Faten presentation- Duct Tape Marketing Session 6
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Transcript of Faten presentation- Duct Tape Marketing Session 6
Slide 1
Duct Tape Marke-ng Group Catalyst Program
Presented by:
Eman Bu-‐Rashid
Cer*fied Duct Tape Marke*ng Consultant
Session 6 Total Online Presence
Slide 2 www.keynotesbh.com Keynotes Consultants
Session 1
Crea-ng a Total Web Presence
Slide 3 www.keynotesbh.com Keynotes Consultants
Session 1 Ac-on Steps • Add mul-ple forms of content: video, audio, slides
• Integrate your social profiles into your website • Create a social media listening sta-on • Create social media strategies
– Facebook – LinkedIn – TwiKer
Slide 4 www.keynotesbh.com Keynotes Consultants
Crea-ng a Total Web Presence
• The evolu-on of technology • Importance of having a • website
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Using Blog SoNware as the Engine
• Genera-on of WordPress
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Beef Up the Forms of Content
• Adding Interac-ve content to websites: • Audio • Video
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Integrate Social
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Amplify for Awareness
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The Listening Sta-on
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Pushing Out Assets
• Create social media accounts • Build profile pages and fan pages
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Par-cipa-ng Socially
• Facebook • TwiKer • LinkedIn • Instagram
Slide 12 www.keynotesbh.com Keynotes Consultants
Session 2
Search Engine Op-miza-on
for Small Business
Slide 13 www.keynotesbh.com Keynotes Consultants
Session 2 Ac-on Steps • Create your content strategy • Do keyword research for important phrases • Check the HTML structure of your site • Create strategy to acquire links to your site
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SEO for Small Business
• Importance of your websites to be found online • What is Search Engine Op-miza-on
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SEO is Not That Complicated
• Using Important keywords in the blogs • Prac-ce HTML <tags> • Let Other Sites link your website
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Speak the Language of your Customer
• Create keywords that would be easy for and outsider to search for your website/blog.
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Start Simple and Expand
• List down possible keywords and phrases that are relevant to your blog or website
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Put your HTML to Work
• The website’s -tle • Headlines <h1><h2>… • Anchor Text • Body Text • Structure of the text
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Anchor Text Hyperlinks
• Linking words in your blog to sites, images, pages, etc.
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Acquire the Right Kind of Links
• Write a Blog • Guest Post on Blogs • Use Social Bookmarking
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Session 3
How to Win in Local Search
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Session 3 Ac-on Steps • Add your physical address to web pages • Find local businesses and bloggers to network with • Claim and enhance your Google Place page • Get local directory lis-ngs • Add local content to your social media ac-vi-es
Slide 23 www.keynotesbh.com Keynotes Consultants
How to Win in Local Search • make your web pages local friendly by adding local content • Build out your local search profile • Get listed, cited, men-oned • Spread the local social love
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