Executive UX
Transcript of Executive UX
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!וואו, חדשני, טרנדי
הולצמןעופר
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הולצמןעופר .Netcraft, ל חווית משתמש"סמנכ
. מעצב. מאפיין
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*לקוח
UX
המוצר
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, חדשני, טרנדי !וואו
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, לא חדשני, לא טרנדי !לא וואו
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, לא חדשני, לא טרנדי !לא וואו
?מה זה אומר בעצם
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*לקוח
UX
המוצר
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*לקוח
UX
משתמש
המוצר
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BACK TO BASICS
טרנדי
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טרנד
קונבנציה
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?רוצים שינוי
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אם כולם יקפצו מהגג
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טרנד יכול גם להיכשל
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...ויש טרנדים שאנחנו מדחיקים
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גם ממשק לא מוצלח יכול להפוך לקונבנציה
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לא לאמץ טרנדים "על עיוור"
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?עד כמה טוב אתם מכירים אותם*
מצאו את הפתרון שמתאים , שלכם* בדיוק למשתמשים
במקרה השימוש הספציפי
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טרנד
BEST PRACTICE
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LATER
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LATER
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, מה יהיה הטרנד הבאשיהפוך להיות מעבר
?לסתם עוד טרנד
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BACK TO BASICS
חדשני
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INNOVATE
INVENT
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לשפר את הקיים או להוסיף לו
ליצור משהו בפעם הראשונה
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REMIX
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REMIX GETT = APP + GPS + TAXI STATION AIR BNB = COUCH SURFING + $$$
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?אז איך יוצרים עיצוב חדשני
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Siri Kit + Your app
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Hangouts listens
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Hangouts Knows its surroundings
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Facebook Search
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שיהיה שימושי עבור הלקוחות שלכם*
הכירו את הטכנולוגיה שלרשותכם
השתמשו במידע
הכירו את הקונבנציות העדכניות
!צרו רמיקס מעולה
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BACK TO BASICS
!וואו
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ReadMe doesn’t read your password
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פירוטכניקה
ערך
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פירוטכניקה
ערך
אישיות
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פירוטכניקה
ערך
אישיות
על ידי חדשנות
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, מתי הופתעתם לטובה ?מאפליקציה? מאתר
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סיפור קצרצר על שווארמה
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I don’t want to use a computer.
I don’t want to do word processing.
I want to write a letter, or find out
what the weather will be, or pay a
bill, or play a game.
I don’t want to use a computer,
I want to accomplish something.
I want to do something meaningful
to me.
Don Norman
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GitHub knows credit cards
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InVision knows designers
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ZenDesk You’re taken care of
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Reduce pain, create true delight
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YOUR BRAND YOUR UX
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!תודה
הולצמןעופר