Evensys & portal hr webstock 2011
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State of Social Media Employment 2011 September 23, 2011
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Transcript of Evensys & portal hr webstock 2011
State of Social Media Employment 2011
September 23, 2011
§ PR Consultant/Specialist - 400
§ Social Media Specialist - 80
§ Social Media Manager - 110
§ Online Manager - 170
" Romani pe Linkedin: aproximativ 500,000
" Romani in cele mai populare functii Social Media: 0.2%
SOCIAL MEDIA - Statistici Linkedin
TIMP ZILNIC la birou in SM:
Intre 30-‐50 % din .mp
Intre 70-‐80 % din .mp
100 % din .mp
JOBURI SOCIAL MEDIA: Social Media Specialist/
Manager Consultant PR
Online Manager
Community Manager
Web Marketer
New Media Specialist
Corporate Social Media Strategist Alte .tulaturi
Zona functionala a responsabilitatilor SOCIAL MEDIA:
Marke.ng
Rela.i publice
Web/Digital
Social Media
Altele
JOB inainte de SOCIAL MEDIA
Rela.i publice
Marke.ng
Publicitate
Presa
Online
Altele
ANUL de lansare in SOCIAL MEDIA
2009
2010
2011
A doua jumatate a anilor 90
Alta perioada
500-‐1000 Euro
300-‐500 Euro
1000-‐4000 Euro
Sub 300 Euro
Voluntar -‐ fara salariu
Alt salariu
SALARIILE in SOCIAL MEDIA
SALARIILE in SOCIAL MEDIA
Social Media Manager Ü 44% 300-500 Euro; 38% 500 -1000 Euro; 12% >1000 Euro Social Media Specialist Ü 47% 500-1000 Euro; 23% 300 -500 Euro; 17% voluntar/fara salariu Consultant PR Ü 29% 500-1000 Euro; 25% 300 -500 Euro; 25% 1000-4000 Euro Online Manager Ü 47% 500-1000 Euro; 33% 300-500 Euro; 20% 1000-4000 Euro Corporate Social Media Strategist Ü >4000 Euro
Numarul de angajati din organizatie
1-‐10 angaja.
11-‐25 angaja.
26-‐50 angaja.
51-‐100 angaja.
101-‐250 angaja.
251-‐1000 angaja.
Peste 1000
Alt numar
PROFILUL unui SOCIAL MEDIA MANAGER:
§ Are ca principale activitati online:
1. Managementul conturilor sociale
2. Postare si revizuire continut (tweet, status, articole blog, video)
3. Monitorizarea brandului si concurentei
4. Crearea conturilor pe retele sociale
5. Managementul conversatiilor (bloguri, Facebook, Twitter)
6. Personalizarea conturilor in retele sociale
7. Analiza date traffic (web analytics)
§ Petrece intre 50% si 100% din timp online, in activitati legate de Social Media.
§ Lucreaza in departamentul de Marketing sau Social Media.
§ Lucreaza din 2009 in Social Media.
§ Castiga intre 300 si 500 Euro.
§ Lucreaza intr-o organizatie comerciala cu maxim 10 angajati.
§ Este din Bucuresti.
PROFILUL unui SOCIAL MEDIA MANAGER:
