Espnfc media kit hk (v1)
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GLOBAL DIGITAL EXTENSIONS 2012
Transcript of Espnfc media kit hk (v1)
GLOBAL DIGITAL EXTENSIONS 2012
ESPNSoccernet – MY
878K UNIQUE VISITORS
17.5 MN PAGEVIEWS
Avg. Monthly Figures, Source: Omniture & ESPN MEDIA RESEARCH
ESPNSoccernet ‐ SG
683K UNIQUE VISITORS
12.1 MN PAGEVIEWS
200K UNIQUE VISITORS
4.9 MN PAGEVIEWS
ESPNSoccernet – HK
TOTAL Monthly ‐Region
PV: 32.2 MNUU: 1.65 MN
ESPN F1 – MY
16.6K UNIQUE VISITORS
212K PAGEVIEWS
Avg. Monthly Figures, Source: Omniture & ESPN MEDIA RESEARCH
ESPN F1 ‐ SG
20.8K UNIQUE VISITORS
306K PAGEVIEWS
122K UNIQUE VISITORS
6.6K PAGEVIEWS
ESPN F1 – HK
TOTAL Monthly‐Region
PV: 0.7 MN UU: 47.8K
ESPN heritage ensures best of technology capability and product understanding
ESPN understands and serves sports fans across multiple media across regions globally
ESPN – RICH HERITAGE AND BRAND PROMISE
Has successfully executed and covered mega events in sports like soccer world cups, cricket world cups, super bowls and more…
ESPN gives an opportunity to collaborate
ESPNsoccernet – Live matches, previews, recaps, analysis, debates, classic vignettes and premium talent across 380 million households in 202 countries.
TRAFFIC BREAKDOWNFAR-EAST
TRAFFIC NUMBERS FAR-EASTBY MONTH
ESPNsoccernet is the most ideal sporting platform in reaching out to about 2.2 Million unique hardcore Football fans every month in Far East with 40 million Page views on an average
Source: Omniture
TRAFFIC BREAKDOWNSINGAPORE
TRAFFIC NUMBERS HONG KONGBY MONTH
ESPNsoccernet Hong Kong reaches out to 200,000 unique hardcore Football fans and gets 5 million Page views on an average
Source: Omniture
WHO
ARE
THE
FANS?
ESPN SOCCERNET SURVEY RESULTSHONG KONG 2011
SURVEYDETAILS
HONG KONG
2011, 30 DAYS
ONLINE SURVEY ON SITE
CITY
PERIOD
SAMPLE
TYPE
1978
FACTS
Population ‐ 7 million
The median age in Hong Kong is 41 years old and the average household size is 2.9 persons.
95% of residents of Chinese, 2.1% of Filipino, and 0.8% of Indonesian descent
Young, Chinese MalesWHO THEY ARE?
61% users Are Working Professionals
66 % of the usersare between 15‐34
Majority are of Chinese Origin – 95%
EDUCATION AND EMPLOYMENTEducated and earning
50% Users are Post graduates
Almost 40% are Managers and Professionals
More than a third earn more than HKD 30k/Month
SITE VISIT ‐ ESPNSOCCERNETExtremely Loyal and Frequent
83% users visit the site at least once a
week
33% visit soccernet and espn.comfor all soccer news and scores
FINANCEBanking and using credit cards
97% own a credit card
50% own a PLATINUM OR American Express
Card
76% use online banking
• 67% own either Digital Cameras
• Canon (20%), Nikon (30%) or a Panasonic (17%) digital camera
• 46% own either a high end Laptops
• Apple (22%), IBM (14%), or a Lenovo (9%) laptop
• 62% own Smartphones
• iPhone (14%), Nokia (33%), Blackberry (9%) or a Samsung (14%) mobile
• 39% subscribe to Vodafone and 17% subscribe to PCCW and One2free
PRODUCT OWNERSHIP
HIGH Ownership of Premium Laptops and Smartphones
VEHICLE OWNERSHIP & PURCHASE
30% own either an Audi, BMW or a Merc
Very Healthy PREMIUM AUDIENCE
Almost 70% have a vehicle – HIGH OWNERSHIP
INTERNET ‐Biggest INFO SOURCE while buying a CAR
While Reliability was MOST Imp factor,Brand Appeal and Design garnered high votes too (Classy Audience)
More than Half the users buy their own tickets
TRAVEL
Geographic Region> 10 Trips 0 Trip 1 ‐ 2 Trip(s) 3 ‐ 5 Trip
Local11.1% 55.6% 22.2% 11.1%
SE Asia72.2% 22.2% 5.6%
Asia50% 44.4% 5.6%
ME94.4% 5.6%
Africa88.9% 11.1%
North America83.3% 16.7%
South America98.9% 5.6% 5.6
Europe83.3% 11.1% 5.6%
Aus83.3% 16.7%
More than 40% users travel during the year
FITNESSFitness conscious and play soccer regularly
50% engage in weekly fitness activities
20% play soccer regularly
Following sport and brand
Nike and Adidas: Most POPULAR Footwear Brand – 28% each
Adidas, Emirates, MasterCard –Top Brands associated with football
OTHER SERVIES USED
FOOD & BEVERAGESBeer and Fast food favorites
18 % drink beer and other liquor regularly & 23% Prefer Heineken
McDonalds, Pizza Hut and Burger King garner more than 60% popularity
Personal Products list
Stuff that they buy
PERSONAL PRODUCTS
33% say Ingredients and 22% say brand appeal is the most important criteria in deciding purchase of these
products
All kinds of Lifestyle Products used regularly
Highly Brand and Quality Conscious
THE SOCCERNET FAN IS…
COMPREHENSIVE COVERAGE OF SOCCERESPNsoccernet provides coverage of:
• English Premier League • Champions League • Euro 2012• Team England• MLS• Team USA• UEFA Cup• English Division 1,2, 3• Scottish Premier League• La Liga• Serie A• Bundesliga• Asian Football
Content and services include:
• News• Live scores & commentary• Gamecast/ Podcast/ Webchat• Custom Editorial Features
Lead Columnist Features• 2 pre‐tournament features• 3 per week during the
tournament (the final piece to be the day of/day after the final and be a review of the tournament)
Top 40 Players (Digital and Social vehicle)Cross region panel
Best/Worst XIsGroup and Wrap Up
Tactical Analysis / ESPN ArenaTo be integrated into each match
preview and report, but to be clearly marked out so it can be ‘owned’ across the tournament
Star WatchSpotlight select list of players
(editorial selection) across regions
• Match Stats• League standings• Interviews• Fantasy Games
INTEGRATED TOWER
• Cost – SG$ 3,000 per day
• Innovative 300x1000 towers on Left and Right hand side of ESPNsoccernet Homepage
FULL PAGE OVERLAYS PARTNER• High performing Full Page overlays on the Homepage of ESPNsoccernet
• Cost – SG$ 2,000 per day
SOCCER CALENDAR 2012-13League/Cup Format Duration
EURO 2012 31 Matches 8 June - 1 July, 12
UEFA Champions League (UCL) Round-robin + Knock out Sep '12 - May '13
England Premier League (EPL) 38 Matches per team Aug '12 - May '13
Europa League Round-robin + Knock out July '12 - May '13
La Liga (Spain) 38 Matches per team Aug '12 - May '13
Serie A (Italy) 38 Matches per team Sep '12 - May '13
Bundesliga (Germany) 34 Matches per team Sep '12 - May '13
THANK YOU
