eTravel 2010 Laurens van den Oever GfK
Transcript of eTravel 2010 Laurens van den Oever GfK
![Page 1: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/1.jpg)
1
GfK Retail and Technology The Netherlands June 24, 2010
Fact Based Fact Based Online Travel Online Travel InsightsInsights
Laurens van den OeverLaurens van den OeverCommercieel Directeur GfK Retail and TechnologyCommercieel Directeur GfK Retail and Technology
![Page 2: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/2.jpg)
2
GfK Retail and Technology The Netherlands June 24, 2010
![Page 3: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/3.jpg)
3
GfK Retail and Technology The Netherlands June 24, 2010
Retailnetwerk GfK Retail and Technology
![Page 4: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/4.jpg)
4
GfK Retail and Technology The Netherlands June 24, 2010
![Page 5: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/5.jpg)
5
GfK Retail and Technology The Netherlands June 24, 2010
TravelscanTravelscanRetailersRetailers
![Page 6: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/6.jpg)
6
GfK Retail and Technology The Netherlands June 24, 2010
Offline kanaal Online kanaal
(direct sellers & ‘mortar clicks’ offline)
Retailnetwerk ANVR/GfK Travelscan Q3 2010
![Page 7: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/7.jpg)
7
GfK Retail and Technology The Netherlands June 24, 2010
Huidige deelnemers Travelscan 1300 verkooppunten
![Page 8: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/8.jpg)
8
GfK Retail and Technology The Netherlands June 24, 2010
Online Online DynamicsDynamics
![Page 9: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/9.jpg)
9
GfK Retail and Technology The Netherlands June 24, 2010
Omzetverdeling online vs offline boekingen YTDOp basis van de ANVR-GfK Travelscan deelnemers
+7%
+4%
+8%
-16%
![Page 10: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/10.jpg)
10
GfK Retail and Technology The Netherlands June 24, 2010
000
Top 10 landen 2010: YTD groei online vs offline Op basis van de ANVR-GfK Travelscan deelnemers, in omzet
![Page 11: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/11.jpg)
11
GfK Retail and Technology The Netherlands June 24, 2010
Verdeling Online vs Offline; populaire bestemmingen in paxop basis van de ANVR-GfK Travelscan Panelmarkt boekjaar 2009
kansen voor online om kansen voor online om positie te vergroten: bied positie te vergroten: bied
maatwerk!maatwerk!
![Page 12: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/12.jpg)
12
GfK Retail and Technology The Netherlands June 24, 2010
000
Aantal dagen tussen boeking en vertrek Op basis van de ANVR-GfK Travelscan deelnemers`/ 4mnd gemiddeld
Days
Sterk seizoenspatroon in Sterk seizoenspatroon in vroegboek on/offlinevroegboek on/offline
![Page 13: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/13.jpg)
13
GfK Retail and Technology The Netherlands June 24, 2010
000
Gemiddelde prijs per pax Online vs OfflineOp basis van de ANVR-GfK Travelscan deelnemers
2008Online: € 456,25Offline: € 627,12
2009Online: € 477,16Offline: € 631,64
2010 YTDOnline: € 484,89Offline: € 668,79
![Page 14: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/14.jpg)
14
GfK Retail and Technology The Netherlands June 24, 2010
Gemiddelde prijs per passagier & aantal dagen per boekingOnline vs Offline op basis van de ANVR-GfK Travelscan Panelmarkt
Kans online om Kans online om boekingsbedragen te boekingsbedragen te
verhogen dmv “langer” verhogen dmv “langer” vakantieaanbodvakantieaanbod
![Page 15: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/15.jpg)
15
GfK Retail and Technology The Netherlands June 24, 2010
Boekingen in combinatie met autohuurOnline vs Offline op basis van de ANVR-GfK Travelscan Panelmarkt
Kans online voor upselling!Kans online voor upselling!
![Page 16: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/16.jpg)
16
GfK Retail and Technology The Netherlands June 24, 2010
Boekingen in combinatie met (kortlopende) verzekeringenOnline vs Offline op basis van de ANVR-GfK Travelscan Panelmarkt reis- en annulering
online sterk in afsluiten online sterk in afsluiten kortlopende verzekeringen vs kortlopende verzekeringen vs
fysiekfysiek
![Page 17: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/17.jpg)
17
GfK Retail and Technology The Netherlands June 24, 2010
zoek, zoek, vergelijk vergelijk & boek…& boek…
![Page 18: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/18.jpg)
18
GfK Retail and Technology The Netherlands June 24, 2010
![Page 19: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/19.jpg)
19
GfK Retail and Technology The Netherlands June 24, 2010
74%
19%
17%
15%
10%
6%
6%
3%
2%
2%
1%
1%
1%
1%
10%
0% 20% 40% 60% 80% 100%
Internet
Vrienden en/of familie
Brochures
Reisboeken
Reisbureau
Tijdschriften en/of kranten
ANWB
Bibliotheek
Televisie
VVV
Beurzen
Video’s
Studievereniging
Teletekst
Radio
Anders
Gebruikte informatiebronnen bij plannen buitenlandse vakantie
Gebruikte informatiebronnen vakantiebestemming
![Page 20: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/20.jpg)
20
GfK Retail and Technology The Netherlands June 24, 2010
Zoover + GfK Zoover + GfK
![Page 21: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/21.jpg)
21
GfK Retail and Technology The Netherlands June 24, 2010
Facts Zoover2007 2008 2009 2010
Countries 4 13 18 21
Total Visits 40 mio 100 mio 150 mio 200 mio
Nr. of Reviews 250.000 650.000 1.000.000 1.700.000
Nr. of Accom. 75.000 175.000 250.000 300.000
Nr. of Destin. 20.000 30.000 40.000 50.000
Nr. of POI’s. 1.500 3.000 15.000 75.000
![Page 22: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/22.jpg)
22
GfK Retail and Technology The Netherlands June 24, 2010
Griekenland: Boekingen Travelscan vs. Zoover clicks
Zoek & Boek
![Page 23: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/23.jpg)
23
GfK Retail and Technology The Netherlands June 24, 2010
Griekenland:Vertrek Travelscan vs. Zoover clicks
Last minute & Bevestiging
![Page 24: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/24.jpg)
24
GfK Retail and Technology The Netherlands June 24, 2010
Toekomst?Toekomst?
![Page 25: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/25.jpg)
25
GfK Retail and Technology The Netherlands June 24, 2010
Forecast omzet pakketreizen tot en met 2015Aandeel online zal naar verwachting groeien tot 57% in 2015
€ 2.290 € 2.210 € 2.099
€ 1.751 € 1.802 € 1.785 € 1.755 € 1.703 € 1.729 € 1.715
€ 1.095€ 1.401 € 1.612
€ 1.658€ 1.823
€ 1.976 € 2.072 € 2.157€ 2.243 € 2.310
€ 0
€ 500
€ 1.000
€ 1.500
€ 2.000
€ 2.500
€ 3.000
€ 3.500
€ 4.000
€ 4.500
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Million
s Offline Online
![Page 26: eTravel 2010 Laurens van den Oever GfK](https://reader033.fdocument.pub/reader033/viewer/2022060203/559d20ed1a28ab8a7a8b459e/html5/thumbnails/26.jpg)
26
GfK Retail and Technology The Netherlands June 24, 2010
Meer info op www.gfkbenelux.nlMeer info op www.gfkbenelux.nl