Filiera corta a isola della scala verona per sodalitas feb 2014 inglese (1)

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Università di Trento Laboratorio di Internazionalizzazione e Innovazione d’Impresa REPUBLIC OF SIERRA LEONE Sierra Leone Italian Promotion Investment (Export \ Import) Development SupporT - SIPID THE REPUBLIC OF SIERRA LEONE CONSULATE NORTHERN REGION \ ITALY CHAMBER OF COMMERCE TRADE SECTION (SCC) Rotary e Lions Come viene proposto il progetto alla Sierra Leone ma anche ad altri paesi How the project is proposed in Sierra Leone but also to other countries 1. Scambi di docenti e studenti tra le università e i centri di ricerca dei due paesi 1. Exchanges of teachers and students between universities and research centers of the two countries 2. Identificazione dell’ area dove provare il progetto 2. Identification of the area where you can develop the project 3. Valorizzazione della persona attraverso le associazioni di volontariato e le cooperative di lavoro (Farmer Business Organization- FBO) 3. Enhancement of the person through voluntary associations and co-operatives (Farmer Business Organization-FBO) 4. Verifica delle caratteristiche del territorio e identificazione del gruppo di lavoro locale nel quale inserire esperti italiani 3. Check the characteristics of the land and identification of the local working group in which to place Italian experts 5. Collaborazione con i consorzi agrari italiani per realizzare strutture simili (Agricultural Business Centres ABC) 5. Collaboration with the Italian agricultural consortia to achieve similar structures (Agricultural Business Centres - ABC) 6. Finanziamenti all’agricoltura per migliorare la produzione 5. Loans to agriculture to improve production 7. Finanziamenti alle attività artigiane e alle PMI del terzo settore 6. Loans to SMEs and craft activities of the third sector 8. Finanziamenti a Resort di alto livello 7. Loans to high level Resort 9. Definizione di piani di promozione turistica 8. Definition of plans to promote tourism 10. Sviluppo di piani di agriturismo 9. Development of farm plans In parallelo e per le risorse minerarie esistenti promozione di attività industriali almeno per prime lavorazioni di minerali In parallel if there are mineral resources we can promote industrial activities at least for the initial processing of minerals

description

- Farmers do not provide their product to large buyers, instead they work it directly ( stack ) and give it straight to the consumer (food , aggregation with other products , production of cookies and crackers , etc.). - In this situation any proposals for collaboration between entrepreneurs find fertile ground because it is in the producer’s interest to make his land more attractive ( local tourism, international tourism , etc.). - In Isola della Scala we can find a few important initiatives : - Consortium of Rice: obtained IGP and subsequently won both regional and national funding for the promotion of the product - Rice Fair : it has become the most important promoter of rice and related products

Transcript of Filiera corta a isola della scala verona per sodalitas feb 2014 inglese (1)

Page 1: Filiera corta a isola della scala verona per sodalitas feb 2014 inglese (1)

Università di Trento

Laboratorio

di Internazionalizzazione e

Innovazione d’Impresa

REPUBLIC OF SIERRA

LEONE

Sierra Leone – Italian Promotion

Investment (Export \ Import)

Development SupporT - SIPID

THE REPUBLIC OF SIERRA LEONE CONSULATE NORTHERN

REGION \ ITALY CHAMBER OF COMMERCE TRADE SECTION

(SCC)

Rotary e

Lions

Come viene proposto il progetto alla Sierra Leone ma anche ad altri paesi

How the project is proposed in Sierra Leone but also to other countries

1. Scambi di docenti e studenti tra le università

e i centri di ricerca dei due paesi

1. Exchanges of teachers and students between

universities and research centers of the two countries

2. Identificazione dell’ area dove provare il progetto

2. Identification of the area where you can develop the project

3. Valorizzazione della persona attraverso le

associazioni di volontariato e le cooperative

di lavoro (Farmer Business Organization-

FBO)

3. Enhancement of the person through voluntary

associations and co-operatives (Farmer Business

Organization-FBO)

4. Verifica delle caratteristiche del territorio e

identificazione del gruppo di lavoro locale nel quale inserire esperti italiani

3. Check the characteristics of the land and

identification of the local working group in which to place Italian experts

5. Collaborazione con i consorzi agrari italiani

per realizzare strutture simili (Agricultural

Business Centres – ABC)

5. Collaboration with the Italian agricultural

consortia to achieve similar structures (Agricultural

Business Centres - ABC)

6. Finanziamenti all’agricoltura per migliorare

la produzione

5. Loans to agriculture to improve production

7. Finanziamenti alle attività artigiane e alle

PMI del terzo settore

6. Loans to SMEs and craft activities of the third

sector

8. Finanziamenti a Resort di alto livello 7. Loans to high level Resort

9. Definizione di piani di promozione turistica 8. Definition of plans to promote tourism

10. Sviluppo di piani di agriturismo 9. Development of farm plans

In parallelo e per le risorse minerarie esistenti promozione di attività industriali almeno per prime

lavorazioni di minerali

In parallel if there are mineral resources we can promote industrial activities at least for the initial

processing of minerals

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ISGEP, il Gruppo di Studio Internazionale per le esportazioni e

la produttività è una piattaforma per la collaborazione tra gruppi

di ricerca di tutto il mondo che studiano il comportamento

dell'impresa nei mercati internazionali utilizzando micro-dati.

Guardare i legami tra internazionalizzazione e le varie

dimensioni della performance aziendale è un approccio

estremamente proficuo per comprendere i fattori di

competitività del Paese. Seminari annuali ISGEP stimolano lo

scambio di conoscenza attiva e progetti di ricerca congiunti.

L'incontro 2013 si concentra sull'impatto dei fattori finanziari

sulle scelte aziendali e sui comportamenti. Come uno dei maggiori esperti in materia di economia finanziaria, siamo lieti

di avere Prof. Alessandra Guariglia (Università di Birmingham)

che ci darà la relazione principale.

Una selezione dei lavori presentati al workshop sarà pubblicata

in una sessione speciale della rivista Industrial and Corporate

Change, dopo il normale processo di verifica.

ISGEP, the International Study Group on Exports

and Productivity is a platform for collaboration

between research teams from around the world that

study firm behavior in international markets using

micro-data. Looking at the linkages between

internationalization and various dimensions of firm

performance is an extremely fruitful approach to

understand the drivers of country competitiveness.

ISGEP annual workshops stimulate active

knowledge exchange and joint research projects.

The 2013 meeting focuses on the impact of financial factors on firm choices and behavior. As a

leading expert in the area of financial economics,

we are pleased to have Prof. Alessandra

Guariglia (University of Birmingham) to deliver a

keynote speech.

A selection of the papers presented at the workshop

will be published in a special session of the journal

Industrial and Corporate Change, after the usual

refereeing process.

Proponiamo all’attenzione di ISGEP un approccio che analizzi

non la singola azienda ma un territorio e le reti di impresa che possono aiutare ad esportare il modello di sviluppo sostenibile

del territorio in altri paesi.

We propose to the attention of ISGEP an approach

that analyzes not the individual company but a territory and the enterprise networks that can help to

export a model of sustainable development in other

countries.

Il Laboratorio di Internazionalizzazione e Innovazione

d’Impresa dell’Università di Trento ha approfondito il tema del

riso e del suo impatto sullo sviluppo sostenibile dei territori.

Lo scorso anno due studenti hanno analizzato gli spazi per

aperture di risotterie all’estero e uno del Camerun ha cercato sia

nel laboratorio che in attività successive di proporre alla world

bank la possibilità di avviare una azienda modello nel suo

paese.

Anche una tesi di laurea magistrale in Economia e Management

ha avviato un confronto tra Isola della Scala – Verona, caratterizzata dalla filiera corta e Vercelli dove la filiera lunga

è molto diffusa.

Per chi non ha mai avuto l’occasione di assaggiare un risotto a

Isola della Scala ( vedi il

video https://www.youtube.com/watch?v=teNLEHyT-

_Y&feature=youtube_gdata_player ) approfondiamo cosa

significa per questo territorio la filiera corta:

- I coltivatori non conferiscono il loro prodotto ai

grandi acquirenti ma lo lavorano direttamente (pila) e

lo trasformano per portarlo direttamente verso il

consumatore (ristorazione, aggregazione con altri prodotti, produzione di biscotti e gallette, ecc.)

- In questa situazione le proposte di

collaborazione tra imprenditori trovano terreno fertile

perché c’è un interesse diretto del produttore a rendere

il suo terreno sempre più attrattivo (turismo locale,

turismo internazionale, ecc.)

- In effetti a Isola della Scala sono attive alcune

importanti iniziative:

o Consorzio del Riso: ha realizzato l’IGP e a

seguito ha ottenuto finanziamenti sia

regionali che nazionali per la promozione del

prodotto o Fiera del Riso: è diventata il più

The Workshop on Corporate Innovation and

Internationalization at the University of Trento

studied the rice issue and its impact on sustainable

development of territories.

Last year two students analyzed the openings of

“risotterie” abroad and another one from Cameroon

suggested to propose this idea to the world bank as

a business model in his country.

Even a master's degree thesis in Economics and

Management studied a comparison between Isola della Scala - Verona , characterized by short chain,

and Vercelli where long-chain is widespread.

For those who never had the opportunity to taste a

risotto in Isola della Scala (see video

https://www.youtube.com/watch?v=teNLEHyT-

_Y&feature=youtube_gdata_player ) we explore

what the short chain means for this territory :

- Farmers do not provide their product to large

buyers, instead they work it directly ( stack ) and

give it straight to the consumer (food , aggregation

with other products , production of cookies and crackers , etc.).

- In this situation any proposals for collaboration

between entrepreneurs find fertile ground because it

is in the producer’s interest to make his land more

attractive ( local tourism, international tourism ,

etc.).

- In Isola della Scala we can find a few important

initiatives :

- Consortium of Rice: obtained IGP and

subsequently won both regional and national

funding for the promotion of the product

- Rice Fair : it has become the most important promoter of rice and related products. It has also

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importante promotore del risotto e dei

prodotti collegati. Ha inoltre avviato nuove

fiere (bollito, ecc.). Attua un forte

coinvolgimento della popolazione e permette

alle associazioni di volontariato di svolgere

funzioni remunerate (1000 persone)

o Sistema Pianura: prepara la promozione a

livello internazionale (risotterie e

cooperazione internazionale per esportare

questo interessante modello di sviluppo) o GAL della Pianura: diffonde le

opportunità che derivano dalla progettualità

europea

- È quindi chiaro che, superata la fase critica

iniziale, ora gli imprenditori aderiscono ben volentieri

alle iniziative perché la spesa viene ripagata con

migliori risultati.

Quest’anno quindi proponiamo agli studenti di Isola della Scala

- Verona di partecipare al Laboratorio di Internazionalizzazione

e Innovazione d’Impresa o a quello a Sociologia di Social

Innovation, a prescindere dal fatto che studino a Trento o in qualsiasi altra Università.

E’ obiettivo del territorio del Riso formare i giovani nella

conoscenza sempre più approfondita di questo modello di

sviluppo che permetterà loro di andare all’estero, esportando

non un prodotto ma un sistema di sviluppo sostenibile.

EXPO2015 sarà un trampolino di lancio ma anche ogni altra

occasione di contatto internazionale sarà ben utilizzata.

Nel progetto troveranno spazio tutti i corsi di studio:

dall’economia alla sociologia, dall’architettura alla

giurisprudenza, dalla medicina all’agricoltura, ecc. In sintesi la differenza tra Isola e Vercelli è la seguente:

- Le aziende di Isola sono a filiera corta e quelle

di Vercelli sono a filiera lunga

- La filiera lunga porta i coltivatori a conferire il

prodotto ai grandi marchi

- I grandi marchi si preoccupano quindi della

trasformazione del prodotto e della sua promozione e

commercializzazione

- È chiaro che il coltivatore è nelle mani dei

grandi acquirenti internazionali e quindi può

facilmente entrare in crisi ad ogni oscillazione del

prezzo del prodotto - Il produttore di qualunque prodotto, se lo

conferisce a grandi acquirenti, non è interessato ad

essere coinvolto in azioni di promozione del territorio

Vediamo ora i problemi e vantaggi della filiera corta:

- I coltivatori non conferiscono il loro prodotto ai

grandi acquirenti ma lo lavorano direttamente (pila) e

lo trasformano per portarlo verso il consumatore

(ristorazione, aggregazione con altri prodotti,

produzione di biscotti e gallette, ecc.)

- In questa situazione le proposte di

collaborazione tra imprenditori trovano terreno fertile perché c’è un interesse diretto del produttore a rendere

il suo terreno sempre più attrattivo (turismo locale,

turismo internazionale, ecc.)

Sono in fase di analisi territori caratterizzati da prodotti diversi

e verranno predisposti progetti europei sia in “Central Europe”

che in altre aree.

launched new shows ( boiled meat , etc.). . It

generates a strong involvement of the population

and allows voluntary associations to carry out

remunerated activities (1000 people)

Plain System : Prepares the promotion at an

international level ( risotterie and international

cooperation to export this interesting development

model )

GAL of the Plane : spreads the opportunities arising

from European projects - It is therefore clear that after a critical initial phase

, the entrepreneurs willingly adhere to the initiatives

because spending is rewarded with better results .

This year we offer students from Isola della Scala -

Verona to participate in the “Workshop on

Corporate Innovation and Internationalization”, and

in the one held at the Sociology department called

“Social Innovation” , regardless of the fact that they study in Trento or in any other University .

The territory of Rice wants to train young people in

a deeper and deeper knowledge of this model of

development that will allow them to go abroad,

exporting not a product but a system of sustainable

development.

EXPO2015 will be a springboard but also any other

occasion for international contact will be well used .

In the project all study courses will have relevance:

from economics to sociology , from architecture to

law, from medicine to agriculture , etc. . To summarize, the difference between Island and

Vercelli is the following:

- Companies in Isola della Scala - Verona are “short

chain” and those in Vercelli are “long chain”

- The long chain leads farmers to deliver the product

to major brands

- The big brands are responsible of the processing of

the product and its promotion and marketing

- It is clear that the farmer is in the hands of large

international buyers and therefore can easily get in

crisis with every movement in product price

- The manufacturer of any product, if it is given to large buyers , is not interested in being involved in

the promotion of the territory

Let us now see the problems and advantages of

short chain :

- Farmers do not give their product to large buyers

but they work it directly (stack ) and transform it to

bring it to the consumer (food , aggregation with

other products , production of cookies and crackers ,

etc.).

- In this situation, proposals for collaboration

between entrepreneurs find fertile ground because there is a direct interest of the producer in making

his land more attractive ( local tourism,

international tourism , etc.).

We are analyzing areas characterized by different

products and European projects will be prepared

both in " Central Europe" and in other areas .

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HOW A RICE GRAIN IS STRUCTURED (gentile concessione della riseria Ferron – La Pila Vecia)

Alum - Husk – Caryopsis - Aleuronic layer - Husk layers - Embryo - Stem

Rice is the common name of ORYZA SATIVA, a graminaceous plant.

Rice comes originally from Asia (India, Indo-China, China) where it has been cultivated since antiquity.

It was brought into Europe by Arabian in thè 8th century and exactly in Spain; it was brought into the land of Neaples

only in the 15th century by the Aragons and then used in Tuscany and Veneto. The sort Oryza Sativa was subdivided into two subspecies: Communis and Brevis, to the first belong two groups,

"proles indica" and "proles japonica”. Most varieties of cultivated rice in the world belong to the subspecies

communis: the proles indica includes varieties with long and narrow caryopsides, which are cultivated in India, South

China, Formosa, Indo-China, Java and Philippines. To proles japonica belongs varieties with short and round

caryopsides, which are cultivated in Japan, Korea, North China, Egypt, Turkey, Spain and U.S.A. There is the use to

distinguish Common, Mountain and Glutinous rice: the Common rice is the most cultivated in the world, the Mountain

rice grows on tropical hilly areas and is cultivated without submersion during the rainy season (this kind of rice is small,

has short vegetative cycle and gives moderate production), the Glutinous rice is so called not for the quantity of gluten

inside it, but for the mucilaginous mass spreading out while cooking it. It presents an opaque caryopsides without horny

transparency and is used only in the far East countries.

Other agricultural and commercial classifications distinguisih rice according to the form of the cayopsides in long, large

and round rice.

Rice is suitable to various conditions of the earth, like sandy or clayey grounds, acid or quite alkaline grounds, and so

on. Anyway, rice needs a high temperature to grow.

Rice is cultivated without submersion, too, but in almost any case it requests hot climate and steady temperature. In the

countries with temperate climate rice finds its habitat only in submersed fields.

Usually the rice field is subject to rotation of crops. Rice cultivation is replaced for a year by grassland, wheat, maize,

beetroot. Rice is cultivated on a field for 1 or 2 years, but sometimes for 3 or even 5 years: it depends on the nature and

the reaction of the earth. Rice fields without rotation are rare.

In Italy rice cultivation follows the following times:

sowing in April

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weeding in June and July

harvesting in September or October

Before sowing, the earth is ploughed and levelled. Dikes are built and furrows are

cleaned. Then the ground is ready for sowing.

If the climate is mild, as soon as the rice germinates water is lowered till the draining of the field. In this way the small

plants can take root well. The rice field is then inundated again until water is 10 cm high. This will be the level of water

until to the next drying.

The mowing takes place when the grains are ripe. Before mowing, the field is dried so that the plants completely ripe

and the grains harden. Now the reaping machine can start its job. Rice can be damaged by weather calamity, by insects or other animals like snails, by vegetal diseases.

USE: ¾ of the people in the world use this noble cereal only for nourishment. In Italy rice has recently started to be

cooked in several ways: hors d'oeuvre, soups, crème, risotto, bread, with the second course, desserts. After the reaping

and the drying - process rice is raw and isn't eatable. All the components coming out of the refining are used.

This is the rice after the harvesting and the drying process. Ideal humidity for the refining and the conservation is from

12,50% till 14,00%.

This is the rice obtained from the "shelling", which consists on the elimination of the most exterior covering of the corn.

Particular machines, called "paddy", separate the shelled grains from the raw rice. The following operation is a selection

to remove the green grains, i.e. the unripe ones. We obtain wholemeal rice or semi-raw rice.

This is the rice obtained at the end of the working of the wholegrain rice. The wholegrain rice is worked to eliminate the

light dark covering of the grain. This operation is carried out by machines that whiten rice.

This is the rice obtained with the old pestles of the XVII

century still functioning.

Wooden pestles, tumbling rhythmically on holes with

wholegrain rice inside move the rice slowly but faithfully

and the grains are refined rubbing up against one another.

The result is a particular rice, between wholegrain and

refined rice.

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Rice Flour is obtained by milling rice finely and it is ideal

product for baking. Cakes, puff-pastry and pizza can be

made with rice flour, which is used also for thickening

sauces, soups and gravies.

Rice Flour for Polenta is obtained by milling rice thickly.

With the traditional cooking method, the polenta becomes

a white, delicate, soft and highly digestible cream, as it

doesn't contain gluten.

It is the external part of the grain. It is not eatable and

very siliceous. It contains a small percentage of tar. It is

employed for: insulator panels, litter for animals and

combustible tiles.

It is the product of the delicate rubbing of the wholegrain

corn. It is used for animals' nourishment.

It is a product of refuse made of rice that is not

completely ripe. It is used for nourishment of winged.

It is the product of refuse made of broken grains. It is

separated from rice after the whitening and is used for the

nourishment of animals or for rice meal, starch, powder or

beer.

Our genuine and craftmade products are particularly sensitive to heat and humidity, which can cause the growth

of worms and insects.