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Table of content

Company Profile

INTRODUCTION

ADVERTISING

IMPORTANCE OF ADVERTISING ECONOMIC AND SOCIAL IMPLICATIO OF ADVERTISING

5 MS OF ADVERTISING

TYPES OF ADVERTISING

Charts And Comments

Finding

Conclusion

Bibliography

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company profile

Mother dairy Delhi was setup in 1974 under theoperation flood program it is now holy on company of

the national dairy development board [NDDB]

It has market share of 66% in the branded sector of

DelhiIt sales 2.3 million litre of milk daily

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Advertising is a paid form of non personalpresentation of promotion of ideas goods or

services by an identify sponsors (American

Marketing Association)

Advertising consist of all the activities involving presentingto a non personal oral

Or visual openly sponsor messages regarding a

product service or idea this message called anadvertisement is disseminated through one or

more media is paid for the unidentified sponsor .

(WJ Stanton) .

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IMPORTANCE OF ADVERTISING

Benefit to manufacturer

Benefit to Retailer

Benefit to Customer

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Economic and socialImplication of Advertising

-Soc ial Imp l icat ion :

It tend to develop monopoly

It increased the price of goods and

serviceEconom ic Impl icat ion :-

Advertising is a key growth of national

economic growthAdvertising is a source of information

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5M.S of Advertising :-

Mission

Money

MessageMedia

Measurement

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Types of advertising

Print Advertising

Outdoor Advertising

Broadcast advertisingCovert Advertising

Public Service Advertising

Celebrity Advertising

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Charts & comments

COMMENTS

Awareness about daily products is higher than other products. But as all the products

are sold through company franchised outlets most of the respondents were aware of

the products of MDIL.

150 150

97

69

121

78

99

150 150

88 88

63

47

0

20

40

60

80

100

120

140

160

Milk Curd Ice-cream Juices

Vegetables Frozen Vegetables Ghee Lassi

Butter Pickles Jam Vegetable Oil

Cheese

Which of the following mother dairy product are you aware of ?

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COMMENTS

All the products of MDIL are consumed on daily basis by

respondents that include milk, curd, butter etc.

2. How often do you consume Mother Dairy Products?

150

0

0

0 20 40 60 80 100 120 140 160

Daily

Occasionally

Never

Daily Occasionally Never

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3. How often do you purchase the Mother Dairy products?

The purchase frequency of the respondents in shown in above graph its the highest for milk

products. MDIL is known to be a milk products company.

78

21

22

18

39

21

88

150

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Daily Once a week Fortnightly

Milk Products Vegetables Frozen Products Jam, Pickles, etc

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6. Who influence you to purchase the brand?

As evident from above the influence of the family members is the highest.

145

19

78

98

Family

Friends

Advertisement

Self

7 I hi h di h th d ti t f M th D i d t ?

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7. In which media you have seen the advertisement of Mother Dairy products?

COMMENT

Mother Dairy ads are mostly visible on TV followed by Newspaper.

TV

57%Billboard and

hoardings

9%Magazine

8%

Newspaper

14%

Internet

0%

Other

12%

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1.8. Which of the following would affect your choice of Mother Dairy Products?

COMMENTS

The most important factor affecting the buying decision for MDI products is quality.

33%

46%

100%

67%

54%

No e ffe ctive a t all Affecting the most

Quality Price Promotional campaigns

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9. What is our opinion towards Mother Dairy Products?

COMMENTS

30% of the Respondents rated that Mother dairy products are excellent.54%

of the respondents rated as good and 13% of the respondents rated as

average quality. 3% rated that Mother dairy products are of poor quality.

30%

54%

13%3%

Excellent Good Average Poor

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FINDINGS & conclusion

- Milk and Milk products are having high demand and are

considered as essential products. Most of the people wereaware about

daily products of mother dairy like milk, curd, ice cream etc.

- The products of MDIL are consumed on daily basis by

respondents that include milk, curd, butter etc.

- The purchase frequency of the respondents as shown in the

above graph is maximum for milk products.

- The main purchasing factors for Mother Dairy products are

quality & brand image are considered important factors. Quality and

brand image plays a dominant role. Milk and Milk products move in the

market due to its quality and brand.

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BIBLIOGRAPHY

Marketing management Philip Kotler

Marketing research Philip Kotler

Marketing research C.R. Kothari

WEBSITE

www.motherdairy.com

www.wikiepidia.com

www.google.com

http://www.motherdairy.com/http://www.motherdairy.com/http://www.google.com/http://www.google.com/http://www.motherdairy.com/http://www.motherdairy.com/http://www.amul.com/

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