411ϒϳήϟϥΎϜγϭΔϤδϧ2589393 ΔϤδϧ
Ϣλ ΎόϟΓ ΎϬϨΑ ΔϨϳΪϣήΒϛ ΔϤϴΨϟήΒη φϓΎΤϤϟ ϦϴδΣϲϟΪϋ
ΔΣΎδϤϟ100109Ϣϛ sup2 ϥΎϜδϟΩΪϋ4340000
ΔϓΎΜϜϟ20ϢϛΔϤδϧsup2 ΚϴΣϦϣΔΒΗήϟ5
2 Accountant
2 Warehouse Keeper
7 Workers
First Accountant WS SV 2 PH RET SV
2 Cashier
1 OOH
6 Customer Service
1 WS PP
2 WS Foods
2 O-T
8 CV
S ABDALLAHASM
WS Foods
WS PP
Super market
BIG GROCERY
SMALL GROCE
RY
Pharmacies
OOH TOTAL
Outlets Covere
d138 60 2 161 1697 360 210 2628
Total univers
e210 143 2 187 10023 1290 1218 13073
66 42 100 86 17 28 17 20
Classification
Qal
ubia
ECO PLAN amp ACH
20252025202520252025
202520252025 2025
2640 2640 2670
24221834 1933 22012411 2450232824302213 2236 2417 2436
1201141201101091081199591 92 92 91
0
500
1000
1500
2000
2500
3000
ECO PLAN ECO ACH ECO
PC PLAN amp ACH
652361686168616861686168616861686168 6168
6888 68887248
3687
4877
58156038 6306589061325960 5969
68716579
10295100969694987960 100 96 90
0
1000
2000
3000
4000
5000
6000
7000
8000
PC PLAN PC ACH PC
LPC PLAN amp ACH
41250
3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120
3861243046
326723158832407 31616
3707030603 2961824470
20550
12011913268 81 101 98 104 108 107 104 123
05000
100001500020000250003000035000400004500050000
LPC Plan LPC ACH LPC
AVG LPC PER P C
5863
55555 5 5 5 5 5 5 5
6254753 52 53
58506
517
501
557
0
1
2
3
4
5
6
7
Plan Actual
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
2 Accountant
2 Warehouse Keeper
7 Workers
First Accountant WS SV 2 PH RET SV
2 Cashier
1 OOH
6 Customer Service
1 WS PP
2 WS Foods
2 O-T
8 CV
S ABDALLAHASM
WS Foods
WS PP
Super market
BIG GROCERY
SMALL GROCE
RY
Pharmacies
OOH TOTAL
Outlets Covere
d138 60 2 161 1697 360 210 2628
Total univers
e210 143 2 187 10023 1290 1218 13073
66 42 100 86 17 28 17 20
Classification
Qal
ubia
ECO PLAN amp ACH
20252025202520252025
202520252025 2025
2640 2640 2670
24221834 1933 22012411 2450232824302213 2236 2417 2436
1201141201101091081199591 92 92 91
0
500
1000
1500
2000
2500
3000
ECO PLAN ECO ACH ECO
PC PLAN amp ACH
652361686168616861686168616861686168 6168
6888 68887248
3687
4877
58156038 6306589061325960 5969
68716579
10295100969694987960 100 96 90
0
1000
2000
3000
4000
5000
6000
7000
8000
PC PLAN PC ACH PC
LPC PLAN amp ACH
41250
3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120
3861243046
326723158832407 31616
3707030603 2961824470
20550
12011913268 81 101 98 104 108 107 104 123
05000
100001500020000250003000035000400004500050000
LPC Plan LPC ACH LPC
AVG LPC PER P C
5863
55555 5 5 5 5 5 5 5
6254753 52 53
58506
517
501
557
0
1
2
3
4
5
6
7
Plan Actual
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
WS Foods
WS PP
Super market
BIG GROCERY
SMALL GROCE
RY
Pharmacies
OOH TOTAL
Outlets Covere
d138 60 2 161 1697 360 210 2628
Total univers
e210 143 2 187 10023 1290 1218 13073
66 42 100 86 17 28 17 20
Classification
Qal
ubia
ECO PLAN amp ACH
20252025202520252025
202520252025 2025
2640 2640 2670
24221834 1933 22012411 2450232824302213 2236 2417 2436
1201141201101091081199591 92 92 91
0
500
1000
1500
2000
2500
3000
ECO PLAN ECO ACH ECO
PC PLAN amp ACH
652361686168616861686168616861686168 6168
6888 68887248
3687
4877
58156038 6306589061325960 5969
68716579
10295100969694987960 100 96 90
0
1000
2000
3000
4000
5000
6000
7000
8000
PC PLAN PC ACH PC
LPC PLAN amp ACH
41250
3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120
3861243046
326723158832407 31616
3707030603 2961824470
20550
12011913268 81 101 98 104 108 107 104 123
05000
100001500020000250003000035000400004500050000
LPC Plan LPC ACH LPC
AVG LPC PER P C
5863
55555 5 5 5 5 5 5 5
6254753 52 53
58506
517
501
557
0
1
2
3
4
5
6
7
Plan Actual
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
ECO PLAN amp ACH
20252025202520252025
202520252025 2025
2640 2640 2670
24221834 1933 22012411 2450232824302213 2236 2417 2436
1201141201101091081199591 92 92 91
0
500
1000
1500
2000
2500
3000
ECO PLAN ECO ACH ECO
PC PLAN amp ACH
652361686168616861686168616861686168 6168
6888 68887248
3687
4877
58156038 6306589061325960 5969
68716579
10295100969694987960 100 96 90
0
1000
2000
3000
4000
5000
6000
7000
8000
PC PLAN PC ACH PC
LPC PLAN amp ACH
41250
3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120
3861243046
326723158832407 31616
3707030603 2961824470
20550
12011913268 81 101 98 104 108 107 104 123
05000
100001500020000250003000035000400004500050000
LPC Plan LPC ACH LPC
AVG LPC PER P C
5863
55555 5 5 5 5 5 5 5
6254753 52 53
58506
517
501
557
0
1
2
3
4
5
6
7
Plan Actual
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
PC PLAN amp ACH
652361686168616861686168616861686168 6168
6888 68887248
3687
4877
58156038 6306589061325960 5969
68716579
10295100969694987960 100 96 90
0
1000
2000
3000
4000
5000
6000
7000
8000
PC PLAN PC ACH PC
LPC PLAN amp ACH
41250
3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120
3861243046
326723158832407 31616
3707030603 2961824470
20550
12011913268 81 101 98 104 108 107 104 123
05000
100001500020000250003000035000400004500050000
LPC Plan LPC ACH LPC
AVG LPC PER P C
5863
55555 5 5 5 5 5 5 5
6254753 52 53
58506
517
501
557
0
1
2
3
4
5
6
7
Plan Actual
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
LPC PLAN amp ACH
41250
3432032520325203012030120 30120 30120 30120 30120 30120 30120 30120
3861243046
326723158832407 31616
3707030603 2961824470
20550
12011913268 81 101 98 104 108 107 104 123
05000
100001500020000250003000035000400004500050000
LPC Plan LPC ACH LPC
AVG LPC PER P C
5863
55555 5 5 5 5 5 5 5
6254753 52 53
58506
517
501
557
0
1
2
3
4
5
6
7
Plan Actual
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
AVG LPC PER P C
5863
55555 5 5 5 5 5 5 5
6254753 52 53
58506
517
501
557
0
1
2
3
4
5
6
7
Plan Actual
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Middle Delta First
179149965 36955256
ALI ELAWDY SAYED ABD ALLAH
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Whole Delta First
444103845 36955256
Gamal yousf SAYED ABD ALLAH
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
over acheivement groth20102009
74859302543695382329467893
YEAR 2010 TOTAL GROWTH
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Tea Total 7883901 11916777 512 4032875 405
HPC Total 11924337 15401083 292 3476746 349
Foods Total 7187505 9637397 341 2449892 246
cat shareBrand YTD 2009 YTD 2010 Growth over ach
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
GSV
1st
Lipton Dust Total 9393005 254
2nd
Knorr Boullion Cubes Total 6701105 181
3rd
GM Soap Total 5055633 137
4th
Lux Soap Total 1748983 47
5th
Signal Cavity Fighter Total 1678240 45
24576966 665total 5 brand
BRAND
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
mist01
cif01
Rexona27
Close up09
Axe16
Clear18 FAL
23Comfort
05
S Light09
sig48
Ssilk33
T Dove10
Lifebuoy14
Lux54 C T C
20
Cubes186
T B46
Dust260
Instant10
M Maker05
Vegetar23
GM140
Paste43
T B
C T C
Dust
Cubes
Vegetar
Instant
M Maker
Paste
GM
Lifebuoy
Lux
T Dove
sig
Ssilk
Rexona
Close up
Axe
Clear
FAL
Comfort
S Light
cif
mist
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Sub Channel 2009 2010 GrowthW S 13485922 19288340 43
W S P P 5135048 6269190 22W S TOT 18620970 25557530 37
RETAIL C V 4343613 5704202 31PHA 415317 712582 72O T 5817428 4618793 -21
O O H 270565 360717 33RET TOT 10846924 11396293 5TOTAL 29467893 36953823 254
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Sub Channel 2010 GrowthW S 19288340 52
W S P P 6269190 17W S TOT 25557530 69
RETAIL C V 5704202 15PHA 712582 2O T 4618793 12
O O H 360717 1RET TOT 11396293 31TOTAL 36953823
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
GSV Discount Net Profit WC ROI
35686560 1 356866 1750000 204
TOTAL R O I 2010
COSTGSV
39899616525013000
TOTAL COST 2010
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Customer Name
2009 G S V 2010 G S V 2010 O P 2010 ACH
اوالدالبكرى 553568 2818398 2500000 1127عصاممسلم 1406782 1892084 1450000 1305
شركهالبركهجمله 26552 1640785 1300000 1262مكتبالحمد 1206120 1379090 1250000 1103
نيازىالصباحى 800868 1218674 825000 1477مجديعبدالرحيم 1203794 800000 1505
شركةالدبيكى 761645 1066575 900000 1185شركةاالمير 1079 1054336 350000 3012
احمدعليوهجمله 1272757 1010464 750000 1347اوالدحجاب 541936 675914 545000 1240طيبهنوى 16734 480358 450000 1067
القليوبى 462523 468809 465000 1008جادالله عالء 1978 439666 275000 1599
د جمالابوزيد 333626 402979 400000 1007رزقاالزهرى 38 344799 250000 1379
مكتب - االيمان - 293866 326621 300000 1089اوالدجودة 252090 187156 255000 734
كمالابودومة 266062 124146 267000 465TOTAL 8198225 16734648 13332000 1255
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
loyalty scheme
45
Total Customer
55
36955256 16734648 20220608
TOTAL TO LOYALTY SCHEME OTHER CUSTOMER
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Lux shower Lux soap
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Before After
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
Before After
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
wleed elhadry ( merchandising )HANY BAHERY ( retail s V )
sayed abdallah ( a s m )
thanks best regards
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-
- Slide 1
- agenda
- 2
- Slide 4
- Slide 5
- First trade structure
- Slide 7
- Slide 8
- Slide 9
- Slide 10
- Slide 11
- Slide 12
- First share from middle delta
- First share from whole delta
- Slide 15
- 2010 closing secondary growth to
- 2010 closing secondary growth by category
- Slide 18
- Slide 19
- Slide 20
- Slide 21
- Sub channel year 2010 chart
- Slide 23
- COST amp ROI year 2010
- Slide 25
- LOYALTY SCHEME RESULT YEAR 2010
- Slide 27
- Slide 28
- Spread display
- Unilever Spread display
- Slide 31
- Slide 32
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- Slide 37
- Slide 38
- Slide 39
- Slide 40
- FIRST TEAM
- Slide 42
-