eTravel2016 Akamai - Enrique Duvos
Transcript of eTravel2016 Akamai - Enrique Duvos
©2016 AKAMAI | FASTER FORWARDTM
Around the World in 80 Devices
Akamai
Enrique DuvosDirector Product Marketing, EMEA
©2016 AKAMAI | FASTER FORWARDTM
AGENDA• Let’s Play!!!
• Journey across screens
• Fast, Quality, Personalized Mobile Experiences
• The Images Challenge
• Understanding the Bot Problem
• Securing the Voyage…and the Brand
©2016 AKAMAI | FASTER FORWARDTM
Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.
216,000+ servers1,500+ networks
120+ countries3,300 locations
A GLOBAL PLATFORM
All top 60 eCommerce sitesAll top 30 M&E companies
All top 10 banks6 out of Top 10 European
Automobile companies
DELIVERING 13+ MILLION HOSTNAMES
40+ million hits per second2+ trillion deliveries per day
30+ terabits per second
ACCELERATING DAILY TRAFFIC OF
Akamai Today
©2016 AKAMAI | FASTER FORWARDTM
● Globally 30% of all travel bookings will be on mobile by 20171
● Mobile travel booking will be 22% in the Netherlands in 2016, up from 5% in 20122
● Challenges remain:
• 71% of mobile users who encountered a non-mobile-optimized website bounced back to their search results3
• Device proliferation difficult to manage (18,795 Devices just on Android)
• 86% of Online shoppers in the Netherlands prefer Desktops
• Customers want a seamless customers experience across Devices
1https://econsultancy.com/blog/66241-mobile-will-be-a-driving-force-in-the-travel-industry-for-2015/2http://www.travelweekly.com/Travel-News/Travel-Technology/Smartphone-travel-bookings-poised-for-big-growth3https://econsultancy.com/blog/66241-mobile-will-be-a-driving-force-in-the-travel-industry-for-2015/
TREND - Travel research/booking shifting to mobile...
©2016 AKAMAI | FASTER FORWARDTM
TREND - Travelers Expect Personalization
● 74% of online consumers admit they become frustrated when content appears that has no relevance to them (e-strategy)1
● Personalization is the top priority for travel companies, with 43%1
prioritizing it
https://econsultancy.com/blog/66241-mobile-will-be-a-driving-force-in-the-travel-industry-for-2015/
©2016 AKAMAI | FASTER FORWARDTM
Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.
2012
6.6SECONDS
2013
7.2SECONDS
2014
10.7SECONDS
2015
1SECONDS
1 .8
Source: httparchive.org, Akamai
TREND Web Pages Are Slowing Down!
©2016 AKAMAI | FASTER FORWARDTM
TREND Images: An Obstacle to Fast, Quality UXs
Source: httparchive.org, Akamai
©2016 AKAMAI | FASTER FORWARDTM
108 variants per image
x 3 categories
Lots of images to create, manage and deliver
3 sizes
x 4 formats
x 3 resolutions
©2016 AKAMAI | FASTER FORWARDTM
TREND - Understanding the Bot problem…
What your traffic actually looks like
©2016 AKAMAI | FASTER FORWARDTM
RECOMENDATIONS
• Deliver Fast, Quality, Personalized Mobile Experiences
• Optimize image creation and delivery
• Understand and manage your bot traffic
• Security is not an Option: Prioritize DDoS protection, but don’t forget WAF