Final presentation, building publics, suryabala
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Transcript of Final presentation, building publics, suryabala
Situation Analysis Ø “Home Depot does not encourage employee personal and professional growth” (Glassdoor ‘14)
Ø Sep ’14 data breach impact 56 million customers’ credit card information (NYT ‘14)
Ø 83% of employees approve Frank Blake as the company CEO (Glassdoor ‘14)
Ø The Home Depot US retail president Craig Menear will be announced as the company’s new CEO in Nov ’14 (HousingWire ‘14)
Key Business Goals Ø Increase in data security and sales,
retaining and increasing loyal customers
Ø Establish the retail outlet’s reputation by
gaining employee and customers’ trust
Ø Build a strong employee management with
new leadership
Building Publics
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Employee Audiences Ø C-suite management
Ø Business managers
Ø Tech support employees
Ø Part-time employees
Ø Other employees
Building Publics
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Communication Objectives Ø Improve employee engagement by 25%
by the end of the fiscal year 2014 – 2015
Ø Increase awareness on data security by
20% and steps to mitigate risks by 1Q15
Ø Introduce the new leadership and adapt
to a new work culture in 4Q14 and 1Q15
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Key Communication Strategies
Ø Qualitative and quantitative research on employee engagement
Ø Educate employees on organization’s technical support and importance of data security
Ø Deliver structured messages on the business drivers and the business mission
Ø Face-to-face communication on the leadership change and its implications
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Communication Tactics
Objective 1: Improve employee engagement
Ø Employee engagement survey
Ø “Home.Network” program
Ø Focus groups
Ø Online forum
Ø Social events
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Communication Tactics Objective 2: Increase awareness on data security
Ø Posters
Ø Online training course
Objective 3: Introduce the new leadership
Ø Executive memo
Ø Enterprise meeting
Ø Town hall meetings
Ø Webcast
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Measurement
Ø Number of participants
Ø Number of innovative ideas proposed by the employees
Ø Feedback forms
Ø Google Analytics tracker
Ø Sound bites
Ø Active participation in the Q & A sessions
Ø Performance reviews
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Conclusion
Effective two-way symmetric internal communication
program to establish employee satisfaction and
productivity, customer loyalty, leading to increase in profit.
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