F-Commerce - Spanish
description
Transcript of F-Commerce - Spanish
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f-commerceabril de 2011
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“Si yo tuviera que adivinar, diría que comercio social es la próxima área a
explotar”Mark ZuckerbergCEO de Facebook en Agosto de 2010
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F-Commerce
=Comercio dentro de Facebook
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+ 650 millones de usuarios en el mundoFuente: http://www.checkfacebook.com/
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Cada usuario tiene en promedio 130 amigos
Fuente: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
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Usuarios navegan en promedio 15 horas y 33 minutos por mes
Fuente: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
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Usuario accede una media de 40 veces por mes
Fuente: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
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Cada usuario navega en promedio 23 minutos por visita
Fuente: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
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Usuario está en la media de 80 páginas, grupos y eventos
Fuente: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
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Usuarios divulgan de media 90 contenidos al mes
Fuente: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
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Facebook es el sitio web más accedido del mundo
Fuente: http://www.google.com/adplanner/static/top1000/
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El Español es la 2º lengua más hablada en Facebook
Fuente: http://www.insidefacebook.com/2010/05/24/facebooks-top-ten-languages-and-who-is-using-them/
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Estimated projection of current TOP 12 countries on
april 2011
Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011Users in 2011
Countries avg growth (6 months) P May June July August September October November December P V
United States 1.71% 1º 154,869,960 157,515,655 160,206,548 162,943,409 165,727,026 168,558,196 171,437,732 174,366,460 1º 0
Indonesia 4.39% 2º 35,309,720 36,858,640 38,475,505 40,163,298 41,925,128 43,764,243 45,684,035 47,688,041 3º -1
United Kingdom 1.47% 3º 30,265,580 30,709,980 31,160,904 31,618,450 32,082,715 32,553,796 33,031,794 33,516,811 7º -4
Turkey 3.44% 4º 27,681,140 28,633,833 29,619,314 30,638,712 31,693,194 32,783,968 33,912,283 35,079,431 6º -2
India 10.57% 5º 23,387,380 25,859,816 28,593,629 31,616,453 34,958,839 38,654,570 42,741,003 47,259,439 4º +1
Mexico 7.17% 6º 22,835,360 24,473,036 26,228,160 28,109,157 30,125,052 32,285,520 34,600,930 37,082,393 5º +1
Philippines 4.97% 7º 21,810,700 22,894,692 24,032,558 25,226,976 26,480,757 27,796,850 29,178,354 30,628,518 9º -2
France 2.09% 8º 21,806,340 22,261,729 22,726,628 23,201,236 23,685,755 24,180,393 24,685,360 25,200,872 10º -2
Italy 2.08% 9º 19,211,580 19,610,540 20,017,786 20,433,489 20,857,824 21,290,972 21,733,114 22,184,439 11º -2
Canada 1.64% 10º 18,626,320 18,931,481 19,241,642 19,556,884 19,877,291 20,202,947 20,533,939 20,870,353 12º -2
Germany 8.58% 11º 18,072,220 19,622,816 21,306,454 23,134,548 25,119,492 27,274,745 29,614,918 32,155,878 8º +3
Brazil 24.36% 12º 16,231,300 20,185,786 25,103,716 31,219,818 38,826,006 48,285,316 60,049,228 74,679,222 2º +10
Brazil’s rankBrazil’s rankBrazil’s rank 12º 9º 7º 6º 3º 2º 2º 2º
by zeever.com - your store on facebook
Ahead Brazil
Behind Brazil
P Position
V Variation
Source of data: http://www.socialbakers.com/facebook-statistics/
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¿quién?
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3 mayores marcas de Facebook ya venden dentro de Facebook
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+25 millones de fans
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+20 millones de fans
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+21 millones de fans
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Muchas otras marcas también tienen una f-store
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¿cuánto?
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Netflix cayó $650.000.000 cuando Warner anunció el servicio de alquiler de películas
dentro del FacebookFuente: http://www.bloomberg.com/news/2011-03-08/netflix-falls-as-warner-bros-starts-offering-movies-on-facebook.html
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“Ticketmaster: Cada vez que un usuario divulga que a comprado una entrada en
Ticketmaster, amigos gastan $5.30 más en Ticketmaster”
Fuente: http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/
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“Eventbrite: Cada ‘compartir’ en Facebook genera $2.53 en ventas”
Fuente: http://blog.eventbrite.com/social-commerce-2
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“Eventbrite: Cada ‘me gusta’ en Facebook genera $1.34 en ventas”
Fuente: http://blog.eventbrite.com/social-commerce-2
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“Incipio Technologies: Facebook es la #2 fuente de tráfico de ecommerce”
Fuente: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
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“Incipio Technologies: el número de compradores de Facebook añadiendo
productos en la cesta es 3X más que la media”Fuente: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
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“Incipio Technologies: la tasa de conversión entre de compradores provenientes de
Facebook es 2X más que la media”Fuente: http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3
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“Procter & Gamble: Vendió 1000 pañales en menos de una hora en su tienda en
Facebook”Fuente: http://adage.com/article/digital/e-commerce-facebook-s-ad-sales/142322/
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“Tesco: Gerou £2m+ en ventas ofreciendo vouchers para los fans de Facebook”
Fuente: http://www.marketingweek.co.uk/disciplines/digital/french-connection-and-dove-start-selling-on-facebook/3023258.article
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“Kembrel: 20% de las ventas de black friday fueron en Facebook con un carrito de compras 7-10% mayor que en la web”
Fuente: http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12
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“BabyAndMeGifts.com: 50% de las ventas online provienen del Facebook”
Fuente: http://mashable.com/2011/02/21/facebook-commerce/
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“LiveScribe: aumento de receta después de creación de tienda en Facebook”
Fuente: http://mashable.com/2011/02/21/facebook-commerce/
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“ChompOn: Facebook ‘compartir’ genera $14 dólares por receta”
Fuente: http://www.chompon.com/chompon_social_action_value.pdf
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“CompOn: Facebook ‘me gusta’ genera $8 dólares por receta”
Fuente: http://www.chompon.com/chompon_social_action_value.pdf
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“Ticketfly: hasta enero de 2011, cada Facebook ‘compartir’ genera $3.25 dólares
en ventas de entradas”Fuente: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/
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“Ticketfly: Facebook es nuestro mayor referidor”
Fuente: http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/
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90% de las personas que llegan hasta aquí, abren una tienda en Facebook usando el
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¡Abra ahora su tienda en Facebook!http://zeever.com