Expo Digitalks 2011 - Marketing Digital - Gabriel Borges - Likestore
Transcript of Expo Digitalks 2011 - Marketing Digital - Gabriel Borges - Likestore
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SOCIAL COMMERCE: TENDÊNCIA OU MODISMO?
GABRIEL BORGES | @GBORGES
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VOCÊ SABE O QUE É VIDEO HAULING?
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CIRCULAÇÃO PAGA -‐ MARÇO/2011 Domingos: 352.459 exemplares Dias Úteis: 300.648 exemplares
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TECNOLOGIA vs. COMPORTAMENTO: QUEM INFLUENCIA QUEM?
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A CHEGADA DO SOCIAL COMMERCE...
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MARK ZUCKERBERG WIRED UK / FEV’11
If I had to guess, social commerce is the next area to really blow up
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O QUE É O SOCIAL COMMERCE
com o social commerce, consumidores são expostos a ofertas de e-‐commerce através da curadoria de seus amigos nas redes sociais
E-‐COMMERCE SOCIAL MEDIA SOCIAL COMMERCE
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“
QUAL O VALOR DO SOCIAL COMMERCE?
transformando produtos em conversas... e conversas em conversão!
“ O Social Commerce traz o ROI para os invesBmentos das marcas nas redes sociais
TechCrunch / MAR’11
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SOCIAL COMMERCE TEM POTENCIAL?
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FONTE: NIELSEN / JUL’09
A FORÇA DOS LAÇOS SOCIAIS
Segundo estudo global realizado pela Nielsen, as formas de propaganda mais confiáveis declaradas pelos consumidores são as recomendações de amigos e as opiniões geradas por outros consumidores em canais online
54%
55%
55%
59%
61%
61%
63%
69%
69%
70%
90%
e-‐mail markeeng
outdoor
propaganda em rádio
propaganda em revista
propaganda em jornal
propaganda em tv
patrocínios de marca
nohcias da imprensa
site da marca
opinião online de consumidores
recomendação de amigos
FORMAS DE PROPAGANDA MAIS CONFIÁVEIS SEGUNDO OS CONSUMIDORES
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o orkut possui 35MM de usuários no Brasil. Em 2010, o facebook teve um crescimento anual de quase 70% no país. Mesmo o Brasil sendo a única nação no mundo que registra mais usuários no orkut que no facebook, esBma-‐se que até o final de 2011, o facebook seja o líder de mercado no país
FONTE: COMSCORE, IAB / MAR’11
662MM usuários do facebook no mundo
20MM usuários do facebook no brasil
78MM usuários de internet no brasil
dos usuários de internet no brasil alegam que redes sociais é um dos principais moevos de acesso
85 %
REDES SOCIAIS EM NÚMEROS
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o brasil é o país da américa laBna com o maior percentual de usuário de e-‐commerce dentro do universo total de usuários de internet
FONTE: COMSCORE, IAB / MAR’11
E-‐COMMERCE EM NÚMEROS
9 BI R$ é o valor total de vendas por e-‐commerce no brasil em 2010
41% é o crescimento anual do e-‐commerce no brasil em 2010
23MM de brasileiros têm o hábito de realizar compras online
225US$ é o ecket médio das compras online no brasil
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ALGUNS EXEMPLOS DE SOCIAL COMMERCE...
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buy and share
BEST BUY
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booking and share
DELTA
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rate, review, share, like, and buy
P&G
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manage inside, buy credits and send gics
STARBUCKS
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invite your friends
TOY STORY 3
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flash sales
CARREFOUR
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buy and share
JUSTBOUGHT.IT
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GIFT CARDS
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find a gic ETSY
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SOCIAL COMMERCE NO BRASIL...
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e aí, curlram? obrigado!