Fandom Isn't Random with Andrew Thomas, SDL
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SDL Proprietary and Confidential
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Andrew Thomas shows you a fast-paced look at how to leverage content to cultivate a loyal customer base. Andrew Thomas is a Director of Product Marketing for Content Management Technologies at SDL, focusing on structured content technologies. Andrew has worked with XML for a wide variety of content, from marketing materials, to printed manuals and web applications. He's witnessed firsthand, the diversity of structured content and how it can empower businesses and customer engagement. Before joining SDL, Andrew was a language intelligence solutions manager for Adobe Systems and oversaw the translation process for their DITA content. This session was part of The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, December 4-5, 2014. Hosted by BrightTALK. Sponsored by SDL, Astoria Software, Acrolinx, oXygen XML Editor, Logos, Scriptorium, and Oberon Technologies.
Transcript of Fandom Isn't Random with Andrew Thomas, SDL
SDL Proprietary and Confidential
SDL Proprietary and Confidential
Fandom Isn’t Random
The Secret Behind a Great Cult Following Andrew Thomas, Director of Product Marketing for SDL Documentation
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Allow me to introduce myself ○ Born and raised in Alabama ○ Love poetry, politics, and
parenting ○ Spend way too much time
consuming media ○ Product Marketing Director for
SDL LiveContent ○ HUGE NERD ○ Let’s connect: @work_ajt
Here are some of my fandoms
Dynamic Leaders
Images by Mike Mitchell
Highlight your personality
Inspire with vision
Educate your base
Engaged Audience
Be quotable
Image by Kyle Cassidy
Talk directly to your fans
Invite participation
Inclusive Exclusivity
Start a club
Develop unique visuals
Images by Willtron
Speak a secret language
Image by Hack The Menu
Meme Mashups
Listen and Learn
Image by dnbpanda
Know your FanVenn™
Leverage compatible fandoms
Leverage compatible fandoms
Leverage compatible fandoms
Leverage compatible fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Engage other fandoms
Content is Queen
What makes a Queen?
Powerful
What makes a Queen?
What makes a Queen?
Versatile
What makes a Queen?
What makes a Queen?
Image by Saint Hoax
What makes a Queen?
Image by Saint Hoax
What kind of Queen is your content?
What kind of Queen is your content?
What kind of Queen is your content?
What kind of Queen is your content?
What kind of Queen is your content?
Royal Requirements
Image by IMadeThisVinyl
Embrace Structure
Make it Modular
Commercial by Volkswagen
Multi, Multi, Multi
Media
Image by Chris Jordan
Multi, Multi, Multi
Channel
Commercial by Coca-Cola
Multi, Multi, Multi
Language
Share Everywhere!
Image by Graffiti Life
Tag it!
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SDL Proprietary and Confidential
