Ethic Sunumr
Transcript of Ethic Sunumr
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CASE 53
Why Wont They Read?
Ata TURAN
Uduak Daniel EKONG
ILE 335Ethics Course / Group 1/ Case Study #1
CASE STUDY PRESENTATION 22/04/2013
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1st Case
Sid Fisher was fuming.
The manager of mechanical engineering research
for XYZ had spent most of the morning in a research
project review. He had listened patiently at first, thenimpatiently, to two young engineers review their
research efforts on the development of a more
efficient heat transfer surface.
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1stCase (Cont...)
Realizing they were reporting efforts which had beenunsuccessful, he finally interrupted and exclaimed,
"Do you men realize that you have gone down the
same blind path that Edwards and O'Malley did
about five years ago? Their detailed research reportis in our technical library.
"Did you read it before you began your
work?"
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1stCase (Cont...)
The two engineers admitted they had not heard ofEdwards and O'Malley's previous work, had not read
the report covering it and, in fact, had made no effortto check the current technical literature for related
publications.
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1stCase (Cont...)
Sid thought about these wasted efforts and themoney the unproductive research had cost his
company.
He remembered, painfully, at least two other recentefforts where inadequate literature research had cost
XYZ the expense of wasted research and
development activities. In one case a team of XYZ
engineers worked hard for two years on a projectonly to discover that one of XYZ's competitors
had a four-year-old patent covering almost
precisely the same innovation they were
developing.5 22.04.2013
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1stCase (Cont...)
Until one of XYZ's patent attorneys called attentionto the competitive patent after reading a monthly
research report mentioning the engineers' project,
none of the engineers on the development team
had made any effort to review the patentliterature.
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2nd Case
In the second case, there had been a long, tediousresearch effort to modify the properties of a material
for use in a new component part of one of XYZ's
products. No progress at all was made until one of
XYZ's scientists got a clue at a technical societymeeting that it might be useful to check an article in
a foreign technical journal. The article provided major
help in accelerating the materials development
significantly.
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2ndCase (Cont...)
Sid thought to himself, "Why won't my engineersread?"
Certainly XYZ provided the wherewithal--a modern
technical library adequately supplied with current
and past engineering and scientific journals, facilitiesfor computerized literature searching and a staff to
assist engineers and scientists in using literature
resources. Most of his engineers seemed to lack the
incentive to read the literature, Sid thought. At bestthey seemed to confine their reading to a current
trade journal or two.
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2ndCase (Cont...)
Looking for clues to cure the "won't read"syndrome, Sid call an old friend, who was head of
the mechanical engineering department at a nearby
university. He asked him what sort of reading
requirements were part of an engineer's course ofstudy at present.
The department head explained that engineering
students, because of demanding course loads,did well to read the assigned textbooks and
related technical handbooks and computer
manuals.
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2ndCase (Cont...)
Significant outside reading began only in theM.S. or Ph.D. thesis research program.
Not overly encouraged by this response, Sid began
to think about what he could do to encourage greateruse of available technical literature on the part of his
engineers.
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Discussion and Question Part
Discuss the responsibilities XYZ engineers have tokeep up with readings relevant to their research.
What responsibilities does Sid Fisher have in this
regard?
What might Sid Fisher do to deal effectively with this
problem?
Do university engineering programs have any
special responsibility to help companies like XYZ
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Discussion Part
Discuss the responsibilities XYZ engineers haveto keep up with readings relevant to their
research.
When we discuss the responsibilities of XYZengineers;
Firstly, NSPE Fundamental Canons section says
"Conduct themselves honorably, responsibly, ethically, and
lawfully so as to enhance the honor, reputation, and usefulnessof the profession."
At the beginning, XYZ engineers should research and read
some articles or literatures related to the "Development of A
More Efficient Heat Transfer Surface Project".12 22.04.2013
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Discussion Part (Cont)
When engineers reading articles or literatures, theycollect informations which are useful for the
development project.
Then engineers use these informations for thedevelopment project should improve.
At the end of the research, engineers would increase
the probability of success the development project.
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Solution Part
What responsibilities does Sid Fisher have inthis regard?
Sid Fisher should provide information about the previous
studies.
When explain the previous studies, he should explain all
the informations and give access permission to engineers
for access the all research informations.
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Solution Part (Cont)
What might Sid Fisher do to deal effectively withthis problem?
Sid Fisher would have to take precautions against
the possibility of failure of the project.
A staff member who has served in previous studies would
have to include the current project development group
and provide collaboration.
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Solution Part (Cont)
What might Sid Fisher do to deal effectively withthis problem? Sid Fisher constantly making decisions must be calm.
Sid Fisher should encourage engineers to conduct
research.
The concept of risk is not at all well understood by thepublic. Instead of providing assistance in understandingthis concept, many engineers and managers like SidFisher have encouraged unrealistic expectations by theirattitudes. The public has become more intolerant of failureand more suspicious of the technical experts who areunable to deliver the promised risk-free society.
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Solution Part (Cont)
Do university engineering programs have anyspecial responsibility to help companies like XYZ
with this problem?
Engineering education is the activityof teaching knowledge and principles related to the
professional practice of engineering. It includes the initial
education for becoming an engineer and any advanced
education and specializations that follow. Engineering
education is typically accompanied by additionalexaminations and supervised training as the requirements
for a professional engineering license.
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Solution Part (Cont)
Do university engineering programs have any special
responsibility to help companies like XYZ with this
problem?
In this case, these type of developing projects may be give to
students for a research project case study in university.
Each student has found different documents and each student
has a different opinion/solution about the research project.
In this way, students will be directed to research.
By the way, they learn research methods and how to do
research.18 22.04.201
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THANK YOU
VERY MUCHFOR YOUR KIND
ATTENTION
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QUESTIONS ?
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