E x h i b i t i o n I n f o r m a t i o n

Focus! Inspiration lies beyond the frame.

The World Premiere show for camera and photo imaging CP+ [siːpiːplʌs] 2015

February 12 (Thu) to 15 (Sun) PACIFICO YOKOHAMA10:00–18:00 (closed at 17:00 on the last day) http://www.cpplus.jp/en

Organizer: Camera & Imaging Products Association (CIPA)The Camera & Imaging Products Association (CIPA) is an international organization comprised of companies involved in the production and sale of film cameras, digital cameras, and imaging-related products and software. In addition to product specifications, standards, and technical research, CIPA deals with environmental and other industry-wide issues, and contributes to the development of photographic and imaging culture. For more information, please visit the CIPA website at http://www.cipa.jp/english/

Application and inquiries: CP+ DivisionPhone: +81-3-6741-4015 Facsimile: +81-3-6741-4016 E-mail: biz@cpplus.jp1-32-5 Honjo, Sumida-ku, Tokyo 130-0004, Japan

Our everyday l ives provide us with opportunit ies to make new discoveries and

enjoy fun encounters. Nothing beats the joy of focusing the frame of your camera

on these moments and captur ing some memorable scenes. Print ing and imaging

has made i t possible for us to share this del ight with family and fr iends, and create

last ing memories we can cherish. Thanks to advances in photo imaging technology,

anyone can take images that once required the use of special equipment and

techniques.

CP+ is where people can experience the joy of “shoot ing, viewing, and connect ing.”

I t proposes ways to lead a r ich photo imaging l i fe, and serves as the stage for the

presentat ion of World Premiere products.

1 2

Inspiration lies beyond the frame.

Global market share for digital cameras(Actual sales for January to December, 2013)

Global market share for ILDCs (Interchangeable Lens Digital Cameras)(Actual sales for January to December, 2013)

The digital camera market rapidly expanded in the early 2000s. In addit ion, in the 2010s, the market has ushered in a new era for full-fledged digital imaging. Currently, there is growing demand for products with higher performance and higher functionality. Advances in digital camera technology have fueled the development of a lineup of sophisticated products designed to meet a range of user needs. They have gained new user bases and have continuously helped provide more people with an enjoyable and fulfilled life.

Digital cameras adapted to wide-ranging user needs

Current ly, Japanese brands account for the major i t y of d ig i ta l cameras sold. This has been accomplished based on the know-how and key technologies in product development, which have been accumulated over the years since the days when film cameras were the mainstay of the industry. These technologies and information will play a key role in contributing to the development of the world’ s photo imaging culture.

Digital camera market shares

Source: GfK Consumer Choices/The NPD Group, Retail Tracking Service

Japanese manufacturers

85.0%

Other

15.0%

Japanese manufacturers

98.6%

Other1.4%

CO

NC

EP

T

FOCUS

CONCEPT

0201

03 04

02001

0303 043 4

Following four concepts, CP+ will push for evolution in all aspects—technology, culture, and industry—of camera and photo imaging.

“Shooting, Viewing, and Connecting”The exhibition covers a wide variety of photo imaging products to introduce the attraction of photography.

Excitement of Shooting Excitement of Viewing Excitement of Connecting●Digital cameras●Interchangeable lenses●Digital camcorders●Film cameras●Film●Mobile devices with built-in cameras●Scanners●Camera accessories●Memory cards●Security cameras●Multi-purpose cameras●Studio lights●Studio accessories●Accessories for merchandise photography●Photographic equipment●Clothes and cosmetics●Telescopes/related items●Microscopes/medical instruments●Camera/lens modules●Video shooting accessories

●Computers●Network HDTVs●Network Blu-ray/DVD/

HDD recorders●Mobile phones●Smartphones●Tablet devices●Multimedia terminals●Internet terminals●Home network devices●Wireless devices/services●Photo-sharing websites●Online data storage services●Online printing services●Online image/video services●Social networking services/

photography-related applications●Telecoms●Publishers of hobby magazines●Services for photo shooting events

●Printers/MFPs●Photo printing paper/ink●Printing services●HDTVs●Projectors/screens●Blu-ray/DVD/HDD recorders●Home theater systems●Digital photo frames●Digital photo storage/photo viewers●Digital audio players with display●Computer displays●Color management devices●Graphics tablets●Image processing software●Video editing software●Storage media●Darkroom equipment●Photo-lab equipment●Printing-related equipment and systems●Slideshow devices●Photo display-related devices●Photo storage/management devices●Photography-related literature●Photo-support businesses

Memory cards

Scanners

Image processing software

Internet

SNS

Home theater systems

Blu-ray recorders

Digital photo frames

Photo books

Online printing services

Working more closely with the international city of Yokohama to contribute to the transmission and development of photo imaging culture

Transmitting the latest information on state-of-the-art products and technologies from Japan to the world to propel the camera and imaging business in Asia and other regions of the world

“A comprehensive camera and imaging exhibition” for consumers and businesses to galvanize the photo imaging industry

CO

NC

EP

T

Offering the joy of “shooting, viewing, and connecting” photographs through events focusing on various aspects of photography

“Shooting, viewing, and connecting”

Comprehensive exhibition

Photo imaging culture

Provision of information from

Japan

Image

SNS

Film cameras

Digital camcorders

Digitalcameras Photo prints

HDTVs

Projectors/screens

LCD monitors

Photo storage

Mobile devices

Computers

Photo-sharingwebsites

SNSSNS

CONCEPT

Provision of information from

Japan

CONCEPT

Comprehensive exhibition

CONCEPT

Photo imaging culture

CONCEPT

“Shooting, viewing, and connecting”

CONCEPT

CP

+2

015

FE

AT

UR

E

“World Premieres”In 2012, CP+ established a “CP+ World Premiere” logo for use on world-first announcements of products that satisfy the defined standards. Since then, the exhibition has become one of the largest venues in the world for exhibitors to announce their new products. In addition to the exhibition booths, the event also provides exhibitors with opportunities to widely and effectively disseminate information, such as that on facilities (including press rooms for domestic and overseas media).

CP+ World Premiere logo

As an effort to publicize CP+ domestically and internationally as a venue for world-first announcements of products, we have established the CP+ World Premiere logo. The logo has been used widely by exhibitors on the products in their booths. Information was also provided via the press room.

CP+ is a venue that offers a diverse range of gateways and business opportunities where exhibitors can disseminate and gather information at the same time. There are a number of World Premieres (world-first announcements of products) every year, as well as effective zonings designed to attract specific target audiences.

“Premiere Time”From 10:00 a .m. to 12:00 noon on February 12 is Premiere Time, when t h e s h o w i s e x c l u s i v e l y o p e n t o m e m b e r s o f t h e p r e s s , V I Ps a n d p r e m i e r e v i s i t o r s . D o m e s t i c a n d overseas members of the press can gather information in the venue before general visitors are allowed to enter. T h i s i s a g o o d o p p o r t u n i t y f o r ma n u fac tu re r s t o a n n o un c e t h e i r p roduc ts and p rov i de in fo rmat i on effectively.

For CP+2015, we are planning various new efforts to further enhance the exhibition.

5 6

“Things to see at CP+2015”

France Zooms photo contest prize-winning works on display

Photos that won prizes from the Zooms photo contest held by SALON de la PHOTO, our friendship exhibition in Paris, for up-and-coming photographers, will be exhibited. This is the second time we have exchanged works with this exhibition as part of an effort to expand international photo and imaging culture exchange.

Photo imaging on high-definition displays

High defini t ion displays, such as 4K monitors, are projected to rapidly become the norm for image viewing in the near future. These new types of displays will be used t o show o f f pho to images a t C P + 2 0 1 5 . V i s i t o r s w i l l b e a b l e t o experience high resolution photo imaging that is more beautiful than ever before.

“Photo Accessory Outlet”

We are planning to hold an outlet sales exhibition of photo accessories for the last two days (Saturday and Sunday). Only exhibitors are allowed to participate in this exh i b i t i on . We h ope yo u w i l l t a ke advantage of this opportunity.

CP+2015 FEATURE

With a number of World Premieres (world-first announcements of products in Japan), CP+ will more effectively introduce new products, technologies, and information to various target consumers.

Hasselblad JapanJapan is considered to be the Mecca of cameras. This status is what makes CP+ the perfect place for Hasselblad Japan to get our name out and promote our products. Last year we simultaneously announced the World Premiere of our SLR camera “HV” and medium format camera “H5D-50c,” and in the process successfully captured the interest of many visitors who came to the exhibition. We feel that if it became possible to make World Premiere announcements on the official CP+ home page before the exhibition, it might be possible to attract more visitors in the future who come with a specific purpose in mind.

Voices from Exhibitors in CP+2014

<CP+ World Premiere logo>

“Overseas Friendship Exhibitions”

Cont inu ing on f rom the prev ious exhibit ion, CP+ maintains its close collaboration with major overseas photo imag ing - re la ted events to promote the industry globally.

photokina(Germany)

PMA@CES(USA)

SALON de la PHOTO(France)

“Many business consumers visit CP+ for the purpose of having business discussions.”

Enhanced and wide variety of B to B programsexpands your business opportunities.

is located in the Exhibition Hall, where more than 60,000 visitors are expected over the event period of four days. This must be the perfect opportunity for business discussions and promoting your products.

*1 Manufacturers (those of optical equipment, professional equipment, parts and components, and software)

*2 Distributors, trading companies, and retailers (photo shops, photo-labs, design, printing and publishing companies, electric appliance mass retailers, and retail stores)

*3 Photographers (photographers and photo studio owners)

Breakdown of the domestic count of business visitors by profession

Employee at a manufacturer*1

Employee at a distributor*2

Photographer*3

OtherTotal

Constitution ratioTotal36%27%21%16%100%

4,1082,9722,3971,801

11,278

(visitors)

Exhibition Fee (excl. tax)

1 booth lot, 4 days:

[Basic specifications]

¥188,000

Cost-effective Presentation Area for B to BThe Components & Device Plaza is located as a specialized space for business use, with simple, low-cost standard booths suitable for business discussions. This area provides a cost-effective B to B venue that directly connects domestic and overseas target consumers such as people involved in development, engineering and purchasing. This must be an ideal opportunity for business discussions and promoting your products.

Exhibition ProfileNot “ final products on the market,” but specialized products for “manufacturing” of camera and imaging equipment, such as components and devices—specifically, materials, sub materials, parts, assembly units, molds, painting equipment, tools, inspection devices, and other technology related to manufacturing processes.

[Interpretation Service] (Optional, fee-based)Arrangements for interpreters are also available for overseas exhibitors.

[Opening Reception Party]An opening reception par ty is held to provide an opportunity for exchanges among business partners.

●Services enhancing the effects of exhibitions

Component & Device Plaza“ ”

*Even if you do not need any of the equipment included in the basic specification, the rental fee does not change.

Item Specifications Number Unit

1 kW electrical wiring installation fee and electricity charge1,200 mm (W) x 600 mm (D) x 730 mm (H)-

Dual two-prong electrical outlet (100 V)Arm spotlight (100 W)Needle punch carpetUnified typeface (san-serif) 900 mm (W) x 200 mm (H)Panel system H3001,980 mm (W) x 1,980 mm (D) x 2,700 mm (H)

111

121111

setunit

piece

unitunitsset

piecesetsetSpace

ParapetCompany name plate

Floor

Electricity

TableFolding steel pipe chair

CP

+2

015

FE

AT

UR

E

2014

General Zone

Professional Equipment Zone

Telescope Zone Video Area for Professionals

Photo Accessory Zone

Photo Print Media Zone Component & Device Plaza

So that exhibitors can disseminate and gather information more effectively, the event site is divided into a number of zones for various targets. In addition to five exhibition zones in the main hall (General Zone, Photo Accessory Zone, Photo Print Media Zone, Professional Equipment Zone, and Telescope Zone), a Components & Device Plaza has been established as a specialized area for B to B. This provides business consumers with opportunities for business discussions.

“Zoning”

CP+2015 FEATURE

Domestic and overseas members of the press gather in search of information about new technologies and products

Efficient and effective exhibition with lower expenses

Visitors include a great number of representatives of camera and photo imaging related manufacturers who are concerned with development, engineering and purchasing

Video Area for ProfessionalsCooperator: Light Up Corporation Cooperator: COMMERCIAL PHOTO

It has been said for a long time that there would one day be no border between photography and video. Now a wide variety of models blurring this line have been released by manufacturers. Once again, there will be a special Video Area in the venue for introducing all aspects of the latest video solutions, including DSLR videos, movie cameras that take advantage of the descriptive capability of photographic lenses, editing software, and peripherals to enhance rendering.

Video Seminar for Professionals

This seminar features an extensive lineup of sessions that show professional photographers. There are sessions which introduce not only practical filming techniques for DSLR moviemaking, but also the latest trends and how to respond to the new demands of our times, such as different ways to take photos and videos.

Video Events for Professionals

Comprehensive introduction of the latest video solutions through video events aimed at professionals that attract a lot of interest.

7 8

Company name plate 900 mm (W) x 200 mm (H)

Needle punch carpet

Electrical outlet

Needle punch carpet

CP+2014 further expanded the number of seminars covering the cutting edge of the photo-imaging business, including many programs reflecting the constantly changing trends in the industry. These included marketing seminars by CIPA and GfK, and a digital imaging seminar by InfoTrends.

M a i n S e s s i o n s

A d v e r t i s i n g / P r o m o t i o n / P u b l i c i t y

Tsuneji Uchida, President of the Camera & Imaging Products Association (CIPA)

Jean-Luc Monterosso (Director, Maison Européenne de la Photographie)

Keynote Speech(Japanese-English, Japanese-Chinese simultaneous interpretation)

Official Website

Panel Discussion

CP+ Technological Academy(10 courses)

Guest Speech “Collecting Photography”(Japanese-English simultaneous interpretation)

●Special Exhibition Enhancing Beauty—the World of Art Prints

●Japan-France Photo Cultural ExchangeLES ZOOMS Special Exhibition

●JCII Camera Museum Special Exhibition“Cameras and the Times, They Brought UsUnforgettable Moments in Sports”

●Exhibition for JPS (Japan Professional Photographers Society) Member Works“The World of Professionals”—Works from JPS Members

●ONAEBA vol.14—Yokohama

●Professional Photographers of JapanFamily Photo Studio

●“Shashin Koshien” High School PhotoContest & The Town of Photo:HIGASHIKAWA

●PHOTO X HAIKU●Enjoy Photo Stage●Photo Accessory Outlet

(The following events were canceled because of heavy snow)

●A Visit from Steve McCurry Special Talk Show●JPS (Japan Professional Photographers Society)

Seminar“What is Right of Portrait?”—Shooting Rules and Etiquette

●PHOTO LOUNGE Special Feature●Open Show CP+2014

-Agai Trading Corporation-broncolorxhasselblad--Ambivalent Inc.-ASANUMA & CO,LTD-Asukanet Co.,Ltd.-Awagami Factory-BENQ Japan Co., Ltd.-BLACKRAPID-BLaKPIXEL-CANON INC. / CANON MARKETING JAPAN INC.-Carl Zeiss Co., Ltd.-CASIO COMPUTER CO., LTD.-CompactFlash Association-COSINA CO.,Ltd.-DEMPA PUBLICATIONS INC-DJI Co,.Ltd-DNP Fotolusio Co.,Ltd.-EIZO Corporation-EPSON-ETSUMI CO., LTD.-Family Photo Studio-FUJIFILM Corporation-GARIZ(K-Company)-GIZMON-GoPro NIPPON-GoWing-HAKUBA PHOTO INDUSTRY CO.,LTD.-Hasselblad Japan-Ichikawa soft laboratory Co., Ltd.-iColor-ILFORD/Hahnemuhle (JetGraph Co., Ltd.)-IMA Magazine (Amana Holdings)-ImageVISION Co. Ltd,.

-Impress Japan Corporation-JAPAN HOBBY TOOL Co., Ltd-Japan Optomechatronics Association/Optical Society of Japan (The Japan Society of Applied Physics)/The Society of Photography and Imaging of Japan

-Japan Photo and Video Accessory Association-JAPAN TELESCOPE MANUFACTURERS ASSOCIATION (JTMA)

-JCII Camera Museum-Kanagawa Prefecture-Kenko Professional Imaging Co., Ltd.-Kenko Tokina Co., Ltd.-Kenko Tokina Co., Ltd./SLIK CORPORATION-Kowa Company.Ltd.-KYORITSU ELECTRIC CO.,LTD.-LPL Co., Ltd-Manfrotto Distribution KK-Markins/Trinple Co.,Ltd.-Maruman Corporation/CANSON-MARUMI OPTICAL CO.,LTD.-Mascotte Industrial Associates (Hong Kong) Ltd-NAGATOMO co.,LTD.-NEC Display Solutions, Ltd.-NIKON IMAGING JAPAN INC.-Nissin Japan Ltd.-OCTAVUS-OLYMPUS IMAGING CORP.-Panasonic Corporation-Pashadelic LLC-PHOTO X HAIKU-PHOTO YOKOHAMA 2014-Pictorico Co.,Ltd.

-Profoto K.K.-REC-MOUNTS-RED DIGITAL JAPAN KK-Research Institute of Systems Planning, Inc.-RICOH IMAGING COMPANY, LTD.-SanDisk Limited-SD Association-SHANGHAI TRANSVISION PHTOGRAPHIC EQUIPMENT CO.,LTD

-“Shashin Koshien” High School Photo Contest & The Town of Photo: HIGASHIKAWA

-SIGHTRON JAPAN INC.-SIGMA CORPORATION-SIRUI (tokiwasyashinyouhin)-Sony Corporation / Sony Marketing (Japan) Inc.-Tamron Co., Ltd.-TERADERIM-THE BAMBI INC.-TOAST TECHNOLOGY-Tokuyama Corporation-TOLIHAN CORP.-TOMY TEC CO.,LTD (BORG)-Toyo Living Co., Ltd.-VANGUARD-Velbon Corporation-Vixen Co., Ltd.-Wacom Co., Ltd.-Western Digital Japan Ltd.-X-Rite-YAMATO SYSTEM DEVELOPMENT CO.,LTD.

With an eye toward the expanding Asian markets, the CP+ off ic ia l website can be viewed in Japanese, English, and Chinese languages.

PublicityTo further improve the recognition of CP+ as an international event, we focused our efforts to invite coverage by television and the overseas press. CP+ was covered by many of the major media outlets in Japan. This coverage played a part in attracting more than 40,000 people to the exhibition over a three day period.

NHK, TV Tokyo, tvk, Nikkei CNBC Japan, NHK WORLD

FM Yokohama, InterFM, FM Salus, NHK Radio 1

As ah i Sh imbun , Ma in i c h i Sh imbun , Yomiu r i Shimbun, Sankei Shimbun, etc.

Many magazines, websites, and free papers

Many magazines, newspapers, and websites in Asian, European, and American countries

Broadcast on television

Broadcast on radio

Newspapers

Magazines

Overseas media

Panel Discussion by Top Engineers(Japanese-English, Japanese-Chinese simultaneous interpretation)

Marketing SeminarCIPA and GfK Global Market Seminar(Japanese-English simultaneous interpretation)

Digital Imaging Seminar by InfoTrends(Japanese-English simultaneous interpretation)

LES ZOOMS Special Panel Discussion(French-Japanese, French-English simultaneous interpretation)(Canceled because of heavy snow)

Google Analytics-Sessions by country/region

9 1 0

We prov ided coupon books for visitors, offering incentives such as bonuses or discounts at nearby restaurants and shops.

●Coupon books for visitors

Advertisement/PromotionCP+2014 adopted a comprehensive range of promotional strategies, from the announcement of the event to gathering of materials during the event.

We ran advertisements in and around the trains and stations of railways bound for Yokohama.-ASAHICAMERA

-Cameraman

-CAPA

-DigiCAPA!

-Nippon Camera

-PHOTO TECHNIC DIGITAL

-Nikkei Shimbun

-Nikkei Sangyo Shimbun

-Asahi Shimbun

●Transit advertisements●Advertisements in magazines and newspapers

List of Exhibitors

-Analog Devices / TecStar Company-FIT Corporation / HIKI OPTICS. Co.,Ltd.-FUJITSU SEMICONDUCTOR LIMITED-Kohzu Precision Co., Ltd.-SEIKO PRECISION INC.-SHENZHEN HEMTOM MODEL TECHNOLOGY CO.,LTD

-Texas Instruments Japan-TSUBOSAKA ELECTRIC CO.,LTD.-YOSHIMI CAMERA Co., LTD.

-ADTECHNO Inc.-Blackmagicdesign-Digital-hobby-Gin-Ichi Corporation-Grass Valley K.K.-HEIWA SEIKI KOGYO CO.,LTD.-IDeomotor Robotics-intec-s.-Japan Broadcast Solutions,Inc-Light Up Corporation-nac Image Technology Inc.-NEP inc.-Seika Digital Image CORPORATION-TechnicalFarm-Technohouse Inc.-VIDEO Service CO.,LTD.

Components & Devices Plaza

Video Area for Professionals

Hanging in the train On station wallsAbove the window

Poster positioned above a window

CP

+2

014

RE

SU

LT

S

CP+2014 RESULTS

CP+2014 was the fifth annual exhibition. This year featured seminars covering the cutting edge of this business, hosted lectures by frontline engineers in the industry, and gave movie workshops for professional photographers, among others. These events attracted a lot of interest from the visitors that came.

Japan 340,197 365,685

USA 5,079 8,291

Germany 2,646 3,175

Hong Kong 1,813 1,970

Taiwan 1,690 1,855

UK 1,475 1,865

France 1,422 1,773

Canada 1,151 1,536

Other 12,936 15,568

Total 368,409 404,890

County/Region 2013 2014

China 3,172

PH

OT

O Y

OK

OH

AM

A

CP+2014 RESULTS PHOTO YOKOHAMA

11 1 2

Cooperat ive Event “PHOTO YOKOHAMA 2014”

“PHOTO YOKOHAMA”: An international photo event in Yokohama—“the birthplace of commercial photography”—held in cooperation with CP+ and involving the entire community. A total of more than 60 partner events were held at different locations around Yokohama between January and March, attracting more than 400,000 visitors.

Fumiko Hayashi, Mayor of the City of Yokohama (right) and Tsuneji Uchida, President of CIPA (left)

Elliott Erwitt in Yokohama Exhibition

A Visit from Steve McCurrySpecial Talk Show

©Steve McCurry/Magnum Photos

New York City, 1955

©Elliott Erwitt/Magnum Photos

Shomei Tomatsu’s How to Make PhotosWorkshop and Talk ShowPosters in the halls of Yokohama Station Signboard in Minatomirai Station

Reinforcement of the cooperation with Yokohama, the city of photography. Solidifying the partnership with Yokohama, CP+ aims to develop industry and culture through photography.

V i s i t o r P r o f i l e

R e s u l t s o f t h e V i s i t o r s Q u e s t i o n n a i r e S u r v e y

CP+2014 welcomed people of a wide range of ages.

Registered visitors

Total number of visitors registered at the counter, excluding repeat visitors, relevant parties of the press/media and exhibitors, and special guests.

(visitors)

(visitors)Overseas visitors by region

Europe

North America

Other

334

57

46

19

456

United States: 40, Canada: 6

Total

Number of visitors Breakdown

AsiaKorea: 34, China: 30, Hong Kong: 23, Taiwan: 21, Malaysia: 19, Thailand: 12, Philippines: 11, India: 7, Indonesia: 6, Singapore: 5, Mongolia: 2, Nepal: 2, Vietnam: 1, Sri Lanka: 1, Israel: 1, Kazakhstan: 1, etc.

France: 15, Germany: 6, Italy: 5, Spain: 5, Netherlands: 4, United Kingdom: 3, Switzerland: 4, Hungary: 2, Finland: 2, Denmark: 2, Romania: 2, Sweden: 1, Russia: 1, Austria: 1, Ukraine: 1, Norway: 1, Poland: 1, Greece: 1

Australia: 8, Mexico: 3, Brazil: 2, Venezuela: 2, Peru: 1, Argentina: 1, Uruguay: 1, Costa Rica: 1

Temperature(high/low)

6.7/ 2.4 ℃

4.9/ -0.3℃

7.9/ -0.3℃

11.0/ 3.4 ℃

Visitorcount

Year-over-yearcomparison

Feb 13 (Thu) Feb 14 (Fri) Feb 15 (Sat) Feb 16 (Sun) Total

Weather Cloudy Heavysnow

Rainy,occasionally

cloudyFair

11,750 8,792 (Cancelled) 21,661 42,203

110% 55% 141% 67%

With whom did you come to the venue?

(%)

Alone Family Friends Boss or colleagues from work

Client/customer

Other

67%

10%15%

6% 1% 1%0

10

20

30

40

50

60

70Kanagawa Prefecture

Tokyo MetropolisSaitama PrefectureChiba PrefectureIbaraki Prefecture

Shizuoka PrefectureAichi Prefecture

Tochigi PrefectureOsaka Prefecture

Nagano PrefectureGunma Prefecture

Other

41%34%8%6%1%1%1%1%1%1%1%4%

What did you think of CP+2014’s World Premieres?

Q 4 Was the purpose of your visit satisfied?

Do you want to visit next year’s CP+?

Highly satisfactory18%

Satisfactory67%

Not so satisfactory

14%

Completely unsatisfactory 1%

Q 5 Q 6

About 96% of the respondents were satisfied.Not so good

4%

Very good44%Good

52%

Tell us your opinion about CP+2014.Q 3Q 2Where do you live? Q1

Satisfied28%

Not great, but good enough

61%

Not at all1%

Not very well 10%

Desperately!

64%

Yes, I do.34%

Not very much2%

(visitors)Members of the press

Domestic 536Overseas* 91

Domestic and overseas press combined 627

Total *Breakdown of overseas press members China: 22, United States: 9, Korea: 9, Hong Kong: 8, Taiwan: 7, India: 4, Spain: 3, Poland: 3, Nepal: 3, Myanmar: 3, Sri Lanka: 3, Cambodia: 3, Indonesia: 3, Bangladesh: 3, Chile: 2, Others: 6

42,203Breakdowns by age/gender

*Aggregates of pre-registered visitors only; the total figure may differ from the “registered visitors” in the illustration on the left.

Main image

0

4,000

8,000

12,000

16,000(visitors)

70 years and over60–69 years50–59 years40–49 years30–39 years19–29 years13–18 years0–12 years

16,660

84.1%

15.9%Female ratio

10,419

88.3%

11.7%

6,316

89.9%

10.1% 3,224

91.8%

8.2%

13,232

76.2%

23.8%

7,390

67.6%

32.4%

622

67.5%32.5%

196

Male ratio

49.5%50.5%

(Three day period)

98About % of the respondents wanted to visit next year’s event.

Schedule Prior to the Event (anticipated)

CP+2015 Event OverviewEvent titleThemeEvent periodEvent time

VenueOrganizerSponsorSupporter

Special cooperatorCooperator

Admission

CP+ [siːpiːplʌs] 2015Focus! Inspiration lies beyond the frame.Thursday, February 12 to Sunday, February 15, 201510:00–18:00 (17:00 on the last day)Premiere Time (10:00–12:00) on February 12 is only open to VIPs, members of the press, and Premiere Time invitation holdersPACIFICO YOKOHAMA Exhibition Hall, Annex Hall, Conference CenterCamera & Imaging Products Association (CIPA)Japan Photo and Video Accessory AssociationMinistry of Economy, Trade and Industry/Japan Tourism Agency/Kanagawa Prefecture/City of Yokohama/Yokohama Chamber of Commerce & Industry/Japan External Trade Organization (JETRO) (anticipated)JCII Camera Museum/The Japan Newspaper Museum/Yokohama Museum of Art (anticipated)All Japan Federation of Commercial Photographic Materials/Camera Journal Press Club/Japan Advertising Photographer’ s Association/Japan Camera Industry Institute/Japan Electronics Packaging and Circuits Association/Japan Optomechatronics Association/Japan Photo Book Promotion Association/Japan Photo Culture Association/Japan Photographic Studio Equipment/Japan Professional Photographers Society/JAPAN TELESCOPE MANUFACTURERS ASSOCIATION/Joint PhotoImaging Enterprises Association International/MAGNUM PHOTOS TOKYO/PACIFICO YOKOHAMA/Professional Photographers of Japan/The Optical Society of Japan (The Japan Society of Applied Physics)/The Photographic Society of Japan/The Society of Photography and Imaging of Japan/Tokyo Press Photographers Association/Yokohama Convention & Visitors Bureau/Yokohama Photographers Association (anticipated)¥1,500 (incl. tax) (Free of charge for visitors pre-registered via the official website) Free admission for disability certificate holders and children of age 12 or younger

Access to the Venue

PACIFICO YOKOHAMA

YokohamaStation

PACIFICOYOKOHAMAMinato

MiraiStation

SakuragichoStation

Kikuna Station

Ikebukuro Station

HanedaAirport

ShibuyaStation

TokyoStation

KawagoeStation

ShinjukuStation

ShinYokohama

Station

By A

irBy

Tra

in

35 min.

7 min.

3 min.30 min.

30 min.

Airport Limousine Bus (for PACIFICO YOKOHAMA)

Airport Limousine Bus

24 min.

25 min.

9 min.3 min.

30 min.

13 min.

Keikyu Line

Tokyu Toyoko Line: Limited Express -> Minato Mirai Line

JR Tokaido Line

JR Yokohama Line Tokyu Toyoko Line 3 min.

3 min.

15 min.

Minato Mirai Line

Minato Mirai Line

JR Keihin-Tohoku LineJR Yokohama Line

Yokohama Subway

by Taxi

on foot

3 min.JR Shonan-Shinjuku Line

86 min.Tobu Tojo Line -> Tokyo Metro Fukutoshin Line: Express -> Tokyu Toyoko Line -> Minato Mirai Line

12 min.on foot

7 min.by Bus

5 min.by Taxi

(Direct link to Minato Mirai Line)

(Direct link to Tokyo Metro Fukutoshin Line, Tokyu Toyoko Line, and Minato Mirai Line)(Direct link from Tobu Tojo Line)

Kotake-mukaihara StationTokorozawa

Station75 min.Seibu Line -> Tokyo Metro Fukutoshin Line: Express -> Tokyu Toyoko Line -> Minato Mirai Line

(Direct link to Tokyo Metro Fukutoshin Line, Tokyu Toyoko Line, and Minato Mirai Line)(Direct link from Seibu Line)

As of May 2014

About 90 minutes from Kawagoe Station

About 80 minutes from Tokorozawa Station

About 45 minutes from Ikebukuro Station

About 40 minutes from Shinjuku Station

About 35 minutes from Shibuya Station

About 35 minutes from Tokyo Station

About 35 minutes from Haneda Airport

About 20 minutes from Shin Yokohama Station

To PACIFICO YOKOHAMA:

1-1-1 Minato Mirai, Nishi-ku, Yokohama 220-0012Phone: +81-45-221-2155 (general information)

June 19 (Thu) September 30 (Tue) February 10 (Tue) to 11 (Wed)Mid-December Early January

Explanatory meeting for recruiting exhibitorsStart of the acceptance of exhibition applications(through the official website)

Exhibition application deadline

Explanatory meeting with exhibitors and booth lot allocation lottery

Distribution of invitations and other tools

Mailing of exhibitor passes, vehicle passes, and othersDeadline for all required documentation

Installation

October 31 (Fri) Early December

Deadline for payment of the exhibition fee

Press conference(announcement of event overview)

October 22 (Wed) February 12 (Thu) to 15 (Sun)

CP+2015Event Day

*removal on the last day

Exhibition Guidelines (Zones: General/Photo Accessory/Photo Print Media/Professional Equipment/Telescope)

■Booth Lot Specifications1 booth lot = 2 m (W) × 2 m (D) *Due to space constraints, each exhibitor may only apply for up to 3 booths.

■Fees1 booth lot, 4 days: ¥188,000 (excl. tax)

■Charges Included in Exhibition Fee1) Use of exhibition floor space within basic event hours2) Installation of package booth (including parapet, company name plate, needle punch carpet, 2 x arm

spotlights (100 W), 1 x dual two-prong electrical outlet (100 V), 1 kW electrical wiring installation fee and electricity charge, table, and folding steel pipe chair)

3) Lighting within basic event hours4) Air-conditioning within basic event hours5) General event, PR and printing costs6) Basic facility work and maintenance7) Overall planning, operation, management and security costs

■Charges Not Included in Exhibition Fee1) Fees for booth lot decorations, operation, installation and removal

2) Primary and secondary installation of electricity (exceeding 1 kW), gas and water and any usage fees incurred.

3) Installation fees for temporary telephones and phone usage charges4) Insurance to cover bodily injuries or any damage to exhibition equipment5) Compensation for any damage or loss of onsite items/equipment or exhibit items of other exhibitors6) Fees incurred for the disposal of trash or any decoration materials left onsite7) Other costs that may arise but are not included in the basic exhibition fee

■Basic SpecificationsBasic booths are partitioned with panel systems, and back and side walls of 2 m wide are installed by the organizer. (For details, please refer to “Description of Important Matters Related to the Exhibition at CP+2015”).

■Installation and removalBooths must be installed during assigned times, between February 10 (Tue) to 11 (Wed), 2015.Booths must be removed February 15 (Sun), 2015. Removal must be done within the day.

Exhibition Guidelines (Component & Device Plaza)

Common Precaution

Member of organizer/sponsor group General exhibitor1–5 booth lots

6 or more booth lots

¥353,000 (excl. tax)¥320,000 (excl. tax)

¥379,000 (excl. tax)¥345,000 (excl. tax)

■Booth Lot Specifications1 booth lot: 9 m2 = 3 m (W) x 3 m (D)

■Fees

■Charges Included in Exhibition Fee1) Use of exhibition floor space within basic event hours2) Installation of back and side walls (only for basic booths with 1–5 booth lots)3) Lighting within basic event hours4) Air-conditioning within basic event hours5) General event, PR and printing costs6) Basic facility work and maintenance7) Overall planning, operation, management and security costs

■Charges Not Included in Exhibition Fee1) Fees for booth lot decorations, operation, installation and removal2) Primary and secondary electrical installations and electricity, gas, water and any usage fees incurred

(partially covered in the package booth plan)

Exhibition at CP+2015” which will be distributed separately, may be partially modified if the organizers and the CP+ Division deem it necessary to do so. In such case, the exhibitors will be notified of the modifications made. The exhibitors must observe the content of the modified document.

(11) Agreement to All Rules and RegulationsAll exhibitors who have applied to exhibit, and their agents, must agree to follow all the rules and regulations set forth in this “Exhibitors’ Manual” and the “Description of Important Matters Related to the Exhibition at CP+2015” which will be distributed separately.

Responsibilities and Prohibitions for Exhibitors Regarding Exhibitions(1) Responsibility for payment

When an exhibitor applies to exhibit via the official website, the exhibitor assumes the responsibility to pay the exhibition fee when the application completion screen appears. The exhibitor must accept responsibility for the payment of the exhibition fee and other expenses charged by the CP+ Division (including electricity and equipment rental fees) that arise during the event period, until such payment is complete. Invoices for the other expenses will also be issued by the CP+ Division (event coordinator: Toppan Printing Co., Ltd.).

(2) Compliance with laws and regulationsExhibitors must comply with the effective laws and regulations in Japan for the transportation and management of exhibits and other items, as well as for the management of decorative articles and other actions taken in regard to such.

(3) Damage, management responsibility, and insurance1) In managing and maintaining the event site, the organizers and the CP+ Division will deploy security

guards and take other concerted measures to prevent accidents from occurring during the event period. However, the organizers and the CP+ Division will assume no responsibility for injury or damage resulting from natural disasters, fire, theft, loss, or other causes beyond their reasonable control.Therefore, each exhibitor is advised to take their own measures to prevent theft and other undesirable events.

2) If an exhibitor causes injury or damage to visitors, other exhibitors, or any other third party at the event site, the exhibitor will be held solely responsible. No responsibility will rest with the organizers and the CP+ Division whatsoever.

3) Each exhibitor must designate a management representative for its booth and convey the name of this person to the CP+ Division in advance. This person must observe all work and operations performed in the booth throughout the entire event period.

4) Exhibitors must manage the exhibits and other items at their own responsibility by taking out insurance or performing other necessary measures.

5) If a demonstration of an exhibitor is considered to be potentially hazardous to visitors, the CP+ Division may ask the exhibitor to cancel or limit the scale of the demonstration, or advise them to take other necessary measures. The organizers and the CP+ Division will assume no responsibility for any accidents resulting from the exhibitor’s demonstration.

(4) Installing and removing exhibit itemsThe period for shipping exhibit items to the event site and installing booths will be announced at the explanatory meeting with exhibitors scheduled for October 22, 2014. No items may be brought to, removed from, or moved to a different part of the event site during the event period without the prior approval of CP+ Division. It is the responsibility of each exhibitor to maintain and clean their exhibit items and booth lots. Exhibitors are also responsible for removing their exhibit items by the designated date. The organizers and CP+ Division will assume no responsibility for any loss or damage that may occur to the exhibitor’s exhibit items or other goods in connection with the removal stipulated in this paragraph.

(5) Settlement of disputesDisputes between exhibitors regarding exhibit items, advertising or intellectual property rights concerning exhibit items, the use of booth lots, or any other matter will be resolved by the involved parties. The organizers and the CP+ Division will assume no responsibility whatsoever.

Additional guidelines will be provided by the organizer. Refer to the “Description of ImportantMatters Related to the Exhibition at CP+2015,” which will be distributed separately, and the “Exhibitor’s Manual,” which will be handed out at the Exhibitors’ explanatory meeting.

3) Installation fees for temporary telephones and phone usage charges4) Insurance to cover bodily injuries or any damage to exhibition equipment5) Compensation for any damage or loss of onsite items/equipment or exhibit items of other exhibitors6) Fees incurred for the disposal of trash or any decoration materials left onsite7) Other costs that may arise but are not included in the basic exhibition fee

■Basic SpecificationsIf you use 1–5 booth lots, the organizer will provide you with partitions. The basic equipment for these partitions are panel systems, which are used for both the back and side walls. The side walls are 2 m wide. However, if the neighboring booths are block booths, the side walls are extended to the edge of the passage. In addition, as a general rule corner booth lots do not have any side walls. It is the exhibitor’s responsibility to procure all the required implements (such as display counters, suspended signs, guide panels, company name plates and so forth) at its own expense. Alternatively, CP+ Division also offers the affordable “package booth,” an example of which is described in the “Description of Important Matters Related to the Exhibition at CP+2015.”

■Installation and removalBooths must be installed during assigned times, between February 10 (Tue) to 11 (Wed), 2015.Booths must be removed February 15 (Sun), 2015. Removal must be done within the day.

Excerpts from Exhibit Regulations

PACIFICO YOKOHAMA MAPEasily accessible and convenient!

Items Related to the Application for Exhibiting and the Contract(1) Application for Exhibiting

Carefully read the “Description of Important Matters Related to the Exhibition at CP+2015” before you submit your application. Please use the application form on our official website (www.cpplus.jp/en).

(2) Application DeadlineTuesday, September 30, 2014*Note that we may stop accepting applications prior to the deadline if all the available booth lots are reserved.

(3) Invoicing for the Exhibition FeeInvoices for the exhibition fee will be issued to exhibitors or exhibition agencies by the CP+ Division (event coordinator: Toppan Printing Co., Ltd.). No offsetting or checks will be accepted, regardless of whether your company conducts business directly with Toppan Printing Co., Ltd. All exhibition fees must be paid via bank transfer to the designated bank account by the deadline indicated on the invoice. The exhibition fee will be payable by exhibitor in one payment in Japanese yen only. This also applies to the electricity invoices, etc. which will be issued after the exhibition.

(4) Deadline for Payment of the Exhibition FeeFriday, October 31, 2014*Any delay in payment may result in the rejection of the exhibitor’s application.*The deadline for payment of the invoices, which are issued after the exhibition, is Tuesday, March 31, 2015.

(5) Cancellation and Booth Reduction after ApplicationShould it become necessary after your application to cancel or reduce the number of booths, you will be able to do so upon payment of the following cancellation fees:Cancellation on or before Tuesday, September 30, 2014 50% of the exhibition fee per booth lotCancellation on or after Wednesday, October 1, 2014 100% of the exhibition fee per booth lot

(6) Cancellation of CP+ or Reduction of Event Period/Hours due to Causes Beyond the Reasonable Control of the Organizers/CP+

1) In the event the organizers deem it impossible to hold CP+2015 due to natural disasters such as earthquake or typhoon, fire, the spread of infectious disease, terrorism, instruction or order from a third party, or other causes beyond the reasonable control of the organizers, CP+ Division may change the event period or event hours before or even during the event, or may cancel CP+2015 altogether. In no event will the organizers and CP+ Division be held responsible for any damage, increased costs, or other liability that may arise from such decision and implementation.

2) If the entire event has to be cancelled due to causes occurring prior to the event that are beyond the reasonable control of the organizers, CP+ Division will refund to the exhibitors the fee paid for the exhibition booth, minus payment for necessary expenses.

3) If the days or hours of the event are reduced due to causes occurring during the event period that are beyond the reasonable control of the organizers, the fee for the exhibition booth will not be refunded.

4) CP+ Division will not compensate for any costs resulting from the cancellation of the event or reduction in the event schedule arising from causes beyond the reasonable control of the organizers.

(7) Governing LawAll contracts and agreements for the exhibitions of the exhibitors’ exhibits are subject to Japanese law.

(8) Observance of Laws and RegulationsAll exhibitors must observe the laws and regulation in Japan and the organizers and CP+ Division will assume no responsibility for the violation of laws and regulations by the exhibitors.

(9) Exclusive JurisdictionTokyo District Court will have the exclusive jurisdiction over all disputes arising in connection with exhibitors’ exhibits.

(10) Modification of This DocumentThe content of this “Exhibitors’ Manual” and the “Description of Important Matters Related to the

*If this is your first time to apply to exhibit at CP+, you will be subject to screening by the CP+ Operating Committee.Please submit your company prospectus and product catalog or other documentation that demonstrates your main line of business.Send to: CP+ Division, 1-32-5, Honjo, Sumida-ku, Tokyo 130-0004, JapanAlternatively, please send them in electronic formats such as a PDF format to the CP+ Division (biz@cpplus.jp).

1 3 14

Official website www.cpplus.jp/en

CP+2015 OVERVIEW/REGULATIONS

PACIFICO YOKOHAMA

Minato Mirai Line(Tokyu Toyoko Direct Line)

Bus Taxi Terminal

JR Line

Yokohama Municipal SubwayTakashimachôStation

SakuragichôStation

Sakuragichô Station

Minato Mirai Sta.

Sea Bass Terminal